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Google, for much of the last year, has been detailing how it plans to roll out changes to its search algorithm in 2021, through something called a “page experience update.” The company made some announcements Monday about how the changes will work, and when to expect them.
“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021,” Google announced Monday on its developer blog. “However, page experience won’t play its full role as part of those systems until the end of August. You can think of it as if you’re adding a flavouring to a food you’re preparing. Rather than add the flavour all at once into the mix, we’ll be slowly adding it all over this time period.”
Google went on to say that publishers should not expect “drastic changes.”
As Google has been stating since last year, the changes will consider “page experience signals,” based on the three Core Web Vitals metrics. Earlier indications had stated that the change would begin taking place in May.
Also, the new Top Stories carousel for Google Search will no longer require use of the AMP format.
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Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.
