Author

editor

Browsing

By Timothy Carter.

Sooner or later, most entrepreneurs have to face the reality that is expensive. In the course of planning a new marketing campaign or trying to grow the organically, you discover that to execute a strategy could thousands, or even tens of thousands of dollars, and to keep it going will cut into your bottom line.

Why is marketing so expensive? And is it really worth the cost?

What you’re paying for

Let’s start by explaining why marketing is so expensive. Generally, marketing account for things like:

  • Salaries and human labour. According to Glassdoor, the average marketing manager’s salary is $65,834 per year. Most require extensive planning and execution, requiring many people coordinating together. Many of these people are highly skilled and highly paid.
  • Limited resources. Some depend on the use of finite resources, and at least some of these resources will be in high demand. For example, there are only so many billboards on the side of the highway; if a bidding war starts, it could drive up the price of considerably.
  • Risk, failure, troubleshooting and support. Some marketers build in the cost of risk and failure; if their original efforts fail, they’ll need to double down and try again. We also need to consider costs for ongoing troubleshooting and support in addition to core marketing campaign costs.

Differences in price

It should also be obvious that different types of strategies will differ in price. Depending on your approach, marketing could end up being very cheap or ridiculously expensive, often based on variables that include:

  • Strategy choice. Some strategies are more expensive than others. TV ads are often expensive because of finite supply and high demand. By contrast, (SEO) is often less expensive because there are unlimited opportunities for development; that said, even SEO can be pricey under the right conditions.
  • Scale. Most marketing campaigns vary in scale; a small mom-and-pop business and a large corporation aren’t going to use the same tactics or the same number of resources. The larger your campaign is and the more people you’re trying to influence, the more you’re going to pay.
  • Freelance, in-house or agency. To execute a marketing campaign, you can do the work yourself, hire a freelancer, hire someone in-house or work with a professional agency. Each of these options has different costs, as well as different strengths and weaknesses. For example, working with a freelancer can help you save money, but it might be hard to find individuals who fit your needs, and they might not be reliable. An agency is more expensive, but it’s often worth the money because of its reliability.
  • Quality and experience. In marketing, you get what you pay for (at least most of the time). Individuals and agencies who have more experience and skill tend to charge more because of their abilities. Accordingly, in many cases, an expensive campaign is a good sign; it means you’re getting the quality work you need. Of course, there are exceptions, and it’s possible for high costs to be excessive.

The nature of ROI

One of the most important factors you’ll need to consider when budgeting for and planning your marketing campaign is your return on investment (ROI). In other words, how much value are you getting out of your campaign compared to what you’re putting into it?

In many cases, you won’t be able to concretely measure your ROI until you actually launch the campaign. However, you might be able to come up with a reasonable estimate that’s based on your past experience and the knowledge and experience of the professionals you’re working with.

Your ROI matters more than the absolute dollar amount you’re spending. For example, let’s say in campaign A, you spend $500 and generate $1,000 in revenue. But in campaign B, you spend $1,500 and generate $5,000 in revenue. Campaign B is objectively more expensive, but it also yields a much higher ROI, both proportionally and in total amount.

Because of this, you should never rule out the possibility of a campaign just because it’s expensive.

Operating with no marketing

We also need to consider the prospect of running a business without a marketing campaign. There are examples of businesses that have gotten successful without traditional marketing or advertising (including famous examples like AriZona Iced Tea). However, without marketing, you’ll be exclusively growing your business through word of mouth and reputation, which can take a long time and can be extremely unreliable. For most businesses, marketing and advertising are practically necessary for steady growth.

Is it worth it?

Is an expensive marketing campaign worth the seemingly excessive costs? The issue is far too complicated to reduce to a simple answer. However, in many cases, there are plenty of justifications for the high cost of marketing, and if you execute a reasonable campaign, you should be able to get a high ROI and more than make all your money back. Although some types of businesses can get away with little to no marketing, most companies will strongly benefit from a marketing investment — even if it looks costly on paper.

Feature Image Credit: Reggie Casagrande | Getty Images

By Timothy Carter.

CRO of SEO.co

Sourced from Entrepreneur Europe

 

 

 

By

  • A recent study found that an artificial-intelligence model could tell the difference between a regular cough and a COVID-19 cough — even forced coughs from asymptomatic carriers.
  • The AI identified 98.5% of the coughs from people with coronavirus infections, asymptomatic or otherwise.
  • The researchers hope to incorporate the model into an app, as well as smart speakers and cell phones, as a real-time screening tool. 

At least one out of every five people who get the coronavirus doesn’t show symptoms and can unknowingly spread the virus to others. Those who don’t feel sick and aren’t notified of exposure can’t know that they should get tested.

But researchers at the Massachusetts Institute of Technology may have found a way to identify these silent coronavirus carriers without a test.

A study published in September describes an artificial-intelligence model that can distinguish between the coughs of people with the coronavirus and those who are healthy. It can even tell from voluntary, forced coughs whether people were healthy or were asymptomatic carriers, based on sound variations too subtle for the human ear to discern.

The MIT model accurately detected 98.5% of people in the study who had coronavirus based on their coughs, including asymptomatic carriers. In fact, the program didn’t misdiagnose a single cough from an asymptomatic carrier.

“We think this shows that the way you produce sound changes when you have COVID, even if you’re asymptomatic,” Brian Subirana, a research scientist and coauthor of the study, said in an MIT news release.

Subirana and his colleagues suggested that their AI could be incorporated into smart speakers and cell phones.

“Pandemics could be a thing of the past if pre-screening tools are always on in the background and constantly improved,” they wrote.

‘Sentiment embedded in how you cough’

Man coughing_By Jojo Photos:Shutterstock
A man coughs into his elbow. Jojo Photos/Shutterstock

Before the pandemic, the researchers had been training AI models to detect other diseases like Alzheimer’s and pneumonia based on people’s coughs. This is possible because the way we talk and cough can reflect the strength of our vocal cords and the organs surrounding them, according to Subirana. Patients with Alzheimer’s, for example, tend to have weaker vocal cords due to neuromuscular degradation.

“Things we easily derive from fluent speech, AI can pick up simply from coughs, including things like the person’s gender, mother tongue, or even emotional state. There’s in fact sentiment embedded in how you cough,” he said.

vocal training speech therapy
A speech therapist guides a young patient through vocal training. FatCamera/Getty Images

 

So Subirana’s team applied those earlier models to COVID-19 patients.

They collected 70,000 audio samples of coughs from both healthy and infected people, and asked the latter group to report any coronavirus symptoms or lack thereof. More than 2,600 of the recordings were submitted by people who’d tested positive for COVID-19.

Then the researchers had their artificial-intelligence model listen to about 4,250 recordings, including the audio from infected people. The AI was able to build a picture of what sick and healthy coughs sound like. It identified specific patterns in coughers’ vocal cord strength, lung performance, emotions, and muscular degradation that were unique to COVID-19 patients.

Once the model was ready, Subirana’s team then had it listen to more than 1,000 coughs. It identified 100% of the coughs belonging to asymptomatic coronavirus carriers.

A tool to be used ‘before going to a classroom, a factory, or a restaurant’

school reopen coronavirus Texas
Children enter school for classes in Godley, Texas, on August 5, 2020. LM Otero/AP

Subirana’s team is working on incorporating the AI model into a free app, and also hoping to get authorization from the Food and Drug Administration for its use as a COVID-19 pre-screening tool.

Theoretically, a person could cough into their phone then immediately find out whether they may be an asymptomatic coronavirus carrier. They’d still need a test to confirm a diagnosis, though.

This kind of a pre-screening tool “could diminish the spread of the pandemic if everyone uses it before going to a classroom, a factory, or a restaurant,” Subirana said.

However, the AI can’t determine whether your cough is due to a different illness in particular, like the flu or a cold. It’s only calibrated to detect COVID-19. It also can’t say whether the fever or sore throat you have is due to COVID-19.

covid test us
People stand in line at a clinic in Long Beach, California, that offers rapid coronavirus testing for a fee, June 29, 2020. Brittany Murray/MediaNews Group/Long Beach Press-Telegram via Getty Images

 

According to Anthony Lubinsky, director of respiratory care at New York University Langone Tisch Hospital, the study results are encouraging.

But he told Live Science that “whether or not this performs well enough in a real-world setting to recommend its use as a screening tool would need further study.”

The study authors said they’ve already partnered with hospitals in the US, Mexico, and Italy to collect more cough recordings to further improve and test their model.

By

Sourced from BUSINESS INSIDER

By Bruce Orcutt 

There may have been a time when an organization’s automation strategy was defined primarily by siloed, ad hoc, and task-based workflows. Now, however, the most effective and impactful initiatives require business leaders to ask bigger, more challenging questions beyond simply what tasks can be automated and the ROI on cost reduction. Here is how to question everything you know about your business processes.

Successful digital transformation in today’s landscape necessitates leaders having a better picture of how things are working interconnectedly and how users are truly operating within the process boundaries to be enhanced and improved universally to improve customer outcomes.

True digital transformation does not simply digitize analogue processes. It’s about integrating intelligence into business-critical processes across every facet of your business and engagement. As more companies realize they need to become digitally intelligent in a new era of digital-first consumers, accelerated automation adoption, and advancements in technology, organizations will benefit from adopting a more holistic approach to transforming their business.

Question the Status Quo

Questioning how things have always been done enables business leaders to find more effective ways to drive results.

Every business process within your organization contains an opportunity to improve outcomes, revitalize customer experiences, fix inefficiencies, or find new service opportunities for revenue generation. Here are three questions that business leaders need to ask to unlock opportunity and advance digital transformation initiatives that have the greatest impact.

  1. Do you really know your process workflows?

By their very nature, highly manual processes, such as inputting invoice data or new customer information, are prone to human error and oversight. In highly regulated industries, such as financial services and insurance, this can be problematic and can contribute to increased risk and decreased compliance. Likewise, in healthcare, inefficient processes can lead to negative patient outcomes.

Understand processes.

Understanding your processes and pinpointing potential vulnerabilities is a good first step to take before deploying automation initiatives. Then, leveraging the right solutions to automate important processes intelligently.

Negotiations

These processes include all such negotiations as mortgage and credit card applications, account opening, and business loan applications helps organizations minimize inefficiencies and inaccuracies, therefore helping facilitate improved internal and regulatory compliance.

Machine Learning

With advances in machine learning and predictive analytics technology, you can understand exactly which processes are ripe for transformation, not just automated, to drive real change. Process Intelligence is a form of process mining and discovery that provides granular insight into an organization’s ecosystem of processes and behaviours, enabling you to pinpoint opportunities for operational improvement.

Understanding how your processes are truly performing — down to knowing each worker’s performance – is indispensable to successfully deploy automation initiatives that deliver business results and accelerate tangible improvements.

  1. Are you accessing business-critical information?

You’d be surprised if you look close enough to how much paper (and fax) still exists in some processes. Those that are heavily paper-based can slow mission-critical workflows and negatively impact customer experience.

Likewise, valuable information is locked away in siloed systems. Various digital formats such as email correspondence, PDF, fax, and EDI can prevent you from having the right information make informed business decisions quickly.

Supercharge Growth

To supercharge growth and enhance profitability, organizations need to digitize and streamline content-heavy processes.

Digital

Digitizing, transforming, and automating customer forms, invoices, receipts, onboarding documents, application forms, claim submissions, and account documents can help lower administrative costs, reduce time to invoice and provide customers quicker service.

Data

When it comes to transformation projects, leveraging the right data and then sharing that data with key systems and stakeholders can be the difference between failure or success for meeting KPIs, service-level agreements, and other business outcomes.

  1. Are you getting the most out of your automation investment?

Optimizing and automating the right processes can significantly reduce costs and strengthen competitive advantage.

However, by themselves, automation platforms can only do so much, and in fact, many projects stall or fail. That’s because most automation platforms now employ software robots, which have a hard time understanding unstructured data and will repeat poorly designed workflows.

Intelligence Leveraging

Leveraging intelligence capabilities driven by OCR, natural language processing, and machine learning technologies can turn hard to process unstructured data into actionable information.

The knowledge gained is then ready for automation platforms such as robotic process automation (RPA), business process management (BPM), customer relationship management (CRM), and electronic resource planning (ERP).

Process intelligence capabilities can identify process bottlenecks or variances and recommend the best workflows for optimal efficiency.

Raising Your Organization’s Digital Intelligence

When organizations re-think the way they have traditionally approached digital transformation projects, they unlock opportunities to strengthen and revitalize their business.

Asking the right questions and leveraging the right technology enables organizations to transform critical operations and turn the vast amount of data into a wealth of meaningful, actionable information.

Automation isn’t the end goal but rather a vehicle for achieving better business outcomes.

By Bruce Orcutt

Bruce Orcutt is VP of Product Marketing at ABBYY, a Digital Intelligence company. He helps organizations to gain complete understanding of their business and raise their Digital IQ.

Sourced from readwrite

By Bill Murphy Jr.

When ‘Better Than Nothing’ turns out to really be something.

Feature Image Credit: Tesla CEO Elon Musk. Photo: Getty Images. Illustration: Inc. Magazine

By Bill Murphy Jr.

www.billmurphyjr.com   

@BillMurphyJr

Sourced from Inc.

By

Levi Strauss & Co. (LS&Co.) is recalibrating its leadership team to better serve the heritage company’s digital and direct-to-consumer (DTC) channels. The company announced Tuesday a series of leadership and role changes, effective Nov. 1, designed to strengthen the emerging channels and enable the company to respond more quickly and effectively in the marketplace.

The two business segments are helping to offset declines in Levi’s in-store and wholesale sales. Levi’s global digital business, which includes its e-commerce sites, as well as the online business of its pure-play and traditional wholesale customers, comprised nearly a quarter of total Q3 revenues, doubling the company’s digital footprint from the prior year.

“By doubling down on the company’s key growth drivers—the continued strengthening of our greatest asset, the Levi’s brand; leading with DTC and diversifying our business; and fully embracing digital to transform our operations and processes—we are capitalizing on the opportunities created by the global pandemic, which has accelerated changes in consumer behaviour and the competitive landscape,” said Chip Bergh, LS&Co. president and CEO.

To build on the existing strength of the Levi’s brand, the company is promoting its chief marketing officer, Jen Sey, to brand president. The Levi’s brand organization will bring together marketing, design, merchandising and brand experience to drive a “centre-led vision and execute with a consumer-centric focus globally.”

Liz O’Neill will become chief operations officer and leverage LS&Co.’s global supply chain by driving digitization, sustainability and agility, including the ongoing rollout of the company’s F.L.X. technology.

Seth Ellison, previously executive vice president and president, Europe, is being promoted to chief commercial officer (CCO), leading the company’s global commercial operations. As CCO, Ellison will adapt the company’s DTC-first mindset for Europe to amplify commercial growth across all channels and markets.

Marc Rosen, executive vice president and president, Americas, is taking on an additional role leading a new Digital Enterprise Office. In this capacity, Rosen will work with technology, business, data and artificial intelligence experts across the company to set the company’s “enterprise-wide” digital plan.

The business leaders will report to Bergh. “With an industry-leading management team, LS&Co. is fortunate to have a group of leaders who have been driving long-term value and are well-positioned to drive this focus for the next chapter of our growth,” he said.

Feature Image Credit: Levi’s: Courtesy

By

Sourced from Sourcing Journal

By Heather Fletcher

A few, focused ideas for performance marketers

Millions of marketers have the same thought their customers do about packaging: It’s a means to an end. Put the product in the package. Get the package to the customer. Mission accomplished.

But experienced performance marketers know there are so many more packaging possibilities. They can literally market outside of the box. And even in it.

Performance marketing on a package

Whether it’s a box or a bag, marketers can add URLs, QR codes, barcodes, branding and so much more. Marketers can even add brand mission URLs about subjects like recycling.

For example, on a Prime box, one of the customers bringing in the 37% year-over-year increase to $96.1 billion in net sales that Amazon saw in Q3 received a box with several barcodes used for tracking the shipment; recycling information about a non-profit with which Amazon and other brands partner, at how2recycle.info; and packaging tape with Prime branding.

The tape on this first box included calls to action to Prime’s services, including video, music and free delivery. A different package’s tape highlighted “Shop at smile.amazon.com and we’ll donate to your favourite charity” and “$183 million donated to charities so far.”

It’s in the bag

One way the UPS works with ecommerce marketers is to reveal to them that there’s more to packaging than boxes. That means there are many ecommerce marketers fulfilling orders with bags, too. And while bags tend to be plain, labels sometimes carry marketing–depending on what the mail carrier allows.

And UPS is among the carriers onboarding mail clients–especially SMB, which represented 18.7% in volume growth in Q3 vs. 10.5% in Q2. (Even as B2B business is down, not just for UPS at 7.8% year-over-year, but for many businesses, its average daily volume in the U.S. is up 13.8% year over year to 20.4 million packages a day. That’s because B2C shipments increased 33.4% year-over-year to 61% of total volume.)

While many SMBs are using UPS delivery options, others are taking a different route.

Local goes online

Maya Komerov is founder and CEO of Cinch Market, a local online marketplace for retailers in Brooklyn. As of last month, she had 50 stores on board and 50 more wanting to join. Because the National Retail Federation reports consumers want to shop local, despite increasingly going online to patronize marketplaces, entities like Cinch are in demand for Brooklyn’s speciality food, gift, toy, essential and pet food retailers.

“We keep the bags of the stores when we deliver the package to the customers,” Komerov said. “Most of the businesses have branded bags.”

This reflects a trend Adweek reported on of retailers using stores as online fulfilment centres to offset in-store losses.

Thank you cards and inserts

Among those brands going for the personal touch in package marketing are those with marketers who add thank you cards or other personal notes within the packages. Those can onboard consumers to e-newsletters for content marketing purposes or provide some other cross-channel capability to create brand loyalty during a pandemic.

Performance marketers can also add fliers, whether they’re using third-party marketplaces or their own packaging. For instance, Tervis added a warranty activation insert in its product within an Amazon package.

Transpromo

Performance marketers who want to create new sales within the packages can add predictive analytics to the invoices. Similar to Netflix and Amazon, performance marketers can tell customers what they have to offer that’s similar to what the customer already bought, or might interest them based on what they bought.

Marketing thought leaders say not to do what Shopify suggested about unloading less-desirable inventory on customers as a gift within packages. It’s not moving for a reason: customers don’t want it.

Package shipping will continue during the pandemic

The USPS is moving 708 million more shipping and package pieces vs. the same time last year. That’s a 49.9% increase.

“In the near term, the postal service anticipates that these trends will continue given the surge in e-commerce as many Americans stay home due to the Covid-19 pandemic,” according to Q3 results. Package marketing may bring a whole new bag of tricks to performance marketers looking for an edge with pandemic purchasers.

Feature Image Credit: Getty Images

By Heather Fletcher

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.

Sourced from ADWEEK

By Patrick Kulp.

The tool allows anyone to easily build an image recognition system

Microsoft wants to make it easier for anyone to build machine learning systems through the release of a newly revamped app that caters to people with little or no coding experience.

Microsoft Lobe, which is available in public preview this week, allows users to build AI-powered visual recognition systems by simply uploading sets of labelled images for training. Its current customers range from marketers looking to identify optimal images for social media ad performance to non-profits attempting to map marine resources by scanning social posts of people whale watching.

Microsoft is one of many companies rolling out tools to simplify and automate the process of coding basic machine learning systems. A lack of technical talent and daunting complexity has hampered AI adoption among some businesses. Google, IBM and Amazon have all released offerings that similarly make AI development more accessible with varying degrees of technical understanding needed.

Lobe boasts a much less technical interface than even many of these tools, however. The program can train on as few as five images (though more are better for accuracy), then automatically selects the right architecture for the data. Users can also tweak results as the model trains to improve accuracy.

“Lobe is taking what is a sophisticated and complex piece of technology and making it actively fun,” Bill Barnes, manager for Lobe, said in a blog post announcing the release. “It fills [people] with confidence that they can actually use machine learning. And when you have confidence you become more creative and start looking around and asking ‘What other stuff can I do with this?’”

In a test of the app, we were able to train a model to fairly accurately distinguish between packs of Starburst and Skittles in around 5 minutes with 15 photos of each.

But while more wide-ranging platforms like Amazon Rekognition and Microsoft’s computer vision API can identify images with more dexterity, Lobe is best for use cases specific to the needs of a particular project.

For instance, Ansira-owned automotive marketing agency Sincro uses the tool to distinguish photos of vehicles as they appear in a sales lot from generic stock images, which don’t perform as well in social ads, for local car dealerships, according to Microsoft’s announcement.

The company is planning to eventually add more options for other simple types of machine learning functions, including object detection and data classification. Microsoft acquired Lobe in 2018 and has been incubating it into its current version since then. It’s now available for download on Windows and Mac.

Feature Image Credit: Microsoft’s tool allows for anyone to build ML systems. iStock

By Patrick Kulp.

TWITTER:@patrickkulp

Email:[email protected]

Patrick Kulp is an emerging tech reporter at Adweek.

Sourced from ADWEEK

By Robert Klara.

Among the most dramatic changes that Covid-19 has had on the economy is turning online grocery shopping into a mainstream activity.

Prior to the pandemic, a wimpy 3% to 4% of grocery spending happened online, according to data from Bain & Co. Now? That number is upwards of 15%. According to a just-released survey from Chicory, there are 18% more online grocery shoppers today than there were before the pandemic began. What’s more, those shoppers appear to be learning habits they will keep. A survey from Good Eggs released Sept. 30 found that 81% of Americans who’ve been buying groceries online intend to keep doing so permanently.

Obviously, this shift has been a boon for the giants of the sector like Walmart, Amazon and Instacart. Just last week, Amazon introduced free, one-hour curbside pickup for customers who order groceries online at Whole Foods (which Amazon purchased in 2017), making it clear that the platform has every intention of grabbing even more market share than it presently has, which is already about 40%.

You might assume, then, that the flush times for online grocers translate to all the brands on those platforms. And you would be wrong.

Founders (l. to r.) Scott Morris, Katie Tyson and Thomas Ellis

As The Washington Post reported last month, the algorithms used by the big platforms—guided in large part by past ordering behavior—tend to keep shoppers locked into established purchasing patterns. As often as not, that means channeling more business to the big packaged-foods companies with correspondingly huge marketing budgets.

It also means consumers are far less likely to encounter any number of smaller names, in particular that subset of brands devoted to sustainability and making a social impact—this despite consumers’ demonstrable interest in supporting them.

See a disconnect? So did entrepreneur Katie Tyson. “More and more brands are born with a mission and ethos at the core, and more consumers are seeking out a way to shop that supports these brands and missions,” she told Adweek. “The problem is, retail was not built to support values-driven shopping, for the brand or the consumer.

“Brands are forced to navigate the high cost of participating in traditional retail/ecommerce,” she continued, while “consumers don’t know how to differentiate what [brands are] actually doing good from what is just good marketing.”

Last week, Tyson and her business partners took the wraps off what she hopes is a partial solution, an online marketplace called Hive. It works much like any other online grocery site, except that you won’t find megabrands from PepsiCo and Kraft Heinz here. The packaged foods (and other household items) that Hive lists are all geared toward sustainability and achieving a stated social impact.

In addition to selecting potential brands for quality, Hive screens them for attributes including a low carbon footprint, sustainably sourced ingredients and environmentally friendly packaging.

For example, hit the Chocolate tab on Hive and you won’t find Hershey bars, Dove or Twix. You’ll find Alter Eco and Tony’s Chocolonely, a B Corp dedicated to fair trade and ending child labor on cocoa farms in Ghana and the Ivory Coast. In a statement, digital marketing coordinator Abigail Noel Davison said the brand is grateful “to have a partner that shares our mission-driven ethos.”
With its strict criteria, Hive is willingly sacrificing the huge selections that draw so many shoppers to places like Amazon.

“The number of products and brands available on Hive is limited in comparison to other marketplaces,” said Tyson, who is Hive’s CCO and held high-level marketing positions at Freshpet and Casper prior to starting this latest venture.

But Tyson believes that socially and environmentally conscious shoppers (who can even browse Hive by causes such as animal rights and combating hunger) will value the concentration of products they want to support over the mainstream (and numerically overwhelming) options that bigger platforms give them.

This isn’t the only recent example of cause-driven brands just saying no to massive online shopping platforms. At the end of August, legacy brand Overland—which prides itself on craftsmanship, natural fibers and sustainable practices—ended its relationship with Amazon because, it announced, listing its goods on Amazon “removed the important elements of authenticity and service from the equation.”

Feature Image Credit: “What Whole Foods did for natural and organic shopping,” CCO Katie Tyson said, “Hive wants to do for sustainable and social impact shopping.” Courtesy of Hive

By Robert Klara.

TWITTER: @UpperEastRob

Email:[email protected]

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

Sourced from ADWEEK

Sourced from Entrepreneur Europe

SyncPen makes it easy to digitally backup your handwritten notes.

A good entrepreneur listens and takes notes. A bad entrepreneur immediately loses those notes. Writing things down is a great way to ensure that nothing falls through the cracks, but when you’re constantly shuffling through papers, it’s easy for things to get lost.

That’s why the SyncPen 2nd Generation Smart Pen with Notebook is such a valuable asset. This ingenious pen allows you to switch between writing traditional notes and electronic editable notes in an instant. The motion-tracking sensor inside the pen turns everything you write into digital text, so you can instantly convert handwritten notes, doodles, and sketches into editable digital files that won’t disappear. The pen comes with a 10″ LCD writing pad, allowing you to take notes in different colors, directly send your notes as an email, collaborate with teams to share notes, and much more. You can even record audio logs alongside your text.

The SyncPen’s notepad enables paperless writing and can be used in offline mode. Once you’ve jotted down your notes, you can store them instantly in the onboard app, allowing you to sort notes by word or date for easy access later. Plus, you can convert any note into a variety of formats, from .doc to PDF or JPG.

Specificity is key for entrepreneurs, and with the SyncPen, you can write down notes, schedules, plans, and more in a way that both makes sense to you and is easily accessible later. SyncPen even identifies 66 languages and allows you to import handwriting as text if you have trouble writing legibly.

SyncPen was successfully funded on Kickstarter because it makes note-taking so extremely simple. Normally $199, you can get a SyncPen 2nd Generation Smart Pen with Notebook and LCD Writing Pad for 24 percent off now at just $149.99. Get it in black or grey.

Feature Image Credit: Entrepreneur Store 

Sourced from Entrepreneur Europe

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

 

By .

As counterintuitive as it might sound, chasing happiness so closely could be making us miserable.

t’s a reasonable guess that most people want to be happy. “The pursuit of happiness” is even enshrined as a basic right in the Declaration of Independence, suggesting that whatever road gets you to “happy” — whether it’s daily morning runs, reading with the kids, dinner and drinks with friends or a simple five minutes of silence — is a road you’re entitled to take.

But in the midst of a global pandemic, with hundreds of thousands of lives lost, rampant unemployment and a general lingering air of uncertainty, many no doubt find it harder than ever to grasp even glimmers of happiness, an already elusive state. Even before COVID-19 disrupted everything, levels of happiness had been dropping, indicators suggested. Self-reported happiness in the US, for example, has been declining since the 1990s, according to 2019’s General Social Survey, which gathers data on how Americans feel about a range of topics.

Perhaps more so now, it’s easy to get dialled in — maybe too dialled in — to questions of whether you’re happy, why you’re not and how you could be.

“It almost feels a little bit like a burden,” says Iris Mauss, a psychology professor at UC Berkeley. “Each person, as we’re able to pursue happiness — there’s the baggage associated with that. We’re also then responsible for our own happiness and making that happen.”

Somewhere in there lies a tipping point. There’s nothing wrong with wanting to be happy. But a body of research also shows that chasing happiness, whatever that means to you, might actually be making you miserable.

What even is happiness?

Going at least as far back as the Greeks, defining happiness has been something of a million-dollar question.

Greek philosopher Democritus (460 BC–370 BC) thought happiness had to do with a “man’s cast of mind.” Plato thought it was the “enjoyment of what is good and beautiful,” while Aristotle thought it had to do with living in accordance with virtue.

More recently, Eleanor Roosevelt said “happiness is not a goal, it is a by product.”

And putting it simply, Peanuts creator Charles M. Schulz said happiness is a warm puppy.

In the past, “people associated happiness more with what fate bestows on you, and that changed across time as people mastered their environments more and had more say in their circumstances,” says Pelin Kesebir, assistant scientist at the Center for Healthy Minds at the University of Wisconsin-Madison, “Especially in the West, in more developed countries, we see happiness as something that is probably more under our control.”

For researchers, happiness breaks down into two categories: hedonic and eudaimonic. Hedonic, explains Brock Bastain, social psychologist at the Melbourne School of Psychological Sciences in Australia, refers to pleasure and the concept that the more pleasure we have, the happier we are. Eudaimonic is a broader idea of happiness, or well being. It’s the notion that happiness is experienced through social connections, or the meaningful pursuit of goals or activities.

Scientists don’t even agree on the function of happiness. For some of them, happiness promotes social bonds that build communities, and drives people toward their goals and even makes them more creative. For others, it’s uncertain whether emotions as a whole are the result of some evolutionary mechanism or are a psychological construct, says Maya Tamir, professor of psychology at the Hebrew University of Jerusalem.

Happiness for the sake of happiness

The idea that longing for happiness could make you unhappy sounds counterintuitive.

But as Mauss explains, there’s a point at which placing too much value on being happy creates an expectation that’s too high. The unmet expectation leads to disappointment.

“If … our goal is to feel happy all the time, we have set ourselves up for failure from the outset,” says Kesebir.

If this chain were applied to a goal, like making more money or getting a better grade on a test, the disappointment could serve as a motivator. But being happy isn’t a concrete, objective goal like getting an A. There’s a lot more room to fall short of the expectation.

Consider the impact advertising can have on how happy people think they feel. It’s the ads that suggest a new car with a quiet interior, or a phone with the latest features, will unlock a happy life with smiling friends and fluffy dogs. Or the carefully curated social media posts from joyful friends on sunny beaches that make it seem like life should always be a vacation

Researchers at the University of Warwick looked at life satisfaction survey data from 27 countries in Europe from 1980 through 2011, as well as advertising spending, and found that when ad spending in a country went up, so did dissatisfaction within a year or two.

While the findings were correlational, researcher Andrew Oswald told the Harvard Business Review in 2019, “exposing people to a lot of advertising raises their aspirations — and makes them feel that their own lives, achievements, belongings, and experiences are inadequate.”

Mauss believes that when people are too single-minded about their own happiness, they can often neglect relationships with others. Perhaps chasing that big promotion at work will yield a new swimming pool, but it could also come at the expense of family time. Not only that, but the more people single-mindedly focus on something, such as questions around their own happiness, the more they risk a “watched kettle never boils” situation.

“As we ask and judge our experiences, that also might interfere with actually being happy,” she says. “The happiest experiences we have are actually those, in retrospect, when we didn’t even think about it.”

Research suggests those who accept their emotions, even if those emotions are negative, end up feeling happier overall, Tamir says. For some, negative emotions can feel like failure, and even create a dread and avoidance of unhappiness, when in reality it’s just part of being human.

In a paper Mauss co-authored in 2017, researchers found that “individuals who accept rather than judge their mental experiences may attain better psychological health,” because they had less negative emotion in response to stressors.

“In the West if you don’t feel happy enough, you say to yourself, ‘Hey, there’s something wrong with me’ and then you end up feeling worse,” Tamir says.

Feeling bad is normal, unavoidable. Feeling bad about feeling bad is where things can get dicey.

A healthy pursuit

None of this is to say that happiness, or wanting to be happy, is bad, or will ultimately lead to unhappiness.

Research conducted in 2015 by Mauss, Tamir and others suggest that the desire for happiness was universal. People in the US aren’t more or less focused on achieving happiness compared with, say, people in Japan. But they pursue happiness differently.

In Western countries, the pursuit is more individualistic. Americans’ definition of happiness has less to do with relationships and spending time with friends, family or helping others. They are less social in their pursuit of happiness, Mauss says. They run into a paradox: finding disappointment when chasing happiness.

Bastain says that in societies that place more of a premium on individualism, the pursuit of happiness has become more central to people’s lives.

“[The] idea that we are responsible for our own well being and our own happiness, and therefore our happiness and our well being is an indicator of our personal success, has become prominent,” he says.

Japanese and Taiwanese participants, however, operated differently.

“They could be obsessed with happiness all they wanted, presumably because they understood happiness as a social thing,” she says.

In that way, research suggests that focusing on relationships, hobbies and goals is what yields happiness as a by product.

“If I focus on things in life which I know are likely to lead to happiness, but don’t make happiness itself a goal — focusing on connecting with others, contributing well to society, to other people’s lives, engaging in meaningful pursuits, those things will bring happiness,” Bastain says.

Editors’ note: This story is part of a CNET special report on the science of happiness. For more, read about what science teaches us about happinesshow to boost your happiness hormones; and how a range of people are finding moments of happiness during the pandemic

The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.

Feature Image Credit: Getty Images

By

Sourced from c/net