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By Tim Stoddart

There were a lot of changes in content marketing over the past year, and the companies winning the content game aren’t just using the basic best practices that were commonplace a few years ago.

Today, the best content marketing strategy leverages a combination of multiple marketing channels and produces a high volume of quality content.

Many of the best content marketers now leverage AI to scale their content while making it more personal than ever before by incorporating elements of personal branding and user generated content into their content strategy.

It’s also important to remember that you can’t build a brand around a single content marketing campaign or viral video. So below, we’ll show you not only some of the best content marketing examples from the past year, but also break down the content strategy behind each of these highly successful brands.

Let’s jump into it.

By Tim Stoddart

Tim Stoddart is CEO of Copyblogger. In 2011, Tim founded Stodzy Internet Marketing. He currently lives in Nashville with his wife, his son, and their pitbull named Alice. Follow Tim on Twitter.

Sourced from copyblogger

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