The AI video tool behind the most viral social trends right now

Talking babies, but! Make it a podcast.

That’s the latest AI trend taking over social media as we speak.

Thanks to Pippit, a free AI-powered video generator built by CapCut, anyone can transform images into videos.

Imma be honest with you: talking babies on a podcast wasn’t on my AI bingo card, but I’ll allow it on account of it being so adorable. 😄

In today’s article, we’ll explore how Pippit is transforming the digital marketing landscape, highlight the key features that make it a powerful tool for businesses, and explain why it’s an opportunity to simplify and scale your marketing and content efforts in 2025.

If you’re new to my work, my name is Lester, but feel free to call me Les. I’m a founder with a successful exit, currently the executive chairman of a group of ecom brands, and an award-winning performance marketer.

My team has adopted AI to develop internal tools that enable us to stay ahead in a highly competitive space, providing me with real insight into how AI is transforming digital marketing and the opportunities that come with it.

If you’re finding it hard to stay ahead with AI and want insights and opportunities in this crowded space, consider signing up for my free newsletter, No Fluff Just Facts. I share what’s working, what to watch for, and the AI innovations that are worth your time.

But enough about me. I have to tell you why Pippit is more than just a tool for making funny videos and why it could be the missing piece to taking your career or business to the next level. 🤩

What is Pippit?

Pippit AI is a smart, creative agent owned by CapCut (a ByteDance product), and it could be a game-changer for those who need to create content but don’t have the time.

Pippit lets you upload a photo of yourself and add product details to create hundreds of videos of you talking about any product using avatars or animated characters, all by clicking a few buttons. The best part is that you can start for free.

You can also use the poster layout feature, where you upload any poster, and Pippit will vectorize everything, allowing you to easily move, resize, or edit each element to fit your brand.

They also have a bunch of features like image upscalers and background removers to make your visuals look even sharper.

Here are a few other features I rock with:

• Drop in a product link or a few lines of text, and boom; you’ve got a full video without ever touching an editing tool.
• Use AI to write scripts and sync them with digital avatars to create professional videos, all without needing to film yourself or hire on-camera talent.
• It supports multiple languages and auto-generated captions, making your content accessible to a global audience.
• It offers a wide range of trendy elements, including transitions, animations, captions, and AI voice filters, so you can give your content a unique touch, regardless of your product or service.
• Pippit includes a built-in media library with royalty-free visuals, music, and sound effects, so you can easily enhance your videos without using additional software or services.

Pippit makes high-quality video creation effortless so that you can focus on growth without the usual barriers, bottlenecks, or burnout associated with content creation.

That said, here are a few things that grind my gears:

The processing speed can be a little slow when working on complex projects. I’m also not a fan of the lack of control over camera angles or motion details.

While the one-click, templated nature is convenient, once you really get into the weeds, it feels like a limitation.

The AI also struggles with realistic human movement and facial expressions, which can make things look weird or unnatural. Honestly, sometimes the content just lacks the creativity and emotional connection you’d get from something made by a real person.

However, these issues are pretty common among most AI video tools.

Pippit use cases

Ultimately, tools like Pippit are designed to help you create better content, and despite its limitations, Pippit can be a valuable tool in your workflow.

Here are a few ways you can use Pippit:

• Creating product demo videos
• Making explainer videos for complex services or apps
• Generating social media content
• Producing branded video ads for marketing campaigns
• Crafting onboarding or training videos for employees or customers
• Making personalized video messages for customer engagement
• Repurposing blog posts or articles into engaging video summaries
• Designing animated video podcasts or audio-visual articles
• Creating educational content or online course modules
• Developing quick event promos or announcements for launches and sales

These are all valid ways to use Pippit, but the truth is AI only works if you know what you’re doing, and half the battle is picking the right product or vertical.

For example, no matter what you do, you can’t make 8-tracks sell in this market, no matter how clever your ad copy is or what AI tool you use.

Outside of that, you need to follow the fundamentals of creating content:

• Hook – Grab attention and make the user stop scrolling. Example: “Nothing’s worse than this when leaving the house.”
• Story – Tell a story, aka set the stage. Don’t just say, “The problem is I can’t find my keys.” Go deeper. Example: “You’re late for work, and your boss is going to kill you…”
• Close – Make your offer. This is when you let your prospect know you have the solution to their problem. Example: “With the Never Lose Your Keys Again 5000, you’ll never be late for work again.”

Why is this so effective? You’re painting the picture of what it feels like to be in that moment, and your prospects will relate.

Lastly, don’t get cheeky when creating content. Keep it simple. Use simple words and simple concepts.

My two cents

I’ll leave you with this…

Tools like Pippit are the sizzle, not the steak. These tools should enhance your work, not replace it.

A popular misconception is that you just “make” good content. That couldn’t be further from the truth. Good content is assembled, and how you put it together is what creates a connection with your audience.

That connection comes from understanding your customers and the problem you’re solving. Sure, AI tools can help, but you still need to put in the effort to understand your customers.

Think, “Do it with me, not do it for me.”

Hope this helps. I’m rooting for you.

P.S. If you want more easy and helpful AI tips and tricks, sign up for my free newsletter, No Fluff Just Facts.