By Vlad Calus Want to create a stronger presence for your company on LinkedIn? Wondering how others are using company pages to support their business goals? In this article, you’ll discover how 10 prominent businesses are making the most of LinkedIn and 4 key components of an engaged LinkedIn company page. #1: Recruit Talent Tesla is…

By Triniti Burton 80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. Being recognizes as a thought leader or influencer through mastery of LinkedIn B2B marketing can deepen engagement with high-value audiences and provide significant visibility for your company and brand. Of the network’s 500 million members, 61…

Sourced from Success Building and maintaining a standout LinkedIn profile isn’t optional. It’s not even highly recommended. It’s mandatory—if you want to stand out. Because 95 percent of recruiters use LinkedIn to actively search for and contact potential employees. “If you don’t have a presence on LinkedIn, you stand a strong chance of being overlooked,”…

By Gwen Moran Here’s where to start if you want to build your following and raise your status on the business social media platform. Jim Keenan says he’s probably on LinkedIn more than he should be—at least a few times a day. But if the measure of where professionals should spend their time is looking…

By Holly Thatcher In 2018, every business knows that having a strong social media presence is no longer optional. It’s the most powerful tool available to develop relationships with consumers and to build brands. But the world of social media never stands still. It’s not just a competition for likes and followers anymore – today,…

By  William Arruda , If you’re ready to rocket your career success, LinkedIn is the ultimate fuel. And you can accelerate the results even more by making it the engine behind all of your professional social media activity. Here’s how you can maximize your visibility and your value by placing LinkedIn at the center of…

By Alfred Lua  We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And…

By Sarah Landrum LinkedIn is probably the single best website for professionals who want to promote their personal brands, network with others and practice some online karma by saying good things about their peers. It’s the “adult table” among social media channels. However, as with anything else online, there are tried-and-true practices you should follow…

By Drew Cohen  Launched in 2003, LinkedIn has certainly positioned itself as the number-one professional networking site. In fact, with LinkedIn now owned by Microsoft, LinkedIn released data in April claiming 500 million users. With these giant numbers, it’s no surprise that most businesspeople find themselves on LinkedIn. But how can you stand out from the…