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By Linden Ryan Skeens.

A new era of video advertising has arrived, and it’s shaking up the marketing world. With advances in smartphones, tablets and streaming services, the use of video for advertising has evolved well beyond the confines of cable TV. That’s because many people are changing their video viewing habits. According to Deloitte, 80% of U.S. consumers are now paying for streaming video service, up from 73% before the Covid-19 pandemic began. Additionally, as of last year, 78% of people watch videos online each week, and 55% say they watch them daily.

Mobile phones in particular have gotten bigger, faster and more conducive to video advertising. Today, businesses have the opportunity to serve personalized video messaging right into the hands of consumers like never before. Not only that, but it has proven to be effective. Viewers reportedly retain 95% of a message when they watch it through video.

In more than 15 years working in the digital landscape, I have seen video grow by leaps and bounds. Internet speeds have had a lot to do with this, but so has the growth of content. It was mostly larger brands and companies that came to my company for video advertising five to seven years ago, and now it is much more varied. Today, we run video campaigns for political campaigns, fitness brands, coffee brands, small charities and more.

What’s On The Horizon For Video

Statista defines video advertising as “all ad formats within web- or app-based video players.” This includes the video ads that show before, during or after a streaming video, as well as the text- or image-based ads that appear over a video. Think about the last time you watched a YouTube video, for example. The video ads you saw before, during and after the video, and the banner-like overlay that showed up while you watched, are all considered video advertising.

Using ad spending as an indicator, video advertising will likely continue to grow for the foreseeable future. Video ad spending in the U.S. increased from $8.92 billion in 2017 to $10.18 billion in 2019. That number is expected to reach as high as $12.66 billion by 2024.

What’s driving that growth? Mobile. In 2017, mobile made up about 35% of that $8.92 billion in ad spending, with the rest going to desktop. The prediction for 2024 is that mobile will account for about 73% of video ad spending. This is probably largely due to the previously mentioned advancements in mobile technology, the rollout of 5G and ever-growing mobile usage.

U.S. adults spend an average of three hours and 43 minutes on their phones each day. By 2021, they may be spending 100 of those minutes consuming video. The number of mobile internet users is expected to grow to 295 million by 2023. The sheer volume of mobile users, combined with the time spent consuming video while on mobile, makes video advertising an essential part of any marketing campaign.

While data on social media video ads isn’t included in Statista’s video advertising data, the numbers elsewhere are impressive. Social network video ad spending is predicted to jump from $5.65 billion in 2017 to $14.89 billion in 2021. That’s just in the U.S. One of the biggest advantages of social media is its global nature, with billions of active users worldwide. Considering the massive reach of social media, the breakneck growth of social video advertising is unlikely to slow.

Social networking growth has brought a new method for video advertising with it as well — vertical video. Although the majority of users still prefer to watch videos horizontally, the way they are using social media on their smartphones is creating a need for advertisers to display video content vertically.

Tips For Getting Started Or Increasing Your Use Of Video

If you’re interested in getting into video advertising or increasing your use of video, here are a few things to keep in mind.

First, start by creating a detailed plan for what you want your video to accomplish. Just like any marketing campaign, your video advertising campaign should have clearly defined goals. Who is your target audience, and what do you want them to do? Is the video meant to attract new visitors, convert visitors to leads or close prospects?

Next, decide what type of marketing video works best for achieving those goals. Demonstration videos are great for showcasing products or services. You can use a brand video to share your company’s mission or vision. Educational, how-to or explainer videos help customers better understand how your product or service can benefit them. Whichever type you choose, keep your video conversational, actionable and measurable.

Once you have your goals and messaging down, it’s time to create your video. Depending on your budget, you can enlist the help of video professionals to produce your video and bring your vision to life. If you are on a tighter budget, there are many resources online to help you create your own videos. The same mobile devices that you aim to advertise on can create some pretty amazing videos. There’s even data suggesting that video production quality isn’t as important to viewers as content that fits their interests and passions.

Finally, and perhaps most importantly, get your video out there. Share your video ad with the world, and be sure to track its performance. Monitor views, reach, click-through rates and conversion rates closely. The only way you can find out whether your video ads work is to get them in front of an audience.

Final Thoughts

Sight, sound and motion have been unleashed in a way that no one could have imagined just 10 years ago. The golden age of video is upon us, and it looks as though video advertising is poised to become a marketing juggernaut. In today’s increasingly digital world, video advertising will likely continue to be an important part of marketing plans well into the future.

Feature Image Credit: getty

By Linden Ryan Skeens

CEO of Thumbvista, a mobile advertising company based in North Carolina serving clients from all over the world. Read Linden Ryan Skeens’ full executive profile here

Sourced from Forbes

Sourced from breadnbeyond.

The rise of digital marketing is predicted to get fiercer in the year of 2020. As we are researching, we found that there are more people who tuned in surfing the internet through their mobile, desktop and even tablet to find information that they need but don’t necessarily have the energy to read articles.

Using video-based marketing can be the solution that they need.

Our dedicated team have researched tons of contributing statistics concerning the growing market of video marketing and how video marketing, if done correctly can help your company to prosper.

So, Where’s the Report?

This infographic contains digestible bits of what our team have researched on, including startling facts on how businesses are currently shifting, realizing the potential of video marketing for direct, yet efficient campaigns.

Turns out video marketing is a growing commodity that now becomes the most sought after tool. It works effectively attracting public’s interests in more interactive and fun way.

Embed code for this infographic can be found at the bottom of this page.

Video Marketing Strategies and Statistics for 2020
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target="_blank" rel="noopener"><img
src="https://breadnbeyond.com/wp-content/uploads/2019/10/video-marketing-strategy-800px.jpg"
class="img-embed" title="Video Marketing Statistics that’s Going to
Rock 2020 [INFOGRAPHIC]" alt="Video Marketing Statistics that’s Going to
Rock 2020 [INFOGRAPHIC]"
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Based on the statistics shown above many platforms such as Facebook, Twitter, Webinar, Linkedin, Instagram and many others have been leveraging video-based marketing strategy to gain recognition.

Youtube for an instance, is one of the major performing video channel for marketers to publish their video. It’s dominating the market with their 87% market share.

How to Own Those Traffic You Need

Ideally, digital marketers should start thinking of making their own explainer videos for marketing purposes. The incoming year of 2020 will be challenging for businesses across fields to compete, if they are unable to catch up to their users demand.

And the demand calls for a more highly interactive way of communicating their products to their segmented market.

As more and more people are now flocking in through various online platforms looking for pieces of information. The statistic shows, people won’t commit reading long articles and instead they prefer animated version of it, be it GIF or videos.

We have made a list of video marketing tools that can help you get the traffic that you needed.

The Upcoming Trends in 2020

The trend suggests that businesses start interacting with existing users and potential ones by adding videos in their website to maintain their current users attention, and most importantly spiking their likelihood on being discovered by perspective users by 53%.

Why Making Your Own Video Marketing?

In the last three years, video-marketing efforts have been proved fruitful. With an increased traffic of more than 100%, people now consumed more content in video format. The good thing is, 82% of businesses have now realized this fact.

Where to Start?

Start early. Grab some quick wins with your video marketing strategy in 2020.

Refine your video marketing campaigns with explainer videos! At Breadnbeyond, we offer a wide range of animated explainer video packages that are tailored to boost your company’s sales in the next campaign. Click on the banner below!

Get a Free Consultation Today

Sourced from breadnbeyond.

By Pooja Singh

In today’s social media era, video content draws more eyeballs than written text, and it’s not surprising why. If made well, a video can tell a long story in a minute, it’s more engaging, more memorable and hence, drives more traffic.

And making videos is not a difficult task, considering the widespread use of smartphones and cameras. The trick, however, is to create one that is as compelling as it is entertaining, especially when it comes to accomplishing marketing goals.

For any business, having a marketing video could be a game-changer, for if it is good there’s a high possibility that the viewers will turn into customers. Founders understand this well, and hence, many pump in a lot of money in creating such videos.

“But you don’t really have to,” says Mike Pritchett, the CEO of Shootsta, a video tech startup that has offices in the US, UK, Singapore and Australia, and boasts of high-profile clients like Qantas, Coles, Downer Group, AstraZeneca and Red Cross Australia .

In this video, Pritchett shares how to create a compelling, entertaining and authentic video without investing too much money.

By Pooja Singh

Features Editor, Entrepreneur APAC

Sourced from Entrepreneur

By

The popularity of learning online is skyrocketing. In fact, the World Economic Forum reported that the global market for online education would reach $255 billion last year alone. Online learning even led to the creation of a new industry comprised of companies, like Skillshare and Udemy, offering courses to help professionals learn new skills at their own pace, whenever and wherever they please.

This widespread adoption of learning online has also created an opportunity for small businesses to connect with their customers in an authentic way. By utilizing video to package up your expertise, product tips, best practices and more into an online miniseries, you can offer a valuable resource to your current customers and attract new ones.

One example is Patch, a plant and garden delivery business. As an added benefit to its current customers and to get discovered by new ones, the team at Patch developed a free online course on plant care tips. By signing up for the course, Patch’s customers receive daily emails on a new lesson in the form of a helpful video. Each video is less than two minutes in length and housed on the company’s website. Many small businesses, like Patch, are experts in their industries, products or services.  And they’re using this expertise to help grow their customer base and bolster their brand reputation.

As a small business owner juggling a variety of responsibilities, the idea of creating sleek videos may feel out of reach. In reality, modern video creation tools are turnkey with a low cost of entry. These solutions, like Camtasia, allow even the most novice of users to easily create engaging and eye-catching videos with things you already have, including webinar recordings, video clips, images, and PowerPoint presentations.

Creating professional quality videos is easier and more affordable than ever. Here are five ways you can use video to help boost your sales and enhance your marketing activities.

  • Get in front of the right audience.

    By registering for your online mini-course or video series, your customers are opting into receiving more content from you. This allows you to continue targeting them with relevant marketing materials, offers, and more as they move through the sales funnel.

  • Learn more about your customers.

    By analyzing the top performing videos, you’ll gain powerful insights into what resonates with your customers and what they may want to see more of in the future. For example, if a video received significantly more views, comments or shares, consider creating additional pieces of content, such as social posts, blogs, or paid ads, with the same theme.

  • Increase repeat visits to your website.

    Housing your videos on a specific landing page or centralized location gives registrants a reason to continue returning to your website. Use a website traffic tool, like Google Analytics, to track where they go and spot trends.

  • Reuse and recycle.

    Consider the videos you create for your online course as evergreen content. Use them elsewhere in your sales materials or marketing campaigns. Videos are also favored on newsfeeds and therefore can be helpful in breaking through the clutter on social media as well.

  • Give them a reason to come back.

    Most importantly, you’re offering a valuable resource to benefit your customers. By helping them learn more about your product, sharing your expertise, or providing best practices, you’re giving them a reason to return.

Sleek and engaging videos are no longer reserved for large enterprises with equally large budgets. Thanks to modern solutions, businesses of all sizes can easily create engaging video content. If you’re looking to grow your customer base and increase purchases, consider creating an online video series.

Want more information about how visuals are changing the way we learn and work? Check out our recent study.

By

Sourced from Smallbiz Technology

A study based on 33,000 videos posted by almost 300 publishers shows that for publishers, the struggle is real.

By MediaStreet Staff Writers

Social video creation platform Wochit today reported that Facebook’s de-prioritisation of publisher and brand content is already having a negative impact across video metrics.

The annual report  builds on insights published in the company’s quarterly indexes, informing brands, media companies and publishers of video trends and how to best leverage them to drive success.

So here is what you need to know:

  • Views are declining: Following significant increases in the first half of the year, declines of 8-15 percent in the second half point to the impact of changes in Facebook’s newsfeed.
  • Square is the winning format: As mobile is increasingly becoming audiences’ first screen, this format is proven to have a significant advantage over other aspect ratios, particularly in the increasingly important “comments” metric, which averages 5 times the average received by non-square video.
  • Video’s “1 percent” persists: The 1.2 percent of videos that get more than 1 million views continue to have a disproportionate level of engagement, receiving 38.7 percent of total views and 58.3 percent of total shares across all videos. While a higher number of page followers boosts the chances of virality, the number of smaller publishers achieving this level of success proves it’s not the only factor.
  • Longer videos get better results: Increasing in number but still a minority, videos longer than 90 seconds have considerably higher per-video metrics, receiving 52.1 percent more shares and 48.2 more views on average. This trend bodes well for the monetization opportunities of Facebook mid-roll, only applicable to videos of at least this length.
  • Average engagement per video is highest across all metrics in Latin American countries, with nearly triple (269.6 percent) the shares, 253.3 percent more reactions, 166.8 percent more views and 134.3 percent more comments.
  • All video is not created equally: Some content is simply more viral-ready, more a function of effective production techniques and compelling storylines rather than the result of artistry.
  • “In the Know” titles are popular but don’t perform: While video titles purporting to show something the viewer NEEDS to know are common, these videos receive considerably fewer views (15-70 percent fewer!) than average.

“While we’re only seeing the headlines about Facebook’s latest changes now, our 2017 report shows the impact is already setting in, and this makes it even more important for brands and publishers to know and act on trends,” said Wochit CEO Dror Ginzberg. “And let’s remember that, even with algorithm changes, Facebook is second to none when it comes to opportunity to reach and engage with audiences. The best way to capitalise on that is to focus on delivering great video storytelling that will create meaningful engagement with your audience. This was true before Facebook’s announcement, is relevant across platforms as well as owned and operated sites, and it will remain true after it.”

 

It seems that Facebook is trying to muscle in on YouTube territory.

By MediaStreet Staff Writers

Facebook is indirectly becoming a solid source of user-generated content, often replacing time otherwise spent viewing similar videos on YouTube.

A new report from the UXS group at Strategy Analytics has been investigating the needs, behaviours and expectations of consumers regarding video consumption. The result? While consumers look to Facebook to see what friends/family are up to and to gain information overall, videos are being increasingly consumed as a part of this experience.

According to the report:

  • Social platforms are becoming the main source of consumption of ad-hoc short-form video. Sites such as Facebook and Instagram are increasingly sources to communicate new content availability; while sites such as Snapchat, IG stories and Boomerang are leading the drive towards social video creation and sharing.
  • Socially shared and discovered ‘viral’ content not only serves as entertainment on its own but can impact an unintended direction for users and their video consumption.
  • Ongoing live video streaming and posting of temporary ‘stories’ across Facebook and Instagram are also driving users to return.

Says Christopher Dodge, report author, “Content is ‘finding’ the user within social media: consumers no longer have to search for videos themselves. Furthermore, new ‘live’ video, along with countless shared video content, is shifting behaviours and resulting in more unintended video consumption.”

Chris Schreiner, Director of Syndicated Research, UXIP, agrees. “Identifying Facebook as a solid source for video – inclusive of professional, user-generated, and ‘viral’-type videos – not only makes Facebook’s experience even more compelling for users, but also drives advertisement revenues for this platform.”

There’s plenty of ways to use facebook video to advertise products.

But will they take YouTube’s thunder? Perhaps this is wishful thinking at this point. But, stranger things have happened. We will stay tuned.

For social media managers, this makes your workload a little bit smaller.

By MediaStreet staff writers.

The world of social video is about to get even wider, thanks to MyQuikVid.

The video uploading and sharing app lets users push interesting, funny, newsworthy or inspiring content directly to all their social media accounts at once. Developed by startup Wynntech Apps, MyQuikVid is available here. 

“MyQuikVid is a simple way for anyone to capture, edit, produce and share beautiful videos with their family, friends or the entire world — no matter what social media platform they each use,” says Darrin Wynn, founder of Wynntech Apps. “The app connects to the most popular social media and video platforms, including Facebook and YouTube, eliminating the hassle of opening each one independently and navigating through their uploading and sharing screens. MyQuikVid also provides all the editing and production tools one would expect from a video sharing app. Our plan is to continue making the app better and better as we receive feedback from early adopters of MyQuikVid.”

Social video has been on an exponential growth curve in recent years, thanks to faster broadband and more sophisticated devices that capture HD video with ease. According to Brandwatch, Facebook’s 500 million users collectively accounted for 8 billion daily video views in 2016. Upstart Snapchat, meanwhile, boasted 6 billion video views each day across its entire user community. The average U.S. adult spent over an hour each day watching videos on their devices last year. Finally, 78% of people watched online videos every week, and more than half watched every day. All signs point to those numbers going even higher in 2017.

MyQuikVid lets users record a new video directly from the app or choose an existing video from the phone’s gallery. Next, users have the option to trim the video, add a watermark or add text. After giving their edited video a title and brief description, users can share their finished production to Facebook, Twitter, YouTube and Instagram with just a single tap. MyQuikVid’s YouTube channel features a brief demonstration of these core features.

Special editing effects like slow motion are currently in the works. In addition, an iOS version of MyQuikVid will launch soon, in collaboration with Sileria Android Development Company.