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Instead of focusing on single leads, more and more B2B companies are increasing their ROI by focusing on accounts.
Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to decide whether or not to make a purchase, based on self-guided research and selection.
Account-Based Marketing (ABM) is gaining traction as the viable complement to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business.
In this e-book, EverString takes you through:
- The foundation of Account-Based Marketing.
- Why ABM has become so popular.
- How to select your target accounts.
- How to build a data-backed ABM strategy.
Visit Digital Marketing Depot to download “The Demand Generation Marketer’s Guide To Account-Based Marketing Success.”
Sourced from Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
