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Wondering whether your YouTube shorts, remixes, or videos are working for you? Having trouble finding the YouTube analytics you need?
In this article, you’ll learn how to analyse all types of YouTube content.
YouTube Studio Analytics: What’s New for 2022?
In May 2022, YouTube announced a series of new analytics features and a complete redesign of the platform’s channel-level analytics. These new Youtube metrics features began rolling out in the first half of 2022. As of September 2022, all channels should have access to them in YouTube Studio.
According to YouTube’s Creator Insider channel, the changes largely came about because of the growing popularity of Shorts with YouTube viewers. With the redesigned YouTube Studio analytics, creators can more easily differentiate shorts from other channel content and glean more useful insights.
Although YouTube Studio has released several new features and redesigned existing options, the platform hasn’t removed any analytics. That means you can still find all of the data you’re accustomed to reviewing in YouTube Studio, as long as you know where to look for it in your YouTube account.
#1: Channel-Level Content Analytics
You can find the biggest update to YouTube Studio analytics at the channel level. In the past, when you opened YouTube Studio and selected Analytics from the left-hand menu, you would have seen Reach and Engagement tabs to the right of the Overview tab.
The Reach and Engagement tabs no longer appear in YouTube Studio’s channel-level analytics. In their place, the Content tab is your destination for all reach and engagement metrics related to the content you’ve published.
YouTube Studio automatically customizes the Content tab for your channel analytics based on the type of content you publish. If you stick to long-form content, for example, you’ll only see the Videos chip at the top of the tab. But if you publish shorts, livestreams, or community posts, relevant chips will appear in your account. Let’s take a look at the available metrics.
All-Content Metrics
Select the All chip on the Content tab to see an overview of all your channel’s content and compare results from different types of content. To find out which type of content is getting the most traction, take a look at the Views panel.
Here, you can see a tally of all the views your channel has generated, broken down by content type. Between the bar graph and the percentage breakdown, you can easily pinpoint the most popular type of content for your channel.
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