In News

The Ultimate Guide to Selling Your Blog for Profit

March 29, 2023 No Comments

There’s a lot of money to be made in the blogging world; whether you’re a small blogger who makes money selling digital products or the owner of a high-trafficked blog that earns through affiliate programs and ads, there is something for everyone.

But as a blog owner, have you ever considered selling your blog?

Selling your blog can be a great way to earn a significant amount of money, especially if it is properly monetized. You can use the money to invest in another business or just give yourself a new start.

This article is here to provide you with all the information you need about selling your blog and how you can get the best price.

How much can you sell your blog for?

Identifying your blog’s worth is the first step in selling it. While there are no standard formulas for calculating a blog’s value, some basic guidelines can help you determine how much your site is worth.

The most basic measure of a blog’s value is its traffic. The more visitors your blog gets, the more valuable it is.

For example, suppose you have a blog that gets 500 visitors per day and another that gets 2,000 visitors per day. In that case, the latter is obviously worth more money than the former, even though both blogs may have similar designs and content quality.

Another way to determine this is by looking at how much money you make with your blog. If you’re making $1,000 per month, then it might be worth $12,000 or more. However, If you’re only making $50 per month (after years of working hard on your blog), then maybe it isn’t worth much.

Once you’ve figured out these two, it will be easier to understand the value of your blog. Of course, keep in mind there are other things to look at too, such as DR, domain age, niche, and audience.

Why should you sell your blog?

Selling your blog is a big step, and hanging on to it for as long as possible can be tempting. But there are some good reasons why you might want to sell your blog.

Here are a few reasons why:

1. You can earn money from an asset that’s currently not producing any income. Even if your site doesn’t generate much traffic now, it may still be worth something because of its potential value in the future.

2. You can achieve financial freedom sooner than expected by investing money in another business.

3. Selling a blog can take away the daily grind of running a website and let you focus on other things in life.

4. If you’re in a time crunch, selling your blog can help you get out of debt or fund an emergency expense.

If any of these apply to you, it’s best to sell your blog while it has some value in the online market.

Where to buy and sell blogs

The market for buying and selling blogs is large, with hundreds of websites offering their services. However, not all of them are worth using. Here are four great options for selling your blog:

Flippa

Flippa is one of the most popular sites for buying and selling websites. The platform has sold thousands of websites across all industries and provides a safe, secure, and easy way to buy or sell websites.

EmpireFlippers

Empire Flippers is another popular marketplace for buying and selling websites with various payment options, including PayPal and Escrow.io. The site also has an advanced search function that lets buyers find what they want based on their budget and other criteria, including niche, traffic, revenue, and more.

Go Daddy Domain Auction

GoDaddy domain auction is a self-service, online auction platform where you can list your domain names for sale. You can list your domains in a variety of categories, including “Buy Now,” “Make an Offer,” and “Auction.” It’s worth noting that GoDaddy charges sellers a small membership fee for using its selling service.

Motion Invest

Motion Invest is an online marketplace for buying and selling websites. It allows sellers to list their sites for sale and buyers to search for sites that meet their needs. The platform offers a 0% listing fee, so if you want to sell a blog and stay on budget, Motion Invest is a good option.

The process of selling your blog

There is a lot of pressure involved in selling your blog. You’ve probably spent years building it, and now you need to find a buyer. Follow these steps, and you’ll be able to sell your blog for a good price.

Step 1: Make sure your blog is ready for sale

The first step to selling your website is to ensure it’s ready for sale. This means getting rid of personal information and ensuring the design is clean, professional, and easy to use. Also, check that your site has no broken links or other technical flaws that might turn off buyers.

Step 2: Determine the value of your blog

Before you start looking for buyers, determine whether your blog is worth selling in the first place. This means you’ll need to make sure that it’s generating enough revenue for its age, has a good number of visitors per month, and has a solid reputation in the niche.

Step 3: Decide how you want to sell it

There are several options for selling a blog, including selling directly to another blogger or using a third-party website such as Flippa or Empire Flippers that specializes in this type of transaction. Each option has pros and cons, so think carefully before deciding.

Step 4: Set a price range

Selling a blog is like selling any other business. You should set a price range to see what kind of offers you get, but also make sure your blog is worth what you are asking. When setting a price range, consider how much time you’ve spent building the site and what it would cost to build an equivalent website from scratch today.

Step 5: Make it easy for buyers

Put together a detailed guide on how to buy the blog and what the buyer needs to know before buying it. This will help eliminate any confusion from buyers interested in purchasing your site and help them make an informed decision about whether or not they should go ahead and purchase.

Step 6: Know your buyer

Many bloggers who want to sell their blogs don’t realize buyers look for more than just traffic numbers and social media followers when they buy a blog. A large audience doesn’t mean anything if the traffic can’t be converted into sales or leads, so make sure that you have a plan in place to convert visitors into subscribers before listing your site online

Step 7: Close the deal

Once you’ve found someone who wants to buy your site, it’s time to start thinking about closing the deal. This is where things get complicated. There are all sorts of documents that need to be signed and hoops to jump through for everything to go smoothly on both sides.

What to do when you receive an offer

Before committing to anything, take your time and understand what’s being offered and what happens next.
If your buyer has already sent over a purchase agreement, read it carefully and make sure everything is spelled out clearly.
Ensure you’re familiar with any contingencies in the seller’s contract (i.e., conditions that must be met before closing takes place).
Set up an escrow account for payment. An escrow service holds on to your money until all of the terms have been met by both parties involved in the transaction.
After you’ve agreed on a price for your blog, you and your buyer will sign some documents that finalize the sale. These include a contract between both parties and a deed transferring ownership of the blog from one person/entity (you) to another (your buyer).
Once all of these papers have been signed and ownership has been transferred. It’s finally time for the buyer to approve the domain on escrow and send the payment to your bank account.

How to create a blog and sell it from scratch

Don’t have a blog to sell yet? Here’s what to do if you’re starting from zero.

Target the most profitable niche

The first step to building a blog is choosing a niche. To find a profitable niche, start by looking at other popular blogs that are already established in your desired field. What kinds of topics do they cover? What kinds of problems do they solve for their readers? How could you create something similar but different enough to be unique and valuable?

Once you have an idea of what niche you want to target, try searching Google Trends to see how popular the topic is with people online right now. The more searches related to a given topic, the more potential there is for making money from it.

Write high-quality content

The most important aspect of any blog is the content. Without it, your blog will not be as successful as you want it to be. This doesn’t mean you need to be a professional writer, but it does mean you need to write articles that are interesting, informative, and useful.

In order for people to want to click on your links, they need to trust you first. That’s why you need to create an image of yourself as an expert in your niche. You can do this by consistently publishing high-quality content that demonstrates your expertise and helps readers solve their problems.

Also, you need to pay close attention to grammar and spelling; only then can you expect your readers to take you seriously.

Get traffic

To attract organic traffic, you need to make sure that people can easily find your blog when they search Google or other search engines. This means having a good title tag, meta description, and content that is relevant to your target keywords.

Also, you can use social media like Facebook and Twitter. These sites allow you to post links directly from your blog so that people can see what you’re writing about in real-time.

Try using Google Analytics to track how many people visit your site daily, weekly, or monthly. This will give you an idea of your post’s popularity and help you determine what type of content works best for attracting new readers.

Monetize your blog

When it comes to monetizing your blog, there are many different ways you can do it. The most common way is through affiliate marketing, which means you promote other people’s products and earn a commission when someone buys something through your link.

Other options include Google ads, courses, e-books, and selling products. The best way is to combine different monetization strategies.

Consider buying and selling other blogs for profit

Another great way you can earn money with blogs is through blog flipping. But what exactly is blog flipping? Blog flipping is the process of buying a blog with existing content and then shaping it into something more profitable.

The idea behind blog flipping is to purchase a blog that has an established readership and turn it into a money-making asset. You can find blogs that have been neglected by their previous owners, which means they may be available at a relatively low cost.

Once you’ve purchased the site, you’ll need to fix any technical issues (such as broken links), update outdated content, add new content and then promote it through social media channels and search engines.

If you’re able to transform the site into something that generates income from ads or affiliate marketing commissions, then it will be worth more than what you paid for it.

The best part about blog flipping is that you don’t need any prior experience; all you need is an entrepreneurial mindset, some cash in your bank account, and some basic web knowledge.

Wrapping it up

It’s important to remember that selling your blog can be a rewarding experience but also a lot of work. You need to know what you want out of the sale and go about getting it accordingly.

You’ll need to do some research to find the right buyer and then prove to them that your blog is worth buying. But once you’ve gone through all the effort, selling your blog can be highly profitable.

By Shama Shafiq

Author and the founder of Blogituplife, Shama Shafiq, writes about blogging and marketing on her blog. Her goal with her blog is to help beginner bloggers who need step-by-step guidance.

Sourced from JeffBullas.com

In News

Beware The Back-To-The-Office Backfire

March 29, 2023 No Comments

By Deborah Lovich

Do all the CEOs who have been ordering their employees to return to their offices really think it will benefit their organizations? In what way? Will it create a talent advantage for them by increasing worker satisfaction and reducing attrition? How about productivity; do they expect that to improve? Or is the real motivation more personal? Are they really nervous about their ability to lead, inspire, motivate, and coach across distributed teams?

Some leaders probably have issued blanket office-return mandates simply because they can, or think they can—especially in the tech community, where RIFs have been cascading for months now. [For younger readers who have never lived through tough times, RIF is an acronym for a large layoff, or a “reduction in force.”]

However, the back-to-the-office lemmings are reading things wrong and their push will backfire. We’re already seeing this, with employees at some companies pushing back. More are likely to follow. Here’s why:

Talent shortages persist. Despite the Big Tech layoffs, which already have surpassed 100,000 according to news reports, many U.S. companies remain seriously understaffed. And there’s little relief in sight, Bureau of Labor Statistics data suggest, with only half as many people looking for work as the number of job openings across the economy. In short: workers still appear to have the upper hand. Their retention should be among every CEO’s top priorities.

Dictated flexibility is not true flexibility. As DJ Casto, Executive Vice President and Chief Human Resources Officer of Synchrony Financial, told CNBC last fall: “flexibility and choice are the new currency” of the American workplace. What employees mean when they say they want flexibility is that they want agency, trust and accountability. When employers dictate which days employees have to be in the office and which days they can work from home, they are stripping employees of self-determination and telling them that they don’t trust them to deliver.

Teams should decide. Work models should differ among units, departments and teams. Tech teams may be better off with one sprint done together in person and the next one done together online. Finance teams may only need to be together for a few weeks per quarter when the books are closing. Marketing teams may require weekly creative face time for brainstorming, conversation, testing. The appropriate unit for deciding work rhythms and routines is the team, not the boss or the individual. Mandating the same schedule for everyone likely will trigger resentment from employees forced to schlep into the office just to do Zoom calls all day from their desks.

One size will not fit all. The back-to-the-office push, in many cases, stems from a CEO’s personal desire to go back to 2019, before the pandemic. This ignores the fact that 2019 wasn’t as great for everyone as you might think.

The past few tumultuous years have shown many leaders that the reality of the day-to-day lives and needs of their employees is vastly different than their own. If they’ve been paying attention, they should now appreciate the fact that remote-native new hires, stressed-out dual-career parents, single workers living in shoe-box-sized apartments, introverts who never liked office socializing and extroverts who really suffered during the Covid-induced isolation all need different settings to perform at their best. To address this, leaders need to empower their teams to align on whatever working arrangement is most likely to improve teamwork, maximize productivity and results, and meet team members individual needs. And then, of course, hold them accountable for delivering. The entire organization will benefit.

Making hybrid-work work effectively takes both effort and investment. Think about it: You’re rewiring your organization at one of the most basic levels—how people work.

This requires empathy and understanding, equipping teams with norm-setting guidance, and providing managers with the new capabilities, tools, and technology they need to manage, inspire, coach and build connections across distributed teams (which, by the way, most leaders of global organizations needed even before Covid-19).

We found out during the worst of the Covid-19 crisis that some people were naturally good at managing distributed teams. They were the ones who called a team member after a Zoom meeting and said, “Hey, you were unusually quiet today, is everything okay?” They were the ones who sent a private note to a colleague thanking her for her suggestion and encouraging her to “keep the ideas coming.” And they were the ones who were attentive enough and cared enough to ask a team member how his son’s college applications are coming along. These managers delivered a clear message: We care. We’re invested in you. We value you. You are important to me.

Those who can work remotely continue to favour flex-work by large margins. Responsible decision-makers, therefore, need to think long and hard before they issue office-return ultimatums. Any decision to act unilaterally should be made the same way other important decisions are made: based on data, experience, intuition, and in consultation with others. Here is a short guide:

1. Identify the problem. What problem are you attempting to solve by mandating a return to the office? Productivity? Culture? Learning? Innovation? Are butts in seats the only way to achieve that? As with any business problem, think broadly about alternative solutions.

2. Analyse the data. Do you have objective—not opinion-driven—data that support the thesis that returning to pre-Covid ways of working is the best way to solve the problem?

3. Consider other options. Did you try other ways to improve things—such as revamping leadership training and investing in new communication and collaboration technology and tools—before deciding to change your flexible-work model?

4. Consider the consequences. Have you considered the likely consequences of rolling back your flex-work policy? For example, how will it affect recruitment, retention, absenteeism and morale? How will it affect your office space (and related) needs?

5. Co-create. Before you do anything, engage your people in building the future work model they will live with. Designing the future of work is not an undertaking for leadership and management alone. What works best for the boss isn’t necessarily what works best for the bossed.

So, before you order everyone back to the office, or even dictate the fixed days of the week when work will be hybrid, you need to engage the folks whose lives you’re impacting. Not only do they have a big stake in your decision, they also have great ideas.

Feature Image Credit: getty

By Deborah Lovich

I’m a Boston Consulting Group Managing Director & Senior Partner who leads the future of work program and a fellow with the company’s think tank, BCG Henderson Institute. Since joining BCG in 1994, I’ve learned that the most important (and challenging) lever for change is people. I work with companies across the global economy on leadership enablement and culture change; HR issues along the entire employee life-cycle; and digital upskilling to unlock new sources of speed, productivity, value delivery, engagement, and impact. I’ve applied my practice inside BCG to create and scale a program to improve BCG’s culture and work-life balance. Today, the program–known as PTO (predictability, teaming & open communication)–is a key factor in BCG’s consistent ranking as one of the top companies to work for.

Sourced from Forbes

In News

4 Ways To Improve Your Creative Thinking Skills In The Workplace

March 28, 2023 No Comments

By Anouare Abdou

Whether you’re a financial analyst or graphic designer, you need creative thinking skills at work.

“I am considered a ‘creative’ by trade: My undergraduate degree is in design, and I worked as an art director for many years. Today I run my own company and I have never had my creativity put to the test more often than when I am wearing my CEO hat,” says Valerie Jimenez, the founder and CEO of full-service branding and digital marketing agency Bold Entity. “I wish more professionals – especially those in leadership roles – understood that being creative in the workplace doesn’t mean finding the most off-the-wall ideas.”

What creative thinking skills are all about (and why they matter)

So, if creativity is not about coming up with the next Netflix, what is it all about? Jimenez says that it starts with welcoming change and exploring things with curiosity, vulnerability, and empathy to find innovative solutions to your business’ most pressing problems.

She shared an anecdote that perfectly illustrates the power of creative thinking skills in action. Her agency has a large number of clients in the construction/contractor sector. It doesn’t sound like the most creative field at first glance, right? But Jimenez and her team were tasked with a problem to solve: recruiting talent, a common pain point in the industry.

“It took some doing, but I convinced them that they needed to think like a consumer company when it came to attracting talent,” she shares. “I found that most construction companies have amazing cultures: they know how to have fun, they solve difficult challenges, the workers enjoy a large degree of autonomy, no two days are ever alike, and most employees are rarely confined to a desk. The co-workers formed such a strong bond that they often socialized after work.”

By creating employer brands and strong web presences that allowed construction companies to showcase their appealing cultures, Jimenez and her team helped their clients reach and attract young talent. Recruiting difficulties diminished.

“The trick here wasn’t building a visually appealing, informative website – most good media companies can do that – it was finding a creative way to apply traditional marketing techniques to solve a problem in a non-traditional forum.” Now that’s creativity at its finest.

How to improve your creative thinking skills at work

In order to think outside the box and pull off that sort of impressive and innovative problem-solving, you need to actively work on improving your creative thinking skills. Here’s how.

1. Create time and space for creativity

First, you need to create the time and space for creativity. “In my case, at least, great ideas don’t just pop into my head. I make sure to give myself chunks of time to just … think,” says Jimenez.

While scheduling creativity may sound counterintuitive, it’s a powerful practice. You send your brain the signal that now is the time to free-think. You remove distractions and set boundaries around your availability. And you allow your thoughts to roam, even if it means ruminating or not finding an immediate solution. It’s through that blocked-off time when you take a step back from daily deliverables that creative solutions start to emerge.

2. Avoid idea overload

Coming up with ideas is not always a problem. “Sometimes it’s having too many ideas that get us in trouble. Knowing which ones are feasible and which ones will make the most impact on the larger goals of the organization is key,” says Jimenez. “Bombarding your team with lots of great ideas can get everyone confused.”

Keep a notebook or living document to store all your ideas. Let them simmer. Don’t act on them right away. Then, on a quarterly basis, review them and how they align with your larger goals, recommends Jimenez: “Are any of your ideas worthy of exploring? Would any of these ideas help solve the problems you are focusing on?”

3. Go crazy with your team

That being said, you don’t want to stop brainstorming. Crazy brainstorms are good. “Riffing, spitballing, ideating: whatever you want to call it, let your team (and yourself) go crazy!” says Jimenez. “There’s really no such thing as a bad idea because even the worst can lead to a good one. If you – the leader – really walk this walk, your team will feel safe saying what’s on their mind and they are sure to offer up some gems, either for the task at hand or for the future.”

Take a page from her book by doing an exercise called the Worst Possible Idea, which involves coming up with the silliest, craziest ideas possible. “It is a lot of fun and very productive. I can assure you that most of the best commercials, advertising campaigns, and business ideas around the world have been created with this exercise,” adds Jimenez.

4. Prioritize and foster curiosity

Finally, always remember that curiosity precedes creativity. “Some of the most creative people I know would be hard-pressed to draw a stick figure. So what do they all have in common? They’re insatiably curious about the world around them,” she says.

Observe the world around you. Ask questions. Soak up information from various sources. Connect dots that are seemingly unrelated. Make unexpected comparisons that help you see things from a unique perspective. From that place, formulate new ideas. That’s the true meaning of creativity, after all.

By Anouare Abdou

Sourced from Hive

In News

How Self-Published Authors Can Successfully Promote Their Work Online

March 28, 2023 No Comments

By Courtney Jeffries

The rise of online platforms like social media, blogs and podcasts has changed the publishing industry. They have led to new avenues of marketing, cultivated collective spaces for those with purpose-driven interests and opened a discussion about what drives consumer engagement with authors, bookstores and literary events. Now is the time for self-publishers to take advantage of the tools that enable a successful launch and campaign without promotion from the traditional publishing industry.

In my experience working with independent publishers and mission-driven authors to plan and execute virtual events, a few best practices have emerged that apply to all genres and levels of publishing, but especially authors who are operating independently or without the backing of a publishing or marketing team. Here are four tips to help you successfully self-promote your work:

1. Establish your social media presence.

Many modern authors create an active social media presence for visibility and to engage with fans. In recent years, this has become a primary source for audiences to stay updated on news and connect with the person behind the art. Therefore, a cultivated social media network should not be underestimated for its marketing power amid a generation of consumers that look to thought leaders’ social media to sway their buying decisions and overall engagement where themes of social justice, self-improvement and other nonfiction categories are involved. This goes beyond advertisements and websites by providing timely personal tidbits of information that organically entice the audience, confirming the notion that access to talent is what fans are most interested in.

2. Contribute to the conversation.

In addition to establishing a social media presence, it’s also important for self-publishers to contribute to the larger conversation. Instagram, Twitter, Facebook and, more recently, TikTok have become essential tools in every self-promoter’s kit. Blogs and podcasts are other self-ownership platforms of social discussion that can be utilized in long-form promotion strategies. If the book has a meaningful subject matter to readers, sourcing platforms that allow for open discussion forums can be extremely beneficial as it invites fans to join and create meaningful conversations. This, in turn, helps to build buzz and broaden the author’s reach.

3. Consider virtual gatherings if in-person events are too costly.

If hiring an agency to conduct a book tour is outside of an author’s means, there are still options to create dynamic experiences for fans that accomplish promotional goals. A key element that self-publishers should look for includes platforms that will host fans virtually, with free sign-ups or a low cost to produce and host. This allows fans to maintain access to talent and ensures the entire fan base is included, while removing the limitations and expenses of in-person events.

4. Quantify your success.

Producing content that is relevant to your followers and including calls to action for talent access when it’s time to promote can take shape in a number of ways. This may be in the form of a rewards program, such as buying the book and/or leaving a review that results in an exclusive invitation to meet with the author. Another approach could be to highlight and track engagement levels that are most important. This might be minutes spent with fans, the number of fans engaged, promotion currency or time and money saved using virtual platforms versus a storefront. While this is likely to vary for each self-publisher, it is still important to record in order to measure the success of the campaign and to apply key learnings going forward.

To run a successful, self-promoted campaign, independent creators can leverage virtual tools for their own business objectives, but this is not just limited to publishing. The impact of social media has changed the way talent can achieve their goals throughout all industries. This independence can lead to greater revenue opportunities without having to rely on agencies, thus creating new avenues for self-publishers to monetize and explore.

Feature Image Credit: getty

By Courtney Jeffries

Courtney Jeffries is CEO of Virtual Tables, a virtual event solutions company designed to re-create in-venue live experiences. Read Courtney Jeffries’ full executive profile here.

Sourced from Forbes

In News

WhatsApp’s Upcoming Feature to Let Users Set Expiration Dates on Group Chats

March 28, 2023 No Comments

By April Fowell

WhatsApp will soon release a new feature called “Expiring Groups” to let users set an expiration date for group chats, according to Engadget.

Expiring Groups

The Expiring Groups feature will appear within the group chat’s settings. Options include day, week or custom date for the group chat to expire. Users can also cancel an expiration to keep the chat intact.

One thing to remember is that expiration dates set will only apply to the user who set it, not to the other people in the group chat. With that, the group chat will still continue to exists, just not with the user who placed an expiration date.

It seems that the messaging platform will not just delete a group chat without notifying users. According to the feature description, “You will be prompted to clean up groups on the expiration date.”

Still, this is helpful when you want to reduce clutter in your account. This can also help save more storage space on your device.

Other Features That Will Be Rolled Out

There are other features that the messaging platform plans to roll out soon. A feature discovered by WABetaInfo, it saw a recent beta version of the app for Android.

It states that the app will have the option to silence calls from unknown numbers. That said, it seems that the feature will acknowledge calls, keep them in the calls logs, and also let them pass through and show up in notifications.

What’s great about this is that users won’t be distracted or alerted by incoming calls. And if you happen to miss a call from someone you know, you can always find their number and just call or message them back.

The feature is not available yet and it seems that it’s still in development. There is also a chance that the feature won’t make it to a full release or the possibility that it could be released. For now, nobody knows yet if the WhatsApp feature will be released to the public.

WhatsApp is one of the most popular messaging platforms today. It has over 1.6 billion users and is growing rapidly. It is used for both personal and business communication, and it is available in over 180 countries and in multiple languages. It is also available on a variety of platforms, such as Android, iOS, Windows, and Mac.

Overall, WhatsApp is continuing to evolve and improve its services. It is a great platform for both personal and business communication, and users can expect to see more features and improvements in the future.

Feature Image Credit: MANJUNATH KIRAN/AFP via Getty Images

By April Fowell

Sourced from TechTimes

In News

TRUST. AAI Toolkit webinar

March 27, 2023 No Comments

Sourced from Association of Advertisers in Ireland,

We are delighted to have Kyla O’Kelly, Director of Javelin and her colleagues joining us on Tuesday April 4th, 9.00am for our next Toolkit webinar.

Date: April 4th
Time: 9am
Location: Online

With:

Kyla O’Kelly, Director, Javelin.

Yusuf Karimjee, Planning Director, Javelin.

Ian Nunoo, Digital Director, Javelin.

Zoe Bradley, Head of Marketing, Communications and Corporate Affairs, Toyota Ireland.

10 slides on the topic of agency/client TRUST. Why we believe it should be a core internal evaluation metric for our young marketing clients and their young agency peers and why it’s a great new additional metric for Agency performance related remuneration. In other words why we’re making TRUST an active core value in our Agency.

About Javelin

Strategists. Media Planners. Art Directors. Copywriters. Social Media Visionaries. UX, Interaction and Motion Designers. Planners, buyers, performance-based thinkers of every useful sort, very savvy administrators and several data sorcerors, a thriving and eclectic mix of art and commerce. We are an integrated, independent Irish Agency, filling a large, light-filled old shipping Warehouse in Smithfield. With 55 very talented people (and growing), we are proud to partner with many global and local clients including SSE Airtricity, Toyota Ireland, An Post, The Department of the Taoiseach, UCD, Kildare Village, Spry Finance, amongst others.

REGISTER NOW

Sourced from Association of Advertisers in Ireland,

In News

The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

March 27, 2023 No Comments

By Tiffany Lewis

The marketing industry is quickly evolving, and marketing jobs are in increasing demand.

For example, industry experts expect marketing manager jobs to grow twice as fast as the average employment rate over the next decade.

Meanwhile, they expect market research analyst roles to grow nearly four times as fast in the same period.

So what are the in-demand marketing jobs? What does it take to land one of them? And what skills do you need to excel?

Read on to discover this and more…

Are you ready?

Let’s dive in!

What are Marketing Jobs?

Marketers convey a brand’s identity, mission, offerings, and what makes it unique.

When a business develops a fantastic product or provides an excellent service, marketers help spread the word and convince people to try it.

Marketing has many variables, often requiring a versatile team. This team may include all or any combination of the following roles:

Writers and Editors
Designers and Artists
Strategists and Analysts
Specialists and Managers
Coordinators and Directors.

Also, marketing jobs may involve direct work in or collaboration with different company departments.

The Top 12 Marketing Jobs for 2023

The following list provides an overview of 12 high-demand marketing jobs, their qualifications, and links to more information.

1. Social Media Manager

National Salary Range: $44,091 to $54,661

A Social Media Manager governs all activity across various social media accounts. Responsibilities include:

Developing, executing, and monitoring influencer marketing strategies
Instituting procedures for engagement and learning social media user demographics and behaviour for social media marketing
Creating announcements, news, and promotions
Building an editorial calendar, managing post creation and publication, and ensuring a consistent brand voice across all channels
Reviewing social media statistics, social media marketing statistics, and creating reports
Overseeing customer support activity and engaging in social listening
Supervising community moderators
Collaborating with product, sales, and content marketing teams; influencer marketing and forming partnerships with affiliates

This job requires a bachelor’s in Marketing, Communications, or another related field.

It also requires 3-5 years of experience in social media, brand, or project management. Qualified applicants possess the following skills:

Communication
Organization
Creativity
Graphic design
Team collaboration
Interpersonal skills
Adobe proficiency
Basic Search Engine Optimization (SEO) knowledge
Comfort with major social media platforms and their analytics tools

Learn More About Social Media Manager Jobs

2. Marketing Strategist

National Salary Range: $64,440 to $86,261

Marketing Strategists create, implement, and enhance long-term strategies. If one compared a brand’s overall marketing efforts to an orchestra, the Marketing Strategist would be the conductor.

Responsibilities include:

Performing extensive industry research and data analysis
Identifying trends and producing accurate forecasts
Devising innovative ideas to build new strategies or improve existing ones
Ensuring that marketing strategies tie company goals to customer needs
Setting marketing goals and establishing timelines
Managing marketing budgets
Collaborating with teams in Marketing, Advertising, PR, and Sales
Evaluating campaign performance
Reviewing and addressing customer feedback

The Marketing Strategist role requires a bachelor’s in Marketing, Advertisement, Management, or another related field.

It also requires a minimum of two years of work experience and hiring managers look for a history of organizing successful campaigns. Qualified applicants possess the following skills:

Tech-savviness
Knowledge of SEO/SEM best practices and trends
Strategic planning
Time management
Communication
Presentation
Analytical skills
Research skills
Innovative thinking

Learn More About Marketing Strategist Jobs

3. Marketing Manager

National Salary Range: $99,935 to $130,753

Marketing Managers and Marketing Strategists have similar responsibilities. But while strategists focus on long-term plans and the big picture, managers develop short-term plans for daily digital and traditional marketing goals.

Research, analytics, and strategy are the meatier part of the role.

Responsibilities include:

Overseeing marketing campaign(s) for company or department
Lead research, analytics, and strategic activities
Implementing campaign goals
Collecting and analysing data to evaluate campaigns
Ensuring the company communicates correct messaging to attract and retain customers
Representing marketing team to all cross functional groups
Updating senior leadership on marketing activities and campaign results

Marketing Manager jobs usually require a bachelor’s degree and work experience in marketing, advertising, sales, or related fields.

Qualified applicants will also have the following skills:

Interpersonal skills
Problem-solving
Creativity
Multitasking
Team-building
Critical thinking
Comfort with various social media platforms and their management tools
Proficiency with different software and cloud-based programs (Adobe, Office365, Google Workspace, CRM, CMS, analytics tools, etc.)

Learn More About Marketing Manager Jobs

4. Online Marketing Specialist

National Salary Range: $54,702 to $67,852

Some marketing professionals use the terms “online marketing” and “digital marketing” interchangeably. Others insist they differ.

Yet, online marketing refers to web-based promotional mediums exclusively — websites, landing pages, social media marketing, blog content, email marketing, and SEO.

Responsibilities include:

Developing and implementing an inbound marketing strategy
Developing, implementing, and maintaining an online presence through websites, blogs, or social media platforms
Developing content marketing campaigns by creating blogs, social media posts, and using promotional video marketing
Monitoring web traffic, to determine campaign effectiveness
Analysing data to improve existing campaigns or develop new ones
Developing strategies for increasing brand recognition through online marketing activities

Qualified applicants have a bachelor’s degree, certifications, or internship/work experience.

They also have SEO knowledge, comfort with technology, and experience launching successful campaigns.

Additional skills include:

Written and oral communication
Time management
Organization
Graphic design
Research and analytics skills
Project management
Strategic planning
Ability to meet tight deadlines

Learn More About Online Marketing Specialist Jobs

5. Product Marketing Manager

National Salary Range: $122,553 to $157,243

Product Marketing Managers focus solely on one product or product line, identifying the best ways to market it. They oversee the product’s entire journey from launch to sale.

Responsibilities include:

Collaborating with R&D, Product Design, Sales, Marketing, Finance, Legal, PR, and Customer Support teams
Gaining extensive knowledge of their assigned product or product line
Developing a thorough understanding of the buyer’s journey
Identifying target markets using analytics and data
Establishing the strategic messaging and positioning needed to create marketing and sales collateral
Conducting market research
Organizing and hosting exclusive customer events to launch new products, updates, and announcements

This job typically requires 3-5 years of related experience, a bachelor’s degree (master’s preferred), and the following skills:

Written and verbal communication
Organization
Team collaboration
Time management
Critical thinking
Strategy building

Learn More About Product Marketing Manager Jobs

6. Property Management Marketing

National Salary Range: $64,117 to $81,950 for Real Estate Marketing Managers

Property management marketing is a form of niche marketing. Property Managers use online marketing to attract potential tenants in addition to core property management duties. Responsibilities include:

Updating company website with images and information on new vacancies and improving visibility through SEO
Placing pay-per-click (PPC) or Google ads for vacancies using Search Engine Marketing (SEM) and targeted keywords
Posting images of rental properties and staged units, engaging people, and building a brand voice on social media like Facebook and Instagram.
Preparing and managing budgets, setting rental rates, collecting rent, handling late payments, and operating expenses
Interviewing tenants, running credit checks, terminating leases and initiating eviction proceedings
Inspecting units, contracting, and supervising repairs and maintenance.

A degree in Marketing, Management, Communications, or Real Estate can boost your resume but isn’t required. Previous marketing or sales experience is also beneficial.

However, an employment background in Real Estate is essential. Any work in Real Estate, regardless of job title, requires licensure. Property management certification can give you a competitive edge.

Valuable skills include:

Time management
Organization
Communication
Familiarity with SEO, SEM, and social media marketing
Familiarity with various digital real estate management and marketing tools

Learn More About Property Management Marketing Jobs

7. Event Marketing Manager

National Salary Range: $50,000 to $108,000

Event Marketers plan and execute company-hosted events.

These fun, memorable experiences increase customer engagement and loyalty. They provide opportunities to engage with customers, introduce new offerings, and gather feedback.

Responsibilities include:

Brainstorming, planning, budgeting, scheduling, and orchestrating events
Coordinating with vendors, sponsors, and brand partners
Scouting and reserving event locations
Developing a solid knowledge of the customer base
Collaborating with the digital marketing and PR teams to create and share promotional content
Ensuring that every aspect of events conveys the company’s brand image
Following industry and event trends

Typically, these roles require a bachelor’s in Marketing or a related field. Internships and assistant positions get your feet wet while teaching skills and standard planning procedures.

Valuable skills include:

Communication
Public speaking
Project management
Event planning
Organization
Problem-solving
Time management
Budget management
Networking
Negotiation
Working well under pressure
Ability to work under tight deadlines

Learn More About Event Marketing Manager Jobs

8. Digital Marketing Strategist

National Salary Range: $64,440 to $86,261

Digital Marketing Strategists build, execute, and evaluate high-level strategies using digital mediums. They aim to boost brand and product awareness and drive sales using various media types.

Responsibilities include:

Conducting market research to inform digital marketing strategy
Developing and implementing SEO, social media, email, digital marketing campaigns, and digital advertising
Following the latest digital and industry trends
Collaborating with the heads of sales and content marketing to determine the best ways to reach the target market
Monitoring campaigns and analysing performance metrics

This job often requires a bachelor’s in Marketing, Business, Advertising, or Communications. It also requires work experience, proof of previous success, and a solid understanding of digital marketing statistics, concepts and trends.

Certifications in related areas like SEO can give a competitive edge. Qualified applicants possess the following skills:

Project management
Time management
Analytics
Comfort with social media
Proficiency with digital marketing tools and programs
SEO/SEM knowledge
Problem-solving
Strategic planning
Critical thinking

Learn More About Digital Marketing Strategist Jobs

9. Channel Marketing Manager

National Salary Range: $68,446 to $91,295

Channel Marketing Managers develop channel-specific marketing strategies for products or services. Responsibilities include:

Evaluating the existing marketing campaign(s) and channel partnerships
Discerning the best channels to use for promoting products
Coordinating with department heads, upper-level management, and channel partners
Determining the optimal use of the marketing budget to execute strategies
Governing the creation and distribution of channel-specific marketing collaterals
Establishing relationships with new channel partners
Monitoring, tracking, and analysing campaign data
Compiling data reports to help prove ROI and identify problem areas

Most positions require a bachelor’s in Marketing, Advertising, or a related field. An alternative to the degree would be a minimum of two years of marketing experience, preferably in campaign management.

Additional qualifications include:

Communication skills
Team collaboration
Strategic planning skills
Project management experience
Problem-solving skills
Proficiency with technology and an ability to adapt quickly to new technology

Learn More About Channel Marketing Manager Jobs

10. Email Marketer

National Salary Range: $45,989 to $59,391 for Associates, $58,241 to $82,403 for Specialists, and $74,804 to $97,991 for Managers

Email Marketers create and implement enticing email campaigns. Such marketing emails are among consumers’ most opened types of emails. They also:

Track email KPIs and analyse data to adjust current campaigns and plan future ones
Conduct A/B testing to identify high and low-performing components of email messages and formatting
Build, maintain, grow, and update email lists
Optimize campaigns to improve open rates and decrease the number of messages that remain unread or get sent to spam
Monitor trends, news, and updates regarding email providers and consumer behaviour with email

Email marketer jobs don’t require a degree. However, advanced strategist or manager positions require work experience and a history of launching successful campaigns.

Beneficial skills include:

Communication
Attention to detail
Analytics
Graphic design
HTML
Familiarity with email platforms and how their filters work
Familiarity with tracking tools

Learn More About Email Marketer Jobs

11. Merchandiser

National Salary Range: $55,707 to $76,450

Merchandisers work in-store, optimizing product organization and placement. Responsibilities include:

Organizing merchandise to enhance customer experience and stay consistent with the brand’s aesthetic
Creating attractive displays that highlight specific products for particular seasons or campaigns
Evaluating products for quality, removing spoiled, damaged, or discontinued items
Maintaining accurate inventory records
Updating pricing information to reflect sales, deals, clearance, or other price changes
Keeping the store clean
Assisting customers as they shop

The Merchandiser role is more entry-level than others on this list, not requiring a degree or prior experience. It’s also a more physically demanding job, often requiring:

Ability to lift a minimum of 30 lbs
Ability to walk and stand for long periods
Ability to handle repetitive motions and posture changes (bending, squatting, hoisting, kneeling, twisting, pushing, pulling, etc.)

Other beneficial skills include:

Organizational skills
Attention to detail
Creativity
Communication
Customer service
Problem-solving

Learn More About Merchandiser Jobs

12. Search Engine Marketing (SEM) Specialist

National Salary Range: $57,800 to $76,800

SEM Specialists are proficient in SEO and Pay-Per-Click (PPC) marketing. They gather, interpret, and apply analytical data to develop effective SEM strategies.

Responsibilities include:

Determining how much of the marketing budget to apply to paid search and how much emphasis to place on gaining organic traffic
Collecting and analysing search engine and site visit metrics
Collaborating with content marketing and editorial teams to apply SEO to web content
Conducting keyword research and competitor analysis
Following the latest news, updates, and trends regarding search behaviour
Keeping up with updates to search engine algorithms

Most SEM Specialists have a bachelor’s in Marketing, Business, Communications, or another related field. This role requires a degree and prior experience launching successful marketing campaigns.

Familiarity with SEO/SEM is also strongly preferred. Additional skills that companies look for in an SEM Specialist include:

Communication
Analytical skills
Attention to detail
Familiarity with top SEO/SEM tools and analytics tools

Learn More About SEM Specialist Jobs

Score One of these Top Marketing Jobs in 2023!

Hopefully, this list of marketing jobs helps you identify what you’re looking for in your next role.

Do your current interests, skills, and experience align with a marketing role that you want?

If so, hit the job boards, update your resume, and go after that role. Set a job alert so you can pounce as soon as new opportunities arise.

Are there any qualifications you’re missing or wish to strengthen? Look into related marketing programs, courses, or internships and work towards developing your skills.

Then enter the job search arena as a formidable candidate and snag that dream job!

By Tiffany Lewis

Tiffany Lewis is a SmartBlogger-certified Content Marketer and budding freelance writer. She writes about Faith, Family, Furbabies, and Wellness. Yes, the broken alliteration in that sentence bothers her. Find her on LinkedIn.

Sourced from SmartBlogger

In News

6 mental shifts that’ll make you happier and more successful in your new job

March 27, 2023 No Comments

By Luis Velasquez and Amanda Gibson

One of the biggest barriers to success is often mental, these executive coaches say. Here’s how not to make the same mistakes and set yourself up to soar.

Making a big change in your life is exciting but also risky and uncertain. Whether you are making the leap to entrepreneurship, starting a new arm of business, or moving into a new role, the stakes can feel high—and the stats support that.

Thirty percent of small businesses fail in the first two years, and 50% by year five. Ninety percent of startups eventually fail. Sixty percent of executives fail within the first two years of moving to a new role.

While marketplace or economic conditions may affect these failure rates, many people overestimate certain risks and underestimate others. In our work as executive coaches to organizational leaders and startups, we have found that one of the biggest barriers to success is often mental.

Entrepreneurs and executives alike can reduce these risks by preparing both mentally and emotionally. That means shifting your mindset to make a move with confidence, shrink the gap between expectations and reality, and increase the odds of success.

From task-focused to meaning-focused

When you feel a deeper sense of meaning around your work, it becomes possible to show up every day with more energy around what you need to accomplish—even if you still need to work on tasks you would rather not do. Tapping into this sense of meaning makes it possible for work to not feel as much like work, and for you to get into “the zone” or a flow state.

The Japanese concept of Ikigai can help access deeper motivations that provide that sense of meaning and fulfilment. Central to this concept are four questions: What do you love? What are you good at? What can you be paid for? What does the world need? The intersection of those four questions is the point at which you can most be yourself in your work, and feel fulfilled knowing others value what you do.

It can be tempting to create an idealized version of what life will look like after a change. Take care not to create a fantasy version of fulfilment based on imaginary external conditions. You must align your internal motivations with the external reality.

In addition to doing your internal homework to uncover your own motivations for change and conditions for success, do your external homework as well. Talk to others who have done what it is that you want to do, or consider running experiments to put yourself in situations that mimic the new role. This helps you craft a vision that is as realistic as possible.

From lack to leverage

Confidence is often at a peak at the beginning, and the doubts creep in when the excitement wears off. To maintain motivation and confidence in the face of the unknown, successful individuals remind themselves of their capabilities and accomplishments and use it as a foundation to tackle the new opportunity before them.

Make note of the work that has been most rewarding in the past. What projects are you most proud of? Why? How did you make them a success? What skills did you lean on? Why was it important? Who was around you? What did you learn? What was the impact? Who else was impacted? What became possible?

Write these examples down—if possible, before you make the move. Not only do these stories provide valuable insight into how you might need to structure your transition, but you need them readily accessible on those doubt-filled days when it’s harder to remember what worked well.

From me to we

Many of us want to solve problems by ourselves, or we have become accustomed to our current support network. Working alone can limit creativity, ideas, and opportunity for growth. A good support network allows you to gather support and resources, helps you overcome obstacles, and provides access to different networks, skills, and perspectives, which will improve your chances of success.

The people in your current support network may have more of a predetermined idea about what your path should be and what is possible for you, or they may simply know too much of what you already know. They may have outright conflicts of interest, or they may have resistance to you changing for fear of what it means for them. Sometimes they mean well but simply don’t have the broad perspective of what is possible that someone outside your network may offer.

You must be intentional about reaching out to people who can provide you with the perspective and resources you need, not just the people you are already comfortable with or who are readily accessible.

For best results at the beginning, build a more formal network of support by going outside your immediate circle to find people who have done what you want to do. Consider starting with weak ties—those people you once had a connection with but may not have talked to in a while—or second-degree connections. A warm intro or familiar reference point will increase the odds of response, but the weaker connection makes it more likely that they won’t have a strong opinion about who you are and where you should go.

Then, for ongoing support, consider your more informal networks of support, like the friend who can listen objectively when things get tough, the boss from long ago who always saw the best in you, or a partner who will be your biggest cheerleader and remind you of who you are and what you are capable of.

From unclear needs to clear milestones

While you will be able to leverage aspects of your past experience, doing something new will require you to bring different tools, skills, and behaviours to the table. Assuming you don’t have what it takes or that your past success will be replicable are both dangerous positions to take. One keeps you from changing in the direction you need to, and the other keeps you from effectively learning and executing what is needed in a new role.

It can be helpful to zoom out and assess the situation and determine what is needed given your objectives, rather than immediately jumping to what comes most natural or what worked best in your most recent situation. You may tend to jump to action, but actually need more learning. You may be one who likes to silently study the situation, but you may need more exposure. You may always lean heavier on completing tasks, but instead you might need to build relationships. Take a balanced approach to identifying gaps, and use these gaps as your milestones.

From whole picture to next step

Solving for the very next step in your journey allows for a more manageable and achievable approach to make steady and sustainable progress. When you have a clear picture of success, it’s easy to be eager to arrive at that destination, and to compare our progress to others. This can lead to overwhelm and discouragement.

If we consider all the steps at once, we risk taking on too much and failing to make meaningful progress. Breaking the goal into smaller, more manageable steps allows you to focus and take one step at a time. This also allows you to celebrate each step along the way, something that does more to sustain your progress than looking at how far you have left to go.

Pick the next reasonable thing to do—something within your control that will make the most impact. Do it. Repeat. Your goal will seem less daunting as each tiny step brings you closer.

From where you are now to where you want to be

When individuals believe in themselves they are more likely to take bigger risks and persevere, knowing they have the ability to reach their goals. They are less likely to be held back by self-doubt, fear, and feelings of inadequacy.

Yet it’s common for the voices in your head to get louder. Sometimes these are old voices. Sometimes they are new voices, as people pepper you with questions, offer well-meaning advice, or the marketing messages come through after the algorithms pick up on what you’re exploring.

Know that it is normal for even the most confident of people to succumb to these feelings during times of transition. Believing you should not have those feelings only heightens the sense of self-doubt and lengthens the amount of time it takes for you to continue making forward progress.

You must combat the voices in your head to maintain and grow your sense of self-belief. Learn to recognize when those thoughts appear, and don’t engage them. Look instead for evidence that proves those thoughts wrong. Use your collection of past success and your support team to help with frequent reminders along the way, and you will come out on the other side with an even greater level of confidence and resilience than you had going in.

With continued steps forward, what feels like a large distance between you and your goal will shrink with time. Making these shifts a part of your regular practice strengthens your ability to mentally sustain the progress that will lead to your success, and makes any new endeavour infinitely more possible.

Feature Image Credit: Delmaine Donson/Getty Images

By Luis Velasquez and Amanda Gibson

Luis Velasquez and Amanda Gibson are executive coaches to CEOs, senior leaders, and entrepreneurs. Luis is a leadership facilitator at the Stanford University Graduate School of Business and Amanda is strategic partner at Radix Strategy.

Sourced from Fast Company

In News

8 in-demand creative skills for freelancers―many can pay more than $100 per hour

March 27, 2023 No Comments

By Gili Malinsky

Freelancing continues to be a popular way to make money in the U.S., whether full-time or on the side. A majority of U.S. workers, 73%, say they will either start freelancing or continue doing so in 2023, according to a December 2022 survey of 2,000 U.S. workers by freelancer platform Fiverr.

There are many in-demand skills for freelancers, including ones in tech and marketing. But there’s no shortage of employers looking for creative skills, too. Demand for 3D animation grew 44% year over year on freelancer platform Upwork, for example, according to a recent report.

The platform recently published its predictions for the most in-demand creative skills for 2023. Here are eight of them, including how much freelancers are currently charging. Many gigs hiring for these skills do not require a bachelor’s degree to be considered.

Graphic design

Graphic designers work on visuals for client brochures, websites, social media posts and so on. With so many companies leaning heavily on digital marketing, there’s “lots of opportunities for [designers] to flex their muscles,” says Yolanda Owens, career expert at The Muse.

Graphic designers on Upwork charge as much as $125 per hour.

Video editing

Video editors take raw footage and edit it together to create cohesive clips for the internet, TV and film. “Video is being used more and more as a tool for communication,” says Margaret Lilani, vice president of talent solutions at Upwork. Companies are using it to market and explain their missions and activities.

Freelancers charge as much as $100 per hour.

Illustration

Illustrators come into play in various business activities including book creation, websites and ads. Their tools can be digital, using graphic design software, or physical, such as a canvas and paints or coloured pencils.

They charge as much as $75 per hour on Upwork.

3D animation

These animators create three-dimensional art for TV, film or video. Some storyboard their work to give themselves a general direction and all ultimately use animation technology to make it come alive.

3D animators on Upwork charge as much as $110 per hour.

Presentation design

These designers work on programs like PowerPoint, Google Slides and Keynote to build presentations like pitch decks, sales presentations and company presentations. They take a set of ideas, stories, words, images, etc. and arrange them so that “they tell a story,” says Lilani. “They persuade an audience.”

These designers charge as much as $125 per hour.

Image editing

Image editors improve the quality of photographs using software like Adobe Photoshop and PhotoDirector 365. In an office setting, they might work on touching up company headshots, for example.

They charge as much as $180 per hour on Upwork.

Cartoons and comics

These artists create cartoons or comic strips by hand or digitally on programs like Adobe Animate and Animaker. Some companies may want to incorporate cartoons in their marketing and advertising materials, in their various online profiles or even in their internal documents. “It depends on the culture of the company,” says Lilani.

Cartoonists on Upwork charge as much as $70 per hour.

Product and industrial design

Experts in this artform conceive of and design products for use and mass production. They design digital products like apps and software and physical objects like furniture and electronics, considering elements like user experience and appearance.

They charge as much as $175 per hour on Upwork.

Feature Image Credit: Envato Elements

By Gili Malinsky

Sourced from CNBC make it

In News

These Apple Pencil tricks will transform your workflow

March 24, 2023 No Comments

By Georgia Coggan

Essential video explains all.

The Apple Pencil is a seriously useful piece of kit. If you own an iPad, the Apple Pencil has a lot of functionality that will totally transform the way you use your device. Whether or not you have one, you may not know every single thing it can do – and luckily, there’s a brilliant video to show you every trick in the book.

There are a whole host of tips in this video (see it below), but our favourites include tapping on the lockscreen with your pencil to bring up notes (for times when you just can’t wait), and being able to add drawings in an email – very handy for quick example sketches. Plus, there are some other sketching-specific tips (like holding the pencil on the screen to make an imperfect shape or line into a perfect one).

In short, this 10 minute video will have you using your Apple Pencil like a pro. (Not got one? See our Apple Pencil 1 vs Apple Pencil 2 guide).

The video, created by Better Creating (opens in new tab), is broken up into sections so you can hone in on the parts you are most interested in (though we recommend watching them all). Skip to basics like using double tap, onto a Scribble tutorial and then sketching-specific tips (and a more besides that).

Want some more iPad-related magic? Find out how to make the most of your iPad with another unmissable video.