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By Matt Burgess

Europe’s Digital Markets Act requires interoperability between popular messaging apps. But experts warn encryption could be compromised.

The newest law designed to rein in Big Tech aims to make all your favorite messaging apps work seamlessly together. Sounds great, right? Well, we have some bad news.

Every day, billions of messages are sent using end-to-end encryption. Millions of people use iMessage, WhatsApp, and Signal to chat with friends, family, and colleagues, and those conversations are all automatically protected by strong encryption. But it’s not possible to send a message from one encrypted app to another. If you use Signal and your friends only use WhatsApp, someone has to compromise.

Under the European Union’s wide-ranging Digital Markets Act (DMA), which European lawmakers approved last week and is expected to be implemented this year, the owners of messaging apps will be required to make them interoperable if another company requests that they do so. As a result, the largest messaging platforms—including WhatsApp, Facebook Messenger, and iMessage, which the DMA designates as gatekeepers—will have to open up to rivals.

“Users of small or big platforms would then be able to exchange messages, send files, or make video calls across messaging apps, thus giving them more choice,” the lawmakers said in an announcement. Under the plans, Signal could ask to work with Messenger, for instance. Or Meta could request that WhatsApp be made compatible with iMessage—a logistical challenge even if Meta and Apple weren’t actively feuding, but one EU lawmakers say is worth solving.

Proponents of interoperability say the law will give consumers more choice and will allow third-party clients to build out extra functions. And while MEP Andreas Schwab, the lead negotiator for the DMA, says that the politicians are not looking to weaken encryption, cryptography experts are concerned the proposals will not be technically possible without compromising end-to-end encryption, potentially putting those billions of messages we send each other every day at risk.

While end-to-end encryption has become seamless for people using messaging apps, no two apps implement encryption identically. WhatsApp uses a custom version of the Signal encryption protocol, for example, but users still can’t message each other across the apps. And while Apple’s iMessage is interoperable with SMS, these standard text messages aren’t encrypted.

Many cryptographers and security experts have already pointed out flaws in Europe’s plan. “Interoperable E2EE [end-to-end encryption] is somewhere between extraordinarily difficult and impossible,” Steve Bellovin, one of the world’s leading cryptographers and a former chief technologist at the Federal Trade Commission, tweeted on Friday.

“When you start talking about different companies exchanging encrypted communications with one another, there are many serious considerations here that are extremely difficult to resolve,” says Nadim Kobeissi, an applied cryptographer and founder of decentralized publishing platform Capsule Social. “It is very likely that there will be a serious degradation of the cryptographic techniques that will be necessary in order to accommodate this proposal,” Kobeissi says.

The proposals put forward as part of the DMA—which has yet to be fully published—don’t include technical details on how interoperability would work, but officials say the changes should be rolled out over a number of years. Basic features such as messages between two people should be implemented three months after a tech company is asked to provide them; audio and video calls have a four-year deadline.

“Making end-to-end encrypted messaging apps interoperable is technically challenging and creates real risks for privacy, safety, and innovation,” Will Cathcart, Meta’s head of WhatsApp, said in a statement. “Changes of this complexity risk turning a competitive and innovative industry into SMS or email, which is not secure and full of spam,” he says. In an interview with tech journalist Casey Newton, Cathcart said the move could cause misinformation problems and moderation issues for WhatsApp. “I have a lot of concerns around whether this will break or severely undermine privacy, whether it’ll break a lot of the safety work we’ve done that we’re particularly proud of, and whether it’ll actually lead to more innovation and competitiveness,” he said.

Apple did not respond to a request for comment about encryption but said it has general concerns that parts of the DMA will create “unnecessary privacy and security vulnerabilities.” Signal did not respond to a request for comment.

Not everyone is against interoperability and end-to-end encryption. Matrix, a nonprofit that’s building an open source standard for encryption, has published multiple blog posts outlining how it believes the EU’s proposals could work. “The main challenge is the trade-off between interoperability and privacy for gatekeepers who provide end-to-end encryption,” the team behind Matrix say.

There are broadly two routes that could allow encryption to work across apps operated by different companies. The first involves tech companies allowing access to APIs that connect to their messaging services—this is the option Schwab and lawmakers are leaning toward. The second involves more radical change: All companies would have to adopt and implement one universal encryption standard.

Neither is easy.

Connecting to an open API could involve a company using a “bridge” that joins the two platforms together. Signal would, for instance, have to implement multiple bridges if it wanted to work with different apps. “Every device has to speak every language, but at least users have the building blocks to get at each other’s messages, rather than then being arbitrarily locked away by the gatekeepers,” Ian Brown, a visiting professor at Fundação Getulio Vargas Law School in Rio de Janeiro, wrote for Interoperability News.

Using a bridge would involve decrypting messages, potentially on someone’s device, and then making them appear in the destination app. Removing the end-to-end encryption would open up a new layer that could be attacked by hackers or malicious actors. “How do you guarantee that the things sitting next to your messaging app are benevolent and not malicious,” says Robin Wilton, director of internet trust at the Internet Society. Kobeissi adds that it’s unclear under the proposals who would manage the exchange of public encryption keys and how cryptographic metadata would be shared between companies. If Signal and iMessage become interoperable, which one changes its encryption to match the other?

One of the biggest unanswered questions is how interoperability would ensure you are chatting with the people you think you are. People use different usernames on each platform, and not knowing who someone is could lead to identity issues, explains Alan Duric, cofounder of encrypted messaging app Wire. “If you’re communicating across Wire and WhatsApp, how can the Wire user be certain that the person they are talking to on WhatsApp is authentic?” he says. “How can they be sure the person they’re talking to is even using WhatsApp at all?” Duric says this can be combated by verifying each user’s identity, which can then help reduce abuse and spam.

Those in favour of interoperability say the best way to do this would be for all companies to adopt one encryption standard and stick to it. These standards already exist—for instance, the Matrix messaging protocol, the XMPP standard, and the upcoming Messaging Layer Security. “If every player in the field—so the gatekeepers but also the smaller player—all connect to the same standard, it ends up being a big glue between the different services,” says Amandine Le Pape, a cofounder of the Matrix standard. This would avoid companies implementing APIs via a piecemeal process, although this isn’t what the European Union has opted for at the moment. “The DMA is just the first step,” Le Pape says.

Getting all messaging apps to use one standard would be a significant, time-consuming challenge. “Potentially, you could just have a situation where everyone switches to Matrix,” Kobeissi says. “But Matrix is a fundamentally different security architecture, not just from an end-to-end encryption perspective, but also from a threat modelling perspective.” Each app faces different potential attacks against it—based on its user base and operations—so moving to one model would require companies to reassess how their users could be compromised.

Companies would have to rebuild their entire encryption systems and change multiple features in their apps, a process that could take years. Take Meta: In 2019, the company said it was going to make Instagram DMs and Messenger end-to-end encrypted by default and integrate their infrastructure with WhatsApp. Three years later, the company is still trying to untangle its systems and add safety features. The transition has been harder than expected—and Meta controls all of the technology involved.

Ultimately, how much companies change may come down to the technical realities and the degree of pressure the European Commission, which will enforce the DMA, puts on them. Like GDPR, the DMA could lead to multimillion-dollar fines for businesses that don’t comply. However, GDPR has been poorly enforced—including a provision that says people should be able to transport their data from one app to another. Tech companies may have no choice if the European Commission enforces the DMA—but that could be the least of their worries.

Feature Image Credit: Sam Whitney; Getty Images

By Matt Burgess

Sourced from WIRED

 

The instant messaging platform had introduced its Catalogs feature back in 2019, allowing businesses to create a storefront and menus for products they sell.

Facebook-owned instant messaging platform WhatsApp on Wednesday expanded its offerings for business users. The company announced two new features that make WhatsApp Business–the new e-commerce side of the platform–more effective and friendly for businesses. The features include better support for WhatsApp Catalogs on desktops, and the ability to hide items that are out of stock.

The instant messaging platform had introduced its Catalogs feature back in 2019, allowing businesses to create a storefront and menus for products they sell. The company says it has over 8 million business catalogs worldwide, including one million in India. But businesses can only create and manage these from mobile right now.

With the new update, the same will be possible from WhatsApp’s web/desktop applications. This could be especially helpful for established businesses, which would have already digitized their systems through ERP software and more. WhatsApp may not allow these ERP systems to be integrated, but at least it will allow businesses to do all their work from desktop computers.

The second update allows businesses to temporarily hide items that are unavailable from customers. The feature is common amongst e-commerce platforms, grocery delivery and food delivery services, where a dynamic storefront is required. It essentially lets sellers change their menus on the go, and avoid delays in delivery or taking orders for products that may not be immediately available.

The feature updates bring WhatsApp Business more up to speed with competing platforms. While the company has been trying to get more small businesses on board, it competes with virtually every delivery service on the market today. WhatsApp does have a large user base already, but a well rounded feature set will be just as important.

The company is just about a month away from enforcing its new privacy policies, which landed it in trouble with users and the Indian government. The new policies allow the company to share some data with partnering business, which the Indian government has asked the Delhi High Court to block.

By

Sourced from mint

Sourced from Business Standard

At about 500 million users and growing, Telegram has become a major problem for the Facebook corporation

As teases users to either give their consent to sharing data with Facebook or lose their accounts after February 8, rival Telegram’s Founder and CEO Pavel Durov on Saturday slammed the social media giant, saying it is no surprise that the flight of users from to Telegram, already ongoing for a few years, has accelerated.

According to Durov, Facebook has an entire department devoted to figuring out why is so popular.

“Imagine dozens of employees working on just that full-time. I am happy to save Facebook tens of millions of dollars and give away our secret for free: respect your users,” he said in a statement.

At about 500 million users and growing, has become a major problem for the Facebook corporation.

“Unable to compete with in quality and privacy, Facebook’s seems to have switched to covert marketing: Wikipedia editors have recently exposed multiple paid bots adding biased information into the WhatsApp Wikipedia article,” Durov claimed.

“We have also detected bots which spread inaccurate information about Telegram on social media”.

Millions of people are outraged by the latest change in WhatsApp Terms, which now say users must feed all their private data to Facebook’s ad engine.

In 2019 alone, Facebook spent almost $10 billion on marketing.

Durov said that unlike Facebook, Telegram doesn’t spend any money, let alone billions of dollars, on marketing.

“We believe that people are smart enough to choose what is best for them. And, judging by the half a billion people using Telegram, this belief is justified,” he said.

Not just Telegram but another encrypted messaging app has seen a surge in new sign ins after Tesla and SpaceX CEO Elon Musk vouched for it.

“Verification codes are currently delayed across several providers because so many new people are trying to join right now (we can barely register our excitement). We are working with carriers to resolve this as quickly as possible. Hang in there,” tweeted.

“Everyone should be able to register without delay again. Thanks to all of the carriers who flipped the right switches so that people can keep switching,” the company further said.

Over 400 million Indian WhatsApp users this week received an in-app notification from WhatsApp as part of an upcoming global roll-out for over 2 billion users, asking them to either accept the changes in its Terms of Service and privacy policy by February 8 or their accounts will be deleted.

The in-app notification did not elicit much details but clicking on the links clearly mentioned the key changes in how WhatsApp will collect and process users’ information going forward, and the partnership with Facebook, its parent company, as part of a larger unification drive between the family of apps.

To recall, Facebook CEO Mark Zuckerberg in October said that the company is working hard to merge Messenger, Instagram and WhatsApp so that they can start to function a little bit more like one connected interoperable system.

In a bid to allow cross-messaging among its family of apps, Facebook has reportedly started merging Instagram and Messenger chats. The social network has already integrated Messenger rooms with WhatsApp on the Web.

Sourced from Business Standard

By Adam Levy

After numerous delays, it’s rolling out a key feature in the messaging app.

Facebook‘s (NASDAQ:FB) efforts to monetize WhatsApp — the messaging app it paid $19 billion for in 2014 — have been delayed and rethought several times over by CEO Mark Zuckerberg and his management team. Plans to place advertisements in WhatsApp Status were suspended earlier this year and efforts to launch a payments platform in India have hit a roadblock.

But WhatsApp payments is finally launching. Not in India, but Brazil, WhatsApp’s second-largest market by users. The service is built on Facebook Pay, which the company plans to use as the foundation to support payments across all of its apps. As e-commerce becomes a bigger part of Facebook’s business, WhatsApp payments represents a major step toward monetizing WhatsApp’s 2 billion users.

How payments will make money in WhatsApp

Facebook will charge fees in line with industry standards for payments made in WhatsApp. That means peer-to-peer payments won’t cost users anything, while businesses will pay a fee to receive payments from customers. In Brazil, that fee is 3.99%.

It’s worth noting Facebook uses a similar fee structure for payments in Messenger, which it rolled out in 2015. But Messenger payments haven’t become a major source of revenue, because most users don’t use the app to communicate with businesses, and when they do, they’re not using it to transact.

It’s far more common to use WhatsApp for business interactions, especially in countries like Brazil or India. In fact, WhatsApp rolled out an app just for businesses in 2018. It amassed over 5 million users within a year. There’s still a lot of room to grow that number, as Facebook boasts 140 million Pages on its flagship platform. What’s more, its investment in and partnership with Reliance Jio could bring millions of businesses onto the platform.

At the end of last year, WhatsApp introduced the ability to add a product catalog in the business app. And it offers a paid API for businesses to more easily handle communication with customers. The addition of a payments platform within the app will support both.

Supporting the full ecosystem of Facebook apps

Payments in WhatsApp cannot be considered in a vacuum. Supporting commerce in the messaging app will make click-to-message advertisements on Facebook or Instagram more valuable. That’s because they increase the ability to convert a message into a sale, and Facebook could have additional user data about their payments behavior in its messaging app.

Moreover, Facebook is using the Facebook Pay platform it started rolling out last year in order to support payments in WhatsApp. The unified platform allows users to enter their payment information once, and use it across Facebook’s family of apps.

Facebook has made several efforts to increase commerce on Facebook and Instagram over the past year. It introduced Checkout on Instagram and Shops on Facebook. Both aim to reduce the friction customers experience when clicking through advertisements on its platforms, as well as make it easier for retailers to establish an online presence. Adding payments in WhatsApp could help increase conversions for its other e-commerce products and vice versa.

Looking at the WhatsApp payments rollout as part of the larger ecosystem of services from Facebook points to the real potential of the service. While commerce within WhatsApp could be a nice source of revenue, commerce across all of its apps could add up to something truly meaningful for the FAANG stock, which generated over $70 billion in revenue last year.

WhatsApp payments in Brazil is just the first step for Facebook, but it’s extremely meaningful. The country represents a sizable portion of its market, and a fast-growing economy. Increasing the number of users with payment information connected to Facebook Pay should support much broader applications than just sending some cash to a friend, and that’s where the real opportunity lies for Facebook to finally make some money from WhatsApp.

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By Adam Levy

Sourced from The Motley Fool

By Anders Hjorth

Social media advertising allows businesses to reach users during their prime time and in pleasant, entertaining and engaging ways. Find out which platform suits your needs.

Social media has become a mass media, but a personalized one. Remember that scene from the film Minority Report where Tom Cruise walks through a shopping mall and the interactive ad displays address him as a different person, because they scanned his new eyes and took him for someone else?

Social advertising is moving in that direction: No user experience is ever identical to another on social media.

Each screen a user sees comprises numerous elements, that are all optimized by algorithms, which in turn feed on data the user has declared, and on behavior the social network has detected. Some of these elements are advertising. Personalized to the user’s profile, and designed to be a part of the experience.

Overview: What is social advertising?

Social media provides a useful and entertaining experience to its members for free. In return, social media platforms monetize user data by providing powerful digital advertising solutions to advertisers.

Advertising through social media takes the form of banners, posts or videos. Social media ads, many very creative, blend in with the context and appeal to the user.

Snapchat campaign for Bacardi

In a Snapchat campaign for Bacardi, branded filters were used to enable users to send branded postcard-like snaps to their friends from the music festival they were attending. Source:

Snapchat

Benefits of advertising on social media

One of the great benefits social media provides to businesses is the establishment of a direct relationship between you and the user. Advertising through social media creates, extends and activates these relationships. Let’s look at social advertising benefits for businesses.

1. Audiences can be precisely targeted

Users enter their data into social platforms: names, photos, job titles, location, marital status, friends, and much more. Social platforms monitor behavior and interest.

This data enables advertisers to reach the right audience and create targeted ads for it. If an advertiser has a well-defined target market, they can deliver it via social media advertising. Advertisers no longer target media channels, they target audiences via media platforms.

2. Social ads address “awareness”

The “hierarchy of effects” model, often used in marketing and advertising to describe the mental stages a user moves through before purchasing a product, contains three stages:

  • Cognitive (awareness and knowledge)
  • Affective (liking and preference)
  • Conative (conviction and purchase)

Social media advertising is good at addressing the cognitive and affective stages. This makes advertising on social media complementary to direct mail, search marketing, or retail media, which have their strengths at the conative stage.

3. Everything is measurable

Every social media ad impression leaves a digital trace. Every click can be tracked. User characteristics and user behavior can be related to each instance of advertising within a social platform.

So much data exists that it becomes challenging to figure out what is significant and what isn’t. Once advertisers choose the right social media metrics, however, this data will be easy to track and optimize via the social platforms.

4. Social advertising is scalable

Social media advertising costs for a campaign can start as low as $10, and the advertiser has control over timespan, targeting and creative. It can also cost $10 million and cover the globe. Between the two, advertisers have ample room to test, learn and adjust.

Marketers, mainly using social media advertising to boost and enhance their content strategy, can monitor and manage it directly through their favorite social media management tool.

5. Social ads can trigger actions

Whereas social media advertising is often used for building awareness, it can also trigger actions. It generates likes and follows, and can also generate clicks to your website and create leads for your sales and marketing teams.

There is even a rising social commerce trend, where social media advertising feeds directly into the conative stage: users can buy products directly on social media.

The 5 best social media platforms to advertise your small business

The Facebook Ads platform is dedicated to social media advertising, and the Google Ads platform also spans other forms of digital advertising. We will focus on the social media advertising aspects of seven digital advertising platforms.

Platform 1: Facebook Ads: Facebook, Instagram, WhatsApp, Messenger

Facebook controls the most powerful advertising platform in the world, as it combines Facebook, Instagram, WhatsApp, and Messenger together on the same infrastructure.

Most advertisers, however, will consider Facebook and Instagram to be two advertising platforms, and WhatsApp and Messenger to be additional features.

Characteristics of the Facebook ads platform:

  • Massive reach
  • Very powerful targeting
  • Innovative and adaptive ad formats
  • Machine learning used to improve performance
  • Most controversial use of user data

Facebook Ads by, itself, is probably the strongest social ads platform and is now also the backbone for advertising on Instagram. Depending on your campaign objective, the platform can activate one or more of its advertising channels.

Platform 2: LinkedIn Ads

The LinkedIn advertising platform stands out for its strong business focus. It’s increasingly integrating with the Microsoft Advertising platform and has access to a powerful technological backbone in its mother company, Microsoft.

Characteristics of LinkedIn Ads:

  • Clear business focus
  • Strong targeting of professional audiences
  • Maturing platform
  • Reputation for high cost

Platform 3: Twitter Ads

The Twitter advertising platform is not as powerful as the two above platforms, but Twitter has an interesting positioning as a great add-on for other social networks. The quality of its user data is not as good as the other platforms, but it is strong on topical and thematic targeting and for events.

Characteristics of the Twitter ad platform:

  • Lower volumes
  • Strong topical targeting
  • Specific communities and events
  • Reputation for low costs
  • Complementary to business activity on Twitter

Platform 4: Google Ads: YouTube and Google My Business

Google never created its own social network despite the efforts put into Google Plus and other initiatives. However, many consider YouTube to be a social media platform and the more recent Google My Business platform also has some social media resemblance.

Characteristics of the social media dimension of Google Ads (YouTube and Google My Business):

  • Massive video reach on YouTube
  • Low cost per view on YouTube and innovative ad formats
  • Strong integration with the Google advertising technology stack
  • Effective social-local advertising on Google My Business

Emerging platforms: Pinterest, TikTok, Snapchat

The social media landscape is constantly changing. Recently the video-driven social media platform TikTok has entered the scene in a significant way. Its closest competitor, Snapchat, had experienced spectacular growth.

The emergence of new players like TikTok and Snapchat makes it hard for existing players like Pinterest or Twitter to keep growing because they are all fighting for the attention (and dollars) of the same audience.

Emerging social advertising platforms:

  • Pinterest: The creator of pin boards where users can gather images from around the web thematically and share with others, is still going strong. It’s finding itself a positioning on social commerce, as it has the power to inspire users for their purchases. If the platform can generate sales and connect to its advertising, it has strong arguments for attracting more advertisement.
  • TikTok is reaching a young audience massively and strongly influences this group. Its recent advertising offering is creative, including formats like stickers, filters, and overlays.
  • Snapchat has also seduced a large young audience which can be difficult for advertisers to reach. Its creative, innovative, and fun use of digital media shines through in its advertising formats.

Campaign on TikTok in Thailand

In a campaign on TikTok in Thailand, Colgate used an innovative ad format. They designed a clickable “branded effect” triggering a visual effect of exploding hearts when users made a “kissy face”. Source: TikTok

Social ads are a world of opportunity

Social media advertising is a mass media that can entertain, influence and seduce its audiences. Social media platforms provide powerful targeting capabilities and innovative ad formats.

Advertisers can start small and scale infinitely, but need to be very clear about their objectives, to reap the benefits of social ads. Finding the right social network and reaching the right audience can be challenging, but the opportunity is huge and the benefits can be significant.

By Anders Hjorth

Sourced from the blueprint

By Andrew Griffin.

WhatsApp group chats can be easily found through Google and may not be as private as the people in them might think, it has emerged.

Chats could be found on the search engine and then joined, without people necessarily knowing they were part of a chat that was publicly accessible and could be easily found through Google.

Once someone is in a WhatsApp chat – even if they have found a link through a search engine, and haven’t been explicitly invited – they can see all the messages shared in a group and all the numbers of those people who are in it.

WhatsApp says the feature is working as intended, and is not a bug. But it has led to warnings that people should be careful about what is being shared in ostensibly private groups, since they could be seen by people they don’t know.

The issue has arisen because WhatsApp offers the ability to create an invite link for WhatsApp chats, in the hope of making it easier for people to join conversations. If someone in a group wants to add another user, they only need to share that link, and the person clicking on it will join the conversation.

But if that link is then posted on a publicly accessible website, it will be spotted by Google, and added to its index. Once that happens, people can find the link through Google.

If they click that link, they will then be able to join the group, without needing permission from anyone inside it.

That means that a conversation may appear private, but could actually be discovered and seen by anyone looking for it on Google.

In a statement, WhatsApp said that the feature was working as expected – and that users could avoid the problems by avoiding posting links.

“Like all content that is shared in searchable, public channels, invite links that are posted publicly on the internet can be found by other WhatsApp users,” a spokesperson said. “Links that users wish to share privately with people they know and trust should not be posted on a publicly accessible website.”

When a WhatsApp user creates a group link, the app shows a message indicating that the link should only be shared with people they trust. They are also notified that once the link is created, it can be used by anyone to join the group.

WhatsApp also sends a notification to all users in a chat when someone new joins.

Feature Image Credit: File photo of the WhatsApp app icon on a smartphone ( Nick Ansell/PA Wire )

By Andrew Griffin

Sourced from Independent

 

 

By Seb Joseph.

Facebook may have shelved the idea of ads on WhatsApp, but Adidas is still steaming ahead with its plan to turn the app into a key marketing channel.

Adidas has been using the mobile messaging app to chat directly with customers since 2015. At the time, the app was seen by the company’s marketers as a way to build hyper-local communities in cities across the world. Now, it’s being used as the main platform for global campaigns. WhatsApp, and by extension direct messaging, is seen as a way to grow influence among key fans rather than buy influence.

“It’s allowed us to build direct relationships with a smaller community of influential people in an ongoing way that doesn’t feel transactional and allows for a conversation, rather than just a broadcast,” said Laura Coveney, managing editor for Adidas’ newsroom in London where the campaign was managed.

The most recent example of the strategy was the “100% Unfair Predator” campaign. Earlier this month, Adidas opened up a hotline on WhatsApp for people in need of a footballer to cover for unreliable teammates on their team. Adidas-sponsored players were made available for games last week once fans had shared some basic information with the hotline such as the game they need the player for. The company’s marketers would notify fans on the morning of their game if their request was successful. The rented players turned up dressed in Adidas’ new Predator20 Mutator footwear.

“We know our audience use it to share fixture info, team selection — and team-mates messaging to find last-minute replacements,” said Coveney. “WhatsApp was perfect for the more functional elements of the ‘Rent-a-Pred’ hotline as it allowed consumers to share private information one-to-one with us for review, before being allocated a Predator player near them.”

Despite Facebook’s decision to scrap plans to run ads on WhatsApp, advertisers like Adidas continue to build a presence there. Messaging apps are becoming the dominant way people communicate with one another on mobile devices. The total number of messaging app users grew 12.1% in 2019 to reach 2.52 billion people, per eMarketer. That means 87.1% of smartphone users worldwide will use a mobile messaging app at least once per month in 2019, according to the research firm.

The open rates for messages in WhatsApp will be “immensely” higher than message platforms’ closest competitor, email,” said James Whatley, strategy partner at Digitas U.K. He added: “The brands that get this right will be the ones that understand just how private message platforms are and how privileged they are to be invited in.”

Direct messaging is becoming increasingly central to Adidas’ marketing strategy. For example, marketers for Adidas used WhatsApp to send direct messages to its “Tango Squad” community — a group of young footballers across 15 key cities worldwide who were given exclusive access to new drops before anyone else and were invited to exclusive events. The groups were between 100 and 250 people. In the wake of reassessing whether it should buy as many ads on social networks like Facebook, Adidas is finding ways to move to more one-to-one communications.

Last year, the sportswear manufacturer turned some of its smaller-scale influencers into salespeople. Working with social commerce app Storr that lets anyone open a store on their phone, Adidas gave some of its biggest fans early access to products, exclusive drops, and secret events. In exchange, the fans sold Adidas’ products. The sellers receive a 6% commission for every sale or have the option to donate to one of Adidas’ partner charities.

By Seb Joseph

Sourced from DIGIDAY

By Ankush Das

Self-destructing messages are quite useful when it comes to sharing sensitive information. You might have seen this feature on Telegram and some other messaging apps.

However, for WhatsApp, it is going to be a significant feature addition when it arrives. You may or may not observe the feature yet in the latest beta but WABetaInfo spotted this addition.

It is currently in the development phase and will be rolling out to the stable version soon enough.

In WhatsApp, the self-destructing messages might be termed as “Disappearing” messages. It should allow you to send a message and specify a timer to self-destruct.

WABetaInfo also notes that it lets you choose a time of 5 seconds or 1 hour for the messages to disappear.

You will probably be able to utilize the feature on Groups too – including individual conversations.

With the information available right now, we cannot confirm whether or not it is going to have more timer options to the disappearing messages. However, we do know that it is going to work just like the Telegram app does for self-destructing messages.

Do note that there has been no official announcements regarding the feature. Given the history of WhatsApp beta features, it is best to assume that it is in the early development phase and the feature may or may not make it to the final stable build.

While this feature should come in handy for every user, we just have to wait for it to ship with the next major release.

By Ankush Das

Sourced from ubergizmo

By

Marking WhatsApp’s greatest security breach to date, the Facebook-owned messaging service just repaired what it’s calling a “serious security vulnerability.”

Although the timeline of the breach remains unclear, the vulnerability apparently allowed bad actors to install high-end spyware on the phones of WhatsApp users.

The spyware — NSO Group’s Pegasus — is popular among government spy agencies, according to a report in the Financial Times.

Partly due to the sophisticated nature of the operation, Facebook has referred the breach to the U.S. Department of Justice, along with a number of government regulars around the world.

Reached for comment, a WhatsApp spokesperson said user security is a top priority for the Facebook unit. “We are constantly working alongside industry partners to provide the latest security enhancements to help protect our users,” the spokesperson said.

WhatsApp is not ready to estimate how many of its roughly 1.5 billion users might have been impacted by the vulnerability.

Pegasus, NSO Group’s flagship spy software, has the power to activate a phone’s microphone and camera, search through emails and messages, and even track location data.

Security blunders have become a regular occurrence for Facebook and its network of platforms. Most recently, the tech titan admitted the passwords of millions of Instagram users might have been exposed to its own employees.

Yet, the idea that foreign governments might be using WhatsApp to spy on users makes Facebook’s other security breaches appear quaint by comparison.

Making matters worse for Facebook, Mark Zuckerberg just recently unveiled an ambitious plan to redefine private, encrypted messaging platforms.

Still in development, the new offering will “focus on the most fundamental and private use case — messaging — make it as secure as possible, and then build more ways for people to interact on top of that,” Facebook’s cofounder-CEO said at the time.

The announcement confirmed a recent story in The New York Times, which reported Facebook was integrating the infrastructures of Messenger, Instagram and WhatsApp in order to enable end-to-end encryption across its network of properties.

This latest security snafu doesn’t bode well for the future of such an integrated service.

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Brian Acton had also tweeted in March that users should “#deletefacebook,” as the social network dealt with its Cambridge Analytica scandal.

WhatsApp co-founder Brian Acton became a multibillionaire when Facebook bought his messaging app in 2014 for an eye-popping $22 billion. But it’s a decision that seems to unsettle him, according to a profile of Acton published by Forbes on Wednesday.

Acton left WhatsApp in 2017, and CEO Jan Koum followed in August. Acton’s exit, which occurred before his Facebook stock fully vested, cost him $850 million, according to Forbes.

The major divide with Facebook was reportedly over monetizing the messaging app, which has 1.5 billion users. Koum and Acton had been resistant to adopting Facebook’s widely lucrative targeted advertising model, which uses personal data to let marketers show ads to specific types of users on the social network. The disagreements led to tensions with Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg.

“I sold my users’ privacy to a larger benefit,” Acton told Forbes. “I made a choice and a compromise. And I live with that every day.”

Facebook didn’t immediately respond to a request for comment.

The social network has been under intense scrutiny since its Cambridge Analytica scandal in March, which revealed that 87 million Facebook users had their personal information harvested by a UK-based digital consultancy. At the time, Acton tweeted, “It is time. #deletefacebook.”

Acton’s comments on Wednesday come as Facebook deals with the exits this week of Instagram co-founders Kevin Systrom and Mike Krieger. Their departures were also reportedly due to clashes with Zuckerberg, who’s said to have tightened his grasp on Instagram in recent months.

Late Wednesday, David Marcus, head of Facebook’s blockchain division, shot back against Acton in a Facebook post. “I find attacking the people and company that made you a billionaire, and went to an unprecedented extent to shield and accommodate you for years, low-class,” he wrote. “It’s actually a whole new standard of low-class.”

Feature Image Credit: Getty Images

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