Four years after opening its doors in London, creative brand-experience agency Valentine has announced the launch of its St Stephen’s Green, Dublin office. Building on the agency’s success in the UK, where it has delivered major campaigns for brands including the Asahi Women’s Rugby World Cup, the move signals Valentine’s commitment to the Irish market, where local insight is essential to engaging audiences in one of Europe’s most dynamic and distinctive on-trade sectors.
Founded to cut through unnecessary big-agency process, Valentine delivers bold, brilliant work that creates chemistry between people and brands. With the launch of Valentine Ireland, the agency is set to bring this chemistry-driven approach to Irish brands, led by newly appointed Head of Live, Ireland, Iain O’Connor.
Sam Elliott, Co-Founder of Valentine, commented:
“Launching in Dublin is a really exciting step for Valentine. From day one, our ambition has been to create bold, brilliant work that cuts through the noise and connects people and brands in meaningful ways. With Iain leading the charge in Ireland, we’re bringing that same energy to a market that thrives on live experiences and cultural connection. We’re already seeing momentum here, and this expansion means we can be closer to our clients and the audiences they want to reach.”
Iain O’Connor, Head of Live, Ireland, added:
“Ireland’s on-trade and night-time economy is unique; you can’t apply London’s rules to Dublin. To succeed here, you need local knowledge, cultural understanding, and the ability to create experiences that really resonate with people. That’s why I’m so excited to be leading Valentine Ireland. We’re here on the ground, working alongside brands to build the kind of chemistry that sparks trial, advocacy and long-term loyalty.”
With Dublin as its base, Valentine Ireland will focus on live brand experience, activation, and integrated campaigns, helping clients stand out in competitive and fast-moving categories such as drinks, hospitality, and lifestyle.
About Valentine
Founded in London in 2021, Valentine is an independent creative agency, creating emotional connections between people and brands that shift behaviour and drive long-term loyalty. Its work spans brand experience, live events, and integrated digital campaigns, with clients including Asahi, JTI, SailGP, Honda, Black Lane and Campari.
Press contact:
Sarah Harrison, Client Partner, Valentine
+44 (0)7799 627471
[email protected]
www.valentineireland.com
