By Drew Hendricks.
In order to grow your small business, it’s important to attract new clients while also nurturing your existing customer base.
A well-planned, carefully-executed marketing strategy can be one of the best ways to get the word out about your brand, but without an expert to guide you, that can be a big challenge, especially if you’re just starting out.
Since many small businesses don’t have access to a full-time marketing consultant, it’s important that they have access to the right suite of tools to help them plan and deploy a winning marketing strategy. Here are a few of the best marketing solutions you can use to grow your business in 2017.
Before you get started, it’s important to have a scalable Customer Relationship Management (CRM) system in place. As the best-known platform in this market segment, Salesforce is an ideal option for any business hoping to access a multi-featured solution. In addition to numerous modules for sales, marketing, and contact management, Salesforce integrates with many of the other tools businesses use today. This means that as your business adds new applications to help manage operations, you’ll be able to utilize the information you’ve collected within Salesforce.
It can sometimes feel as though you’re taking shots in the dark with your marketing efforts. Optify can provide the feedback you need with each of your online efforts. Your website will be benchmarked against others in your industry, with feedback helping you determine areas where you can improve. Advanced analytics will give you all the information you need about those who visit your website, including the sites referring those visitors and what actions they take once they arrive at your site. This information could be just what you need as you start a new marketing campaign.
Email is usually an integral part of reaching out to new and existing customers. MailChimp is one of the best ways to manage your email marketing campaigns. You can choose from a wide variety of professionally-designed templates to make your messages more attractive. You’ll also enjoy tools that help you monitor results, conduct A/B testing, and automate follow-up emails.
HubSpot is designed to support businesses in their marketing efforts, consolidating their various activities into one central dashboard. One of the best features of HubSpot, however, is its training resources. Professionals can take courses and even get certified in various marketing skills through the site. The end result will be that you’ll be able to craft a marketing strategy like you’re a pro.
Often the best way to get the word out about what you’re doing is through your own network. Referral Rock integrates with a business’s existing systems to build a referral network that gets results. Using this tool, you can create and manage referral programs and monitor results. You can automate workflows so that follow-up emails are sent based on the action customers took on previous emails.
If you run an ecommerce business, SalesAutopilot has a marketing automation solution designed especially for your needs. Through this tool, you can run surveys and polls, send market-segmented email messages, and measure results. You can also manage your product inventory and create order forms.
Boosting your social media audience can help amplify each message you create and send. Followerwonk is a tool from Moz that helps you identify followers who are most likely to be interested in the type of content you offer. You can also research your existing followers to learn more about their interests and goals to better identify the type of content you should be sharing. This has the added benefit of giving you insight you can use when searching for new followers.
Staying active on social media takes time, and time is one commodity many entrepreneurs lack. Hootsuite can help you monitor posts across various social media accounts. You can schedule posts to go live on multiple platforms at once, giving you the convenience of writing all of your social media messages at a time that works best for your schedule. You can also schedule posts to go live at a time when your followers are most likely to see them, rather than when you happen to be online.
Businesses can spend hours looking for the right contacts for their email campaigns and marketing efforts. LeadGenius uses publicly-available information to build robust contact databases, giving teams the names of people who are likely to be interested. This makes each effort more effective, helping teams avoid wasting time. You’ll also be able to measure results to continue to hone your marketing campaigns.
With the right software in place, professionals can ensure every marketing effort gets results. It can be difficult to find the perfect solution with the many tools available, but careful research can help a leader find the right software.