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By Sarah Hernholm

MBO Partners’ State of Independence 2025 research estimates that more than 72.9 million Americans are freelancing in some capacity, accounting for roughly 36 percent of the workforce. That shift has people of all ages looking for faster, more innovative ways to test ideas without wasting time or resources. ChatGPT has quickly become one of the most effective tools for doing exactly that. It speeds up the early thinking, reveals blind spots, and helps refine ideas long before money goes out the door.

The four prompts below can help anyone, whether a teen launching a first project or an adult building a side hustle, pressure test and position an idea for success in 2026.

1. Use ChatGPT To Pressure Test Your Idea Before You Spend A Dollar

Ideas tend to feel brilliant in your head. They tend to feel less brilliant when they meet customer expectations, pricing realities, or existing competitors. Most early-stage entrepreneurs do not run enough pre-launch analysis. Teen entrepreneurs often skip it because they are unsure what to look for. Adults might ignore it because time is limited.

ChatGPT can step in and ask the hard questions you may not think to ask yourself.

Prompt: Act as a sceptical investor. Challenge my business idea from every angle. Identify the five most significant risks, the costliest assumptions, potential red flags, and anything that would make you pass on this idea. Then give me strategies to mitigate each one. Here is my idea: [insert idea].

Action steps after running this prompt:

  1. Take the risks ChatGPT flags and sort them into broad groups like customer, financial, operational, and competitive. It makes everything easier to see at a glance.
  2. Choose the one or two risks that feel most important and come up with small, simple tests that can show whether they are real concerns.
  3. Use what you learn to tweak your idea, then rerun the prompt to get a fresh read on where things stand.

This process forces clarity early on, when adjustments are still cheap, and momentum is easier to build.

2. Use ChatGPT To Unearth A Positioning Angle No Competitor Is Using

A business with unclear positioning is one that customers overlook. That is even more true now, when AI-powered solutions crowd nearly every category. People want to know why your product deserves their attention, their money, and their trust.

ChatGPT can help you identify the whitespace most new founders miss.

Prompt: Act as a brand strategist. Analyse competitors in my industry and identify gaps in messaging, pricing, target audience, and value proposition. Then create three differentiated positioning angles I could own in 2026, angles competitors are not currently using. My idea: [insert idea]. My competitors: [list competitors].

Action steps after running this prompt:

  1. Look at the three positioning angles ChatGPT gives you and see how they stack up against what you are already thinking.
  2. Pick the angle that feels the most realistic for your skills, your time, and the resources you actually have.
  3. Try folding that angle into your website headline, your pitch language, or even your social media bio so it becomes part of how you talk about the idea.
  4. Share the updated message with a handful of potential customers or peers and pay attention to what they react to or remember.

Clear positioning is not only about standing out. It is about helping customers instantly understand why you are the right fit for them.

3. Use ChatGPT To Build A 90 Day Launch Plan You Can Actually Execute

A lot of ideas never come to fruition because they stay abstract. A concrete plan changes that. It turns a vague desire to launch into something you can move on week by week.

ChatGPT is surprisingly effective at mapping out a realistic 90-day plan, especially for people who feel overwhelmed or unsure where to begin.

Prompt: Act as my operations and accountability coach. Turn my business idea into a realistic 90-day launch plan divided into weekly goals. Include market research tasks, product development milestones, an MVP plan, pricing tests, audience building actions, two marketing experiments, and metrics to track. End with a non-negotiable list for me as the founder. Here is the idea: [insert idea].

Action steps after running this prompt:

  1. Input the weekly plan into your calendar so each task has an actual place to live. Real dates make it harder to ignore.
  2. Look for the first few actions that will give you momentum, whether that is talking to potential customers or putting up a simple landing page.
  3. Check in with the plan each week and make small adjustments based on what is moving you forward and what is not.

Momentum builds when you know exactly what to do next, not when you are still thinking about where to start.

4. Use ChatGPT To Craft The Pitch That Gets People On Board

Whether you are pitching investors, potential collaborators, early customers, or your own family, the success of your idea often comes down to how well you communicate it. Many pitches fail because they bury the most compelling part of the story.

ChatGPT can help refine your narrative into something punchy, simple, and memorable.

Prompt: Be my business pitch coach. Turn my idea into a 90-second pitch that is clear, compelling, and memorable. Include the problem I’m solving, why existing solutions fall short, my unique approach, early evidence or insights that validate the opportunity, and the call to action. Then write versions for investors, customers, and social media. My idea: [insert idea].

Action steps after running this prompt:

  1. Read each version of your pitch out loud. You will quickly hear which one feels the most natural to say.
  2. Share that version with a few people you trust and ask them what they remembered or what caught their attention. Their reactions will tell you what to adjust.
  3. Spend a little time with your opening line. Once that first sentence feels solid, the rest of the pitch usually comes together more easily.

Clarity builds confidence, and the higher your confidence, the better your chances of follow-through.

Why These ChatGPT Prompts Work For All Ages, All Stages, And All Ambitions

Shifting work patterns and the rise of side hustles have created a moment where people are more open than ever to building something of their own. These ChatGPT prompts do more than spark ideas. The prompts can help you identify gaps you might have missed and sort out what you need to do right now. Once you have that, taking the next step feels a lot less overwhelming.

Feature image credit: Getty

By Sarah Hernholm

Find Sarah Hernholm on LinkedIn.

Sourced from Forbes

By Cat Johnson

Supplement industry and coworking spaces thrive on branding, not just product, and success hinges on targeting and differentiating for specific markets.

  • The success of businesses, including supplement companies and coworking spaces, largely depends on their branding and positioning to stand out from competitors — even when their core products or services are similar or the same.
  • Companies must identify and understand their ideal customers to tailor their branding and marketing efforts effectively.
  • A strong, unique brand that resonates with the intended audience is key, as it is not the generic product but the relationship and the experience of the customer that builds loyalty and defines success.

I recently learned something that blew my mind.

It’s obvious that a lot of companies sell supplements. But there are a lot fewer supplement manufacturers than there are these companies that sell supplements. Which means—I learned—that many supplement companies all get their products from the same manufacturers.

So the success of these supplement companies comes down to marketing, branding, positioning and target market.

Which is kind of crazy, right?

But it’s an incredible example of how understanding who you are and who you serve is your biggest differentiator.

For example, one supplement company may target athletes, and their brand may evoke feelings of power, endurance, discipline; another may target women over 50 and focus their brand around staying active, living a quality life and keeping up with their grandkids; and a third may target college-age students and create a vibe of hangover recovery, mental sharpness and sleep support.

And they could all be selling the same products—although presented very differently.

And the same goes for coworking spaces.

You all have desks, fast Wi-Fi, meeting rooms and good coffee. But that’s just the supplement—that’s just the product—the thing that everyone has. It says nothing about who you’re for, how you help them and why you’re the right choice for a particular person.

There’s zero branding or positioning in the fact that you have meeting rooms and coffee. So does every coworking space in the world. Maybe you have a location advantage, but that’s only an advantage until another space moves in. Maybe you have a price advantage, but competing on price is a race to the bottom, which I don’t recommend.

Your brand is not your chairs, meeting rooms, Wi-Fi, coffee machine or even event programming. It includes all of these things, but every coworking space has these and the future is coming fast. There will be many times as many coworking spaces in the next few years as there are right now.

So, since you don’t want to sell generic supplements or a generic coworking space, get to work creating and strengthening your brand.

Who are you for? Who is a perfect fit for your space? Who will benefit the most from joining your community? Figure this out and then go find them.

Focus all your energies on attracting your best-fit members. You can’t serve everyone, and trying to do so will result in a diluted, vanilla brand that truly attracts or serves no one.

Imagine a supplement company trying to target athletes, women over 50 and college students all at the same time.

It doesn’t work with supplements, and it doesn’t work with coworking.

By Cat Johnson

Cat Johnson is an industry-leading brand community coach for coworking space operators around the world. She runs Coworking Convos and The Lab marketing club for indie coworking spaces. She writes about coworking, content and community in her weekly emails and blog posts at catjohnson.co

Sourced from allwork

By Lucinda Southern Lucinda Southern,

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here.

Commercial-real estate company Squarefoot has been making tentative steps, like others, to return to its New York office space over the last few months.

But office space has become a commodity, and Squarefoot — with 60-staff — is one of a number that has built an algorithm to help allocate which of its 27 staff gets priority.

In the early months of lockdown, Squarefoot’s staff developed a system to allocate that resource. First, it identified four categories of office-based amenities — software only available in the office or connected whiteboards — then, on a one-to-five scale, staff rated how important these amenities were to carry out their ‘mission.’ On certain days, Squarefoot’s brokers, who show prospective customers around new office spaces, have a greater need to be in the office than product designers, for instance. Each employer has a possible 30 hours a week that can be allocated.

“The beauty of it is that it’s impersonal, everyone accepts the judgment of the computer, there’s no tendency to argue,” said Squarefoot president Michael Colacino. Squarefoot plans to sell the product to other organizations once it’s been road-tested, so far there hasn’t been enough demand to return. As employers are starting to find, while most staff over the last six months have been more closely connected to their immediate team members, relationships between the rest of the organization have frayed.

Bots beat people for mental health support

Other companies have drastically accelerated their digital tech capabilities since the pandemic forced millions of workers to communicate online. In a global study of 1,2000 staffers by Oracle and Workplace Intelligence, 66% strongly agree that coronavirus has accelerated their companies’ willingness to invest in artificial intelligence tools. Elsewhere, the use of employee communication software has grown as more organizations migrate to remote and virtual workflows: Platform Workvivo has grown 200% since March, catering to the growing number of employers managing remote teams.

But tech tools’ lack of judgment noted by Squarefoot’s Colacino has wider ramifications and benefits. The same study by Oracle and Workplace Intelligence found that 82% of people believe robots can support their mental health better than humans, and 68% of people would prefer to talk to a robot over their manager about stress and anxiety at work.

During the last six months of layered crises, social anxiety and mounting emotional burdens, peoples’ expectations of how companies protect staff is growing. Employees’ mental health has risen to the top of the list of priorities over the last couple of months — 51% noted their company has added mental health support —yet 76% feel like their company should be doing more, according to the same study. Technology is stepping up to fill those roles.

The corporate wellness market is estimated to be worth $97.4 billion by 2027, according to a February 2020 report by Grand View Research (before coronavirus). The number of available third-party corporate wellness tech vendors is rapidly expanding, according to managing partner of Workplace Intelligence Dan Schawbel, and his experience of attending HR trade shows.

“Mental health is the biggest topic of our time, and it has worsened and heightened because of Covid,” said Schawbel. “There will always be new tech and they will always be humans in the workplace, [we need to understand] what their roles are and how will they get along and support each other. From a mental health standpoint, robots are better than humans at providing a judgment-free zone, unbiased to share problems with and answer health questions 24/7. While humans are better are relating to coworkers and feelings of empathy.”

Companies like Adobe, Unilver and Starbucks are investing in well-being seminars, classes and automated bot systems to meet staff mental health requirements. While human therapists will always be needed, tech can supplement therapy because it is so scalable and accessible.

HR, meet tech

With more tech in our professional lives, in a well-being capacity or otherwise, it means that champions are changing.

“We are seeing more and more CIOs and CTOs take the helm in shaping employee culture and engagement through the corporate technology stack, their roles have changed from being a tech enabler to how people experience these platforms,” said Workvivo co-founder, Joe Lennon, adding that this was a trend that started before coronavirus, and, as is often the case, is being led by the large U.S. tech organizations.

“Creating culture digitally is difficult,” Lennon notes. “The problem is the tech is focused on operation needs rather than human needs or the needs of the company.” Companies are increasingly realizing they need to keep engaging staff who are working remote — without overburdening them — otherwise it leads to a lack of motivation and staff churn.

For millions, how we work has been hugely disrupted, forcing employee communication tech to evolve, bringing with it new demands, new skills and new roles.

“Most administrative HR roles will be automated in the next few years,” said Schawbel. “Covid is the gas to light a fire to all the workplace trends that were on the agenda, but not high up.”

Instead, the role of HR will expand beyond staff as numbers and workers, but encompassing their whole life, personality types, at-home situation and personal considerations. That combination of tech and people will be a compelling blend.

“It’s time to move beyond the ‘human resources’ title to something closer to some of the newer titles currently emerging such as people operations, employee experience, employee success or chief experience officer,” said Lennon. “This alone will send a strong message to the workforce.”

By Lucinda Southern Lucinda Southern

Sourced from DIGIDAY