LinkedIn is adding some new tools for brands to help boost their organic promotion efforts on the platform, while also facilitating more connection with colleagues within the LinkedIn experience.
As you can see in the video, the first addition is a new ‘My Company’ tab on LinkedIn company pages, which will include ‘Recommend’ and ‘Content Suggestions’ listings, enabling businesses to facilitate direct sharing of relevant posts, and increase internal engagement with such among employees.
As explained by LinkedIn:
“Page admins can now curate organic content through a new “Recommend” tool and suggest trending articles for employees to reshare through “Content Suggestions”. We’ve also added a new Analytics feature that allows you to measure the reach and impact of your employee advocacy program.”
These tools were originally a part of LinkedIn’s Elevate employee advocacy program, which LinkedIn has been gradually expanding into its other offerings. In 2019, LinkedIn integrated Elevate functionality into Sales Navigator, enabling Sales Navigator users to get alerts from Elevate within their Navigator dashboard, then last January, LinkedIn announced its plans to bring more of Elevate’s employee advocacy platform into its regular company pages experience.
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