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Build Your Brand Reputation With These 4 Techniques

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By Susan Gilbert

Today I have some branding strategies to help you create more visibility and increase your brand reputation. Here’s four links with tips and tricks to kick start your work week.

Establishing your business as a leader in our industry takes time and cultivation through the right relationships and marketing methods. Using the strategies can help you connect more with your audience and influencers. There are several ways to help you focus your efforts and improve awareness. Take advantage of these ideas, and let me know how these work for you!

1 – Go beyond online marketing

Build a wider audience through offline marketing. With this strategy your business can reach interested prospects by being active and engaged with them at places like industry trade shows, concerts, book signings, and more. By making a personal connection you can create a memorable experience that will translate into your online properties as well.

2 – Create trust in your community

People who trust your business enough will the spread the word online and offline. This is free advertising for your company that can have a continual payoff. As you build relationships within your niche through methods such as exclusive events, live video, and Twitter chats your customers will have an opportunity to share their experiences. As you take a positive, and encouraging approach with a high value offer you will begin to see your products or services being recommended by others online.

3 – Leverage influencer marketing

Make an action plan to connect with leaders in your industry. This will open the doors for guest blogging opportunities and recommendations that can help bring more visitors to your website and social networks. Engage on places like LinkedIn, Medium, and other blogs to attract more brand followers. After establishing your expertise and authority it won’t be long before your business or name is recommend on authority websites.

4 – Podcasts and video marketing

Would you like people to find your brand online quickly? This is a powerful and popular way to bring interested prospects into your business, provide a how-to segment, or showcase an expert interview. Hosting a podcast or uploading videos to YouTube are effective with both live and pre-recorded methods.

Hopefully you will find these brand reputation methods useful to your online strategy. Are there any that you would like to add as well?

Have fun with these tips and tools.

By Susan Gilbert

 

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5 ways to increase leads from your website

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In case you are wondering why your website is not driving any traffic or generating any kind of leads, even after having the best interface, design and even the best integration for chatbox, then you’ve come to the right place. The reason can be that, you are not focusing on the digital marketing aspect of your website. Good traffic is always needed to build a strong client base and it will also help in building the leads as well.

Driving traffic will include concentrating on various aspects like SEM, SEO, Email Marketing, Social Media, etcetera. Therefore, you need to know what kind of strategy will fit your business the most. There can be either free ways to do it, or paid ways as well. Thus, the following list of tips and tricks will help you to generate leads for your website and also the traffic as well.

  • SEO on-page performance: You have to make sure that the SEO on every page of your website works brilliantly in order to create traffic and leads. This is very important in moving your website on top of the search results. You also have to keep in mind about the changing algorithms as well. There are various factors connected with on-page SEO, like keyword density, keyword research, external and internal links, etcetera.
  • Using social media: Even if your website has top-notch content, then it will be of no use if people cannot find it. You have to promote your content. And there is not a better way to do it, than using social media. With the use of Instagram, Facebook, Twitter, Google+, you will be able to create profiles, post content, pictures and videos as well. In case using social media is not your cup of tea, you can always hire an agency.
  • Use video marketing: Videos are a great way to increase engagement among your follers and customers. Consumers love watching videos and therefore you can use video channels like YouTube and Vine, and use it for promoting your website. It will not cost you huge amounts of money as well. This is because 70 per cent out of 100 per cent wants to watch a video over reading a blog.
  • Indulge in guest blogging: Even though some people might say that guest blogging is getting out of fashion, it indeed helps a lot in creating traffic on your website. You can always use proof to invite people who are subject matter experts to write on your website, on niche subjects. With a guest blogger, you can also contribute to their blog or website by adding a website link.
  • Marketing via email: Email marketing should not be ignored at all, because the cost of running email marketing is very less and it is also effective as well. The returns will be huge if your email marketing reaches success. Therefore, this method is highly recommended and effective as well, without a doubt.

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Mandeep Kaur is working as a Data Scientist in Webtunix Solutions Private Limited. I am very enthusiastic to learn about Machine Learning and Deep Learning techniques. I always express my knowledge to beginners who want to start their career as a Data Scientist.

Sourced from TECHIExpert

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5 Tips for Video Marketing Success

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By Justin Runyon

There are more than 4billion hours of video watched each month. With an active audience, it’s no wonder many businesses have begun to embrace video marketing…

As more businesses embrace content marketing as part of their overall marketing strategy, it’s become critical for brands to distinguish themselves through newer, more innovative means.

Video has long been a favorite among online giants like Google and SEOMoz, and it’s no surprise why; according to YouTube.com, there are more than 4billion hours of video watched each month.

With an active audience, it’s no wonder many businesses have begun to embrace the medium.

Related: Get your online marketing on track before moving onto video — talk with one of our vendors

Why Video?

Video provides three important benefits generally lacking from text-only content:

  1. Video search results have been previously reported to be 50 times more likely to earn clicks than text-only links.
  2. Video can be consumed quickly, and does not require a watcher’s singular focus in the way text-only content might.
  3. Video encourages watchers to connect to the content, as well as to the subject or presenter, on a more human level. Whether crafting a narrative or online tutorial, video captures inflection, tone and many other human subtleties that text-only content generally does not.

Adapt Video to New Media

In order to successfully use video online, brands must be sure to tailor their videos to the unique online medium. Following are 5 tips for getting started.

1. Focus on Results-Based Narratives

Traditional executive two-person interview-style videos remain relevant, but a more compelling option is to produce short, high-quality narratives that focus on consumer results.

Filmmaker and StoryFirst Media Co-Founder, Michael Neelsen, suggests that brands take a planned approach to crafting video if they decide that the narrative format gels with their overall marketing goals. He says:

“It can be easy for inexperienced videographers to think you can just go out and shoot a bunch of footage and see how it fits together later. However, visualizing what the final product should look like beforehand and being deliberate about what you film will make for a far more efficient production and a more considerate end result.”

With carefully planned and executed narrative-style video, brands can convey the benefits of their products and services by featuring real-life, human subjects — a highly-effective maneuver for making the message hit home.

2: Know Your Medium

Among the many new challenges marketers now face is the need to create content that’s optimized for smaller devices and platforms. This is especially true of online video — a medium increasingly viewed on smaller screens.

“Hollywood has begun to adapt their filming style to smaller screens by including more close-ups than before,” says Neelsen. “They recognize that, over time, more viewers are likely to watch films on laptops and tablets than in the theaters.”  This same principle applies to corporate video. Reviewing website analytics should provide insights about which devices visitors use to consume your content.

3: Integrate Video into Your Existing Content Marketing Strategy

If your brand has already embraced content marketing, video can be an effective way to add variety to the ongoing strategy.

CloudTactix Social Media Manager, Sam Zastrow, suggests integrating video content into corporate blog publishing and social media campaigns.

“The best part about video is its versatility,” says Zastrow. “Video blogs are great for getting busy decision-makers involved in content marketing without eating into their schedules more than once per quarter or so.”

4: Err on the Side of Shorter

Video analytics are proving just how short our online attention spans really are. It was found in a 2009 study conducted by online video hosting service, Wistia, that video completion rates drop significantly after the first 30 seconds: The average 30-second video was viewed 85% of the way through, while the average 2-minute video was viewed on average 50% of the way through.

5: It Doesn’t Matter What You Shoot On

Although first-time filmmakers tend to believe they need the highest quality hardware to create something worth watching, this is rarely the case.

“It really doesn’t matter what you shoot on,” says Neelsen. “We’ve had cinematographers shoot brilliant footage using just an iPhone. Audiences are engaged by compelling content.”

When adding video to your corporate content marketing strategy, don’t become overly preoccupied with less-than-stellar screen resolution — create something remarkable and viewers will be too engaged to notice.

By Justin Runyon

Sourced from Digital Doughnut

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