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Best SEO Tips to Implement in 2021 – Website Ranking on Google

May 20, 2021 No Comments

In this article SEOLEVELUP focuses on strategies for better SEO that can help you rank higher on Google in 2021.

With more than 4.5 Billion Google searches a day, you will need to play by the rules of Google to rank high enough for potential visitors to come across your content. Improving your search engine optimization (SEO) efforts is one of the best ways to ensure that you are making full use of your content. Check out our SEO Tips that will help your website improve online visibility and rankings.

Before you get started, be sure to get our FREE SEO Audit if you want to see needed improvements to your website! Also check out our Google reviews and read some success stories!

Organizations need a way to assess and view their SEO activities in today’s data-driven environment to stay ahead. To accomplish this, 73% of marketers use SEO tools to refine their content and improve Google’s content ratings.

You can increase the probability of obtaining organic website traffic by introducing small changes to the content of your website.

In this article I focus on strategies for better SEO that can help you rank higher on Google in 2021. In the new year, it will break down Best SEO Companies for small business and clarify some strategies to enhance SEO.

Best SEO Tips to Implement in 2021

Monitor with a Program that works with Search Engines

Understanding Google Analytics is the best step that you can take in enhancing your SEO in 2021. Google Analytics is a helpful tool to understand your website, so you can make good decisions based on results.

Not only can statistics help you understand how you rank, but also your audience, so that content can be better created for them.

Google Analytics can be a fantastic tool over time to target the customers better. Some of the indicators you can learn from visitors to your site include:

What browsers they use

Google Analytics will give you powerful insights on which browsers your customers use. By concentrating on web design on the most-used browsers, will allow you to enhance their experience.

The devices used to visit your site

Similar to knowing the browsers your customers use, knowing what devices they use can be helpful. There are more web users on those pages than desktop users or vice versa. Understanding the metrics of your website will allow you to develop content customized to the screen size that is most widely used, improving the user experience.

Understand your competition

Google Analytics also provides insights into traffic from rivals. When determining how to boost your content and outrank rivals, this knowledge can be useful.

Refresh Website with new material

There is one thing in common with content marketers who create high-ranking content. They provide readers with engaging content topics. Successful marketing managers track patterns and discussions to brainstorm content ideas. This ensures that at some stage you’re going to have to revisit low-performing content.

Consider what kind of content would resonate with your audience when designing your content marketing strategy. From there, you can analyse what headlines will do well for that subject and whether you can establish some prequel topics.

Many content marketers consider mind maps to be useful. Using a mind map for visual individuals will help you present all of your future topic ideas. It will enable you to create larger topics that can be built into similar, smaller items. Visualizing your content plan can help you grasp it completely sometimes.

Ensure you create your Content around Keywords

Researching keywords not only works for your content and helps to develop your piece’s framework but it also allows you to understand what your audience wants to read. You can help build a content strategy to boost SEO by understanding what keywords are best for your target audience and content type.

Google-friendly writing depends on a balance between keywords and everyday language being proven. This implies that it should be written in such a way that your content flows naturally. In your content, keywords should naturally come up so that you don’t have to stuff your content at the last minute.

There is an option for the Keyword Magic Tool where you can look up related keywords for your primary keyword. To help you identify whether it is something you will want to add to your content.

You will see how closely related a keyword is and its search volume. You can talk with your SEO Agency and can make small changes to boost your SEO ranking gradually.

Expand your Portfolio Backlink

Even if you follow all of the tips related to on-page technical SEO, Google’s front page will still not be proven. A large portion of SEO deals with backlinks and whether high-authority sites generate backlinks.

Diversity in backlinks can come from two sources, specifically: The type of backlink
In general, a dofollow or nofollow would be your backlink, with a dofollow bearing more weight.

A site where the backlink originates

For example, if you are promoting your content and targeting publishers to run a story, the source of your backlink will be the site that links back to your content.

A diverse portfolio of backlinks signals to Google that your website is an authoritative source. Also that you naturally create links versus relying on automated tools or other spam tactics.

Use Appropriate Header tags

You want to be aware of how you organize the content on the page while creating content. With the most relevant details at the top of the page, each page should have content arranged logically.

Studies have noticed that 80% of readers spend much of their time at the top of the page looking at the content. How great are these SEO Tips?

Google does not, however, inherently index meaning exclusively to what is at the top of the list. To see if it’s comprehensive, they look at the article as a whole. So with that in mind, you may need to put some effort into how the page is laid out.

Consider adding jump links to the top of your page to get the most out of the keywords you’re targeting.

Not only does this create a more enjoyable user experience, but it also encourages you to use your header tags to go after Google Gathering Information from a sample in more innovative ways.

Conclusion

Search engines work overtime to list the billions of websites on the internet because of the content being made and released quickly. Get in touch with us today and we can discuss how to improve your online rankings.

Besides, you can improve SEO on your site and start ranking higher on Google by using tools to look at critical factors that affect it, such as loading speed, content problems, meta tags, linking, and crawlability.

I hope you enjoyed these amazing SEO Tips and be sure to get a FREE SEO Audit today!

By Tommylandz

Sourced by Patch

In News

What Is Crawl Budget And How It Will Affect Your Website Ranking?

May 28, 2018 No Comments

By Ruturaj Kohok

Nowadays, SEO is not all about optimizing content for right keywords and getting backlinks to your website. SEO factors are changing every year and thus, you have to put more efforts to rank #1. SEO is a vast concept and it’s better to stay updated with every new terminology that endures in SEO world.

You might have heard webmasters talking about Crawl Budget and Googlebot.

Wondering what is Crawl Budget?

Does crawl budget have anything to do with my website ranking?

Let’s dive in to update SEO knowledge.

What is crawling in SEO?

Google sends its bots called Googlebot or Google’s Spiders (probably not as scary as real spiders) to crawl your web pages and index the words and content within. Once the crawling is done, these results are put into Google’s index. Thus, it is important that Google should easily find all your Web pages. Hence, to make all URLs easily found by Googlebot, sitemap is a must.

If your site has few hundred of URLs then the search engine will crawl your website easily. But, if you have a website with thousands of pages and many new URLs are auto-generated every day then Google might not crawl all of these pages. Thus, prioritizing what to crawl, when to crawl and how much to crawl becomes important.

Now comes the crawl rate and crawl budget into the picture.

Don’t worry — it’s not difficult to understand this concept.

What is crawl budget?

Crawl budget is derived from two very important factors: Crawl Rate and Crawl Demand. Considering the crawl rate and crawl demand of your website, we can define the crawl budget as ‘the number of web pages or URLs Googlebot can or want to crawl from your website’.

Crawl Rate Limit:

Crawl Rate limit is introduced so that Google should not crawl too many pages too fast from your website leaving your server exhausted. Crawl Rate limit stops Google from making too many requests as it may result in slowing down your website’s speed.

Crawl rate may spike up or drip down depending on:

Your site’s speed: If your site speed is slow or server response time is low then crawl rate limit drops and Googlebot crawl only a few of your pages. If your site is responding quickly then crawling rate may increase.
You can set crawl rate limit in search console. However, setting high limit doesn’t guarantee high crawl rate.

Crawl Demand:

If the demand for indexing your web pages is low then Googlebot will avoid crawling your pages. Google says that popular and updated content has higher crawl rate demand. Crawl demand depends on the popularity of your web pages as well as the freshness and originality of your content.

Thus, your website’s Crawl Budget is defined as the number of URLs Googlebot can or want to crawl depending on your website’s crawl rate limit and crawl demand mutually.

Got it? Great!

But the bottom line is, you want Google to crawl all your web pages and you want that Googlebot should keep revisiting your website for new pages. Obviously, you don’t want to miss out the traffic on pages which are not crawled by Googlebot.

So, let’s see what factors can affect crawl budget.

Pages that add low or zero value will decrease your crawl budget. Thus, make sure you remove all low-value-add URLs.
Outdated content is not preferable. Update your website time to time giving new fresh content to your users.
Duplicate content can ruin your website. Come up with original content.
Duplicate Meta and Title Tags can cause disasters. Remember, it’s better to have no Meta and Title Tags then to have duplicate ones.
Nobody likes a slow loading website. Optimize your website speed for both mobile and desktop views. Here’s where you can check your website’s speed: Pagespeed Insights.
User comes first. Always do it for your users and not for Google. Fulfill your users’ demands rather than impressing Google by doing unwanted optimizations.

Here is a snapshot showing PageSpeed Insights for a price comparison website called Pricekart.com

Now is the time to answer some of the questions that may be rising in your minds.

1) How to increase crawl budget?

You can increase your crawl budget by:

Giving fresh and original content to users.
Making sure that your page response time is quick.
Avoiding Infinite spaces and proxies in web pages.
Making sure that every URLs in your website should add value to your user. Here’s where you can get your website audited for technical errors that are preventing your website from ranking high: Get SEO Audit Report.

2) How to check crawl budget?

You can use the free tool given by Google itself, Google Search Console. You can easily check your crawl stats here. Also, you can check server errors and crawl errors and optimize your site to increase your crawl budget.

Here’s a snapshot from Google Search Console showing crawl variations over a period of 90 days.

3) How will crawl budget affect your website ranking?

Obviously, if many of your web pages aren’t getting crawled, you’ll never see traffic on those pages. Low crawl budget can lead to low ranking as many of your pages will never rank in Google. Thus, you need to make sure that all your important pages must be crawled by Google.

Note: High crawl budget doesn’t guarantee high rankings. It’s all about quality and demand. To increase your website ranking you can opt for our Profession SEO Packages. We are best in the market to provide you all the SEO help you need.

4) How to check crawl demand?

When a topic or a search query becomes popular and frequently searched by users in Google search box, the popularity of web pages giving information related to it also increases. Thus, we can say that demand has increased and Googlebot are out now to index more and more pages which can be displayed as SERP but making sure that user experience is not degraded. You can check what is trending by using Google Trends and try to make your content revolve around what is trending in Google World.

Here’s a snapshot showing Google Trend stats for keyword ‘search engine optimization’.

Verdict:

Crawl budget is an important factor to be considered while doing SEO for websites.

Very low crawl budget means Google doesn’t like your web pages much.

Very high crawl budget doesn’t guarantee high ranking. Also, you don’t want very high crawling as that might overload your server.

You can’t increase or decrease your website’s crawl budget by simple setting some limits. However, you can make your site capable enough to have a sufficient crawl budget by taking care of factors like good unique content, updated information and high page speed

By Ruturaj Kohok

Sourced from HACKERNOON

In News

7 Simple Steps on How To Increase Website Ranking

July 19, 2017 No Comments

By Roopesh, Sourced from Passive Income for All.

Would you like to learn how to increase website ranking? I am talking not only when it comes to new posts /pages, but how to boost your old material as well?

Then you have come to the right place. The information that I am going to share with you will help you whether you are new to the online world or have been publishing content for a while.

As always, if you’ve got something on your mind, please shoot your questions in the comments section below. I promise that I will get back to you at the soonest.

Starting an Online Business is Rewarding, but can be a Challenge at First

Certain things that are online work fast, in order for you to get the result quickly.

For instance, if you want to do online banking, purchase something from Amazon, or watch a YouTube Video, things happen with just a few clicks of the mouse.

You would think that the same would go for having an online business. That after a few shares on social media, you would generate quick returns.

This is a common misconception, and I too was guilty of thinking that way.This was until I discovered the truth.

Discovering The truth about Earning Online

Building an online business takes TIME and HARD WORK. The two are part and parcel, and, if you’re looking at building a solid online enterprise, then strap yourself in.

Be Prepared to put in the effort. I PROMISE you, if you stick it out, then the rewards will be greater than you can ever imagine.

This is one of the reasons why I am so grateful to Wealthy Affiliate.They have taught me how to build a proper online business from scratch, the right way, via simple and easy to follow steps. Fast Forward from about two years to the present day, I’ve built three websites, that I can say I am proud of.

If you are interested in learning more about Wealthy Affiliate, check out my review here.

Getting back to my point. Since building an online business takes Time, initially, you will NOT see any significant rankings or big changes happening on your site. That is normal and expected.

There are times when things may seem like it’s all uphill and a battle, but don’t give up. Keep doing your best and see it through and you will be successful.

Here are a couple of factors as to why your site will NOT rank within the early stages.

FACTORS THAT INFLUENCE SITE RANKINGS

1. Domain Age

If you’re completing the process of buying your first domain name, then you are a freshman to the game. Welcome.

Welcome.

There are likely to be competitors within your niche that have been around for five years or longer. So, expect this kind of scenario.

2. Site Age

This is self-explanatory and goes hand in hand with point number one.

3. Trust Flow

Google and other Search Engines (like Yahoo, Bing, etc), need to trust your site, They want a good enough reason to rank your site into a favorable position. They want to see that you are working on your site.

Some of the things that they take a look at include stuff like,

Are you writing on a consistent basis?
Do you have internal linking on your site?
Are you creating discussions within your comments thread?
How is your content being shared on social media?

4. Frequency of Content

If you are working on your website on a regular basis and publishing content more than twice a week, then you would stand a better chance at good website rankings as opposed to someone who publishes just once a month.

5. Overall Volume of Content

This is the amount of content that you have within a single article. Depending on the subject matter, I like to write around 1500 – 2000 words per article. I don’t always stick to this, but aim to get as close to it as possible.

I actually use the guide that Wealthy Affiliate has taught me.

The point is to offer quality information rather than to focus on quantity.

Remember if you write to help people, rather than to impress Google, then you will get some ‘ Google Love.’

6.Content Engagement

This is the search engine taking into account your interactiveness with your readers. When you start getting comments, reply promptly to your readers.Try to spur on a discussion and get folks to spend more time on your site.

Creating a good user experience(UX) will help you in the long run.

Before I reveal to you the 7 Tips that I use to get website rankings, I want to tell you one important thing. If there is anything that you take away from this article, it’s this-

REMEMBER, THE SITES that you are competing with, HAD TO ALSO START FROM SCRATCH. Everyone has to start somewhere.

So, HANG IN THERE, it will be worth it.

HOW TO INCREASE WEBSITE RANKINGS

So, you have chosen a good CMS (Content Management System), like WordPress and you at the point of writing out content for your site.

Your article is about to be published. Before you click on that blue button, make sure that you do these 7 things first.

Step One – Insert a Meta-Title

Here is a snapshot showing part of an article that I am about to publish. If I had to scroll all the way down to the end of the article, there is a section called Main Settings. This is where I insert the Meta-Title.

Meta title is the keyword for the article that I used. It is what will show up in the SERPS (Search Engine Results Page).

Step Two- Insert Meta Description

Just below the meta title, there is space for me to give a short description of my article. For SEO purposes, I like to include the keyword that I am using in the description as well.

This description is what people will see. I believe that it can influence the reader’s decision to choose your site over the other choices.

Step Three -Keyword in Content

We know Google has various algorithms that are going on, that determine how to rank websites.There was a time when keyword density was once used to favor one site over another.

With time as Google became smarter, they cut down on this and may sometimes penalize a site for over stuffing content with keywords.

Using keywords is essential. I personally make sure that I use one keyword within my content.Then I just write naturally.Remember, your content will generate other keywords like LSI (LATENT SEMANTIC INDEXING), which will boost your site as well.Read More about LSI Keywords here.

Step Four- Alt Tag within an Image

The ‘alt-tag’ is a description of an image.It helps for people who are visually impaired to identify your content.

This is also, to tell the Search Engines, what the image is all about,

Step Five- Internal Linking

This is a link from one page or post within your site, to another page or post on your site.

Naturally, when you first start out building your site, you will not have that much content to interlink to. However, as times goes on, this will change.

I would go for a minimum of one internal link per article. This would ultimately depend on how relevant your content is to the rest of your site.

Step Six- External Linking

This is a link going away from your site to a different source. Here again, try for just one per article.

Step Seven – Embed a Video

It may NOT always be possible, but if you can, try to embed a video into your content.

Get people to stay longer on your site. Google will see that you have value to offer as people are spending more time. They will reward you with better rankings.

Now, I know that I said 7 tips to help you out. But, because you proved yourself to be a super trooper and have stuck with me until this point, I’ve got a bonus 8th tip for you!

Step 8 – Interact With Google Plus

What is Google Plus?

It is a social media platform just like Facebook and Twitter.The difference is that like YouTube, Google Plus is owned by Google.The more your content gets shared on Google Plus, the better it is for you.

Speaking of Google, you may also want to consider, registering your site with Google Search Console (formally known as Google Webmaster Tools-GWT).

When your site is registered, then you are able to notify Google of any material that you’ve just published.

By notifying them, you speed up the process of getting your content ranked rather than waiting for the bots to swing by your site.

This process of notifying Google is called ‘Fetch as Google.’

Interested in learning more? Here is some training taking you through the process. You may have to sign up. Don’t worry, it’s FREE.

That’s it, folks!

Those are the simple steps.There is nothing else to it. Simply apply this strategy to every article you do, and you will then be on your way.

Some commonly asked questions

Is there a need to purchase ranking software?

No! Automation tools do not help in the long run. Just stick to this. Make your life easy, not hard.

Will these tips help on old posts?

Yes

Will it help the rankings of older posts?

Yes

Should you use this strategy all the time?

Definitely yes,

Conclusion

Did you enjoy reading about my 7 (actually 8), simple steps on how to increase website ranking?

We all are at different places in the online race. Take your time, even if you feel like a tortoise. Remember, slow and steady wins the race.

Wish you tons of success in your online journey.

Kind Regards and Take Care

Roopesh