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Sourced from Analytics Vidhya

This article was published as a part of the Data Science Blogathon.

Introduction

Exploratory Data Analysis(EDA) is one of the most underrated and under-utilized approaches in any Data Science project. EDA is the first step that data scientists perform where they study the data and extract valuable information and non-obvious insights from the data which ultimately helps during model building.

Before you model the data and test it, you need to build a relationship with the data. You can build this relationship by exploring the data, by plotting the data against the target variable, and observe how your data is behaving. This process of analysis before modeling is called Exploratory Data Analysis.

In this article, we are going to perform a hands-on EDA on a complex dataset from Kaggle(Advanced House Prediction). The link to the dataset is given below:

https://www.kaggle.com/c/house-prices-advanced-regression-techniques/data

The lifecycle of a Data Science Project

1) Exploratory Data Analysis

2) Feature Engineering

3) Feature Selection

4) Hyperparameter tuning

5) Model Building and deployment

Let us perform on this complex dataset which has around 81 independent features and 1 target variable(sale price). It is a Regression problem statement.

EDA will contain some basic steps like analyzing missing values, numerical and categorical features’ distribution, outliers, multicollinearity, etc. We will see each one of the steps one by one.

Missing Values

Most of the time the data we obtain contains missing values and we need to find whether there exists any relationship between missing data and the sale price(target variable). Depending on that we replace the missing value with something like the median of that column.

This is the python code to capture the missing values for a large dataset in a list where we replace the missing value with 1 and replace the non-missing value with 0 and plot against the median sale price to see whether there exists a relationship b/w null values and target variable or not.

LotFrontage 0.1774 % missing values
Alley 0.9377 % missing values
MasVnrType 0.0055 % missing values
MasVnrArea 0.0055 % missing values
BsmtQual 0.0253 % missing values
BsmtCond 0.0253 % missing values
BsmtExposure 0.026 % missing values
BsmtFinType1 0.0253 % missing values
BsmtFinType2 0.026 % missing values
FireplaceQu 0.4726 % missing values
GarageType 0.0555 % missing values
GarageYrBlt 0.0555 % missing values
GarageFinish 0.0555 % missing values
GarageQual 0.0555 % missing values
GarageCond 0.0555 % missing values
PoolQC 0.9952 % missing values
Fence 0.8075 % missing values
MiscFeature 0.963 % missing values

Since there are many missing values, we need to find the relationship between null values and the target variable(sale price)

This is one of the plots which shows that null values of Lot frontage feature have an impact on the target variable as it is increasing with the sale price. So yes, there exists a relationship b/w the two and we need to replace the null values with something substantial like the median of that particular feature.

Numerical Features

Since this is a large dataset we need to visualize the different types of variables like date-time(year), discrete and continuous numerical feature, categorical feature, and their behavior with the target variable.

There are 39 numerical features in this dataset. The data type for string or a mix of string and numeric is given as an object which we can check by using the types attribute.

Date Time variable(year feature or temporal variable)

This is the python code to find the year features and see how those four features behave with respect to the target variable.

We can see here that as the yr sold increases, the cost decreases. Now, this has to be an anomaly since it is not possible so we need to do more analysis and come to better conclusions. This just shows the importance of EDA and how it can affect our conclusions.

Instead of comparing the sale price with the yr sold feature, let us compare the sale price and the difference of all year features.

Now we can compare the sale price(median) with the year built and the year of recodification and come to various conclusions like the value on the X-axis increases, the price decreases.

Discrete numerical features

Discrete variables are the variables whose values exist in a particular range or are countable in a finite amount of time.

I have kept the threshold value for unique variables in a feature as 25 and those should not be in the year feature. Now let us see if there exists a relationship b/w discrete features and the target variable.

We can see that one of the features like OverallQuality has a direct relation with the target variable.

Continuous numerical features

These are the type of features whose value can be basically anything till infinity. By using histograms, we analyze their distribution throughout the data set.

Exploratory Data Analysis

We can see that the distribution we obtained is skewed. During regression problem statements, it is necessary to convert the skewed distribution to a normal distribution as it increases the accuracy of the model.

Logarithmic transformation is one of the techniques to convert a skewed distribution to a normal distribution where we take the log of all values of that particular feature and convert it into a whole new log feature itself. 

Exploratory Data Analysis

Exploratory Data Analysis

Outliers

The outlier is any data point that lies outside of the distribution of the data set.

The presence of outliers in the dataset can hamper the accuracy of the model. Algorithms like linear regression are very sensitive to outliers so it needs to be handled carefully.

The Standard Deviation method is a common method to identify and replace the outliers where any data point which lies outside the 3rd standard deviation is considered to be an outlier. Although that threshold standard deviation can change depending on the size of the data set.

Here in EDA, let us analyse the outliers in the data set using boxplot.

Exploratory Data Analysis

Exploratory Data Analysis

The black dots denote the outliers present which are away from the distribution. The lower line of the rectangular box is 25%ile and the upper line is 75%ile.

So those black dots are the values that need to be removed or replaced which we will see in feature engineering.

Categorical features

Exploratory Data Analysis

The data type for a categorical feature is an object and we can check that with types attribute of pandas.

Exploratory Data Analysis

We generally convert the categorical values of a feature into dummy variables so that our algorithm understands. This is called as One hot encoding. If the cardinality of a particular category is very high, then we do not use one-hot encoding as it might lead to a curse of dimensionality.

The feature is MSZoning and number of categories are 5
The feature is Street and number of categories are 2
The feature is Alley and number of categories are 3
The feature is LotShape and number of categories are 4
The feature is LandContour and number of categories are 4
The feature is Utilities and number of categories are 2
The feature is LotConfig and number of categories are 5
The feature is LandSlope and number of categories are 3
The feature is Neighborhood and number of categories are 25
The feature is Condition1 and number of categories are 9
The feature is Condition2 and number of categories are 8
The feature is BldgType and number of categories are 5
The feature is HouseStyle and number of categories are 8
The feature is RoofStyle and number of categories are 6
The feature is RoofMatl and number of categories are 8
The feature is Exterior1st and number of categories are 15
The feature is Exterior2nd and number of categories are 16
The feature is MasVnrType and number of categories are 5
The feature is ExterCond and number of categories are 5
The feature is Foundation and number of categories are 6
The feature is BsmtQual and number of categories are 5
The feature is BsmtCond and number of categories are 5
The feature is BsmtExposure and number of categories are 5
The feature is BsmtFinType1 and number of categories are 7
The feature is BsmtFinType2 and number of categories are 7
The feature is Heating and number of categories are 6
The feature is HeatingQC and number of categories are 5
The feature is CentralAir and number of categories are 2
The feature is Electrical and number of categories are 6
The feature is KitchenQual and number of categories are 4
The feature is Functional and number of categories are 7
The feature is FireplaceQu and number of categories are 6
The feature is GarageType and number of categories are 7
The feature is GarageFinish and number of categories are 4
The feature is GarageQual and number of categories are 6
The feature is GarageCond and number of categories are 6
The feature is PavedDrive and number of categories are 3
The feature is PoolQC and number of categories are 4
The feature is Fence and number of categories are 5
The feature is SaleType and number of categories are 9
The feature is SaleCondition and number of categories are 6

The threshold value of categories that I have chosen for this case to perform one-hot encoding is 10.

Now let us check whether there exists any relationship between the categorical features and the median of the target variable(sale price).

Exploratory Data Analysis

Multicollinearity

In any dataset, whenever the independent features are internally correlated with each other, it hampers the accuracy of the model because the individual contribution of the features cannot be obtained. This is called Multicollinearity.

This is a huge problem when it comes to algorithms like linear and logistic regression.

How to fix it?

We use the correlation matrix with heatmap to visualize the relationship of all the independent features with each other by their correlation coefficient values.

Generally, 0.7 is taken as the threshold which means if any 2 features have a correlation above 0.7, one of the two features can be dropped.

Exploratory Data Analysis

Conclusion

These were some important steps to perform in Exploratory Data Analysis and it also shows the importance of EDA when it comes to real-life projects. I hope everyone uses this technique while solving their project.

Sourced from Analytics Vidhya

Postoplan allows you to automate posting across multiple platforms from one central hub.

There are unlimited ways for business owners to reach out: Keeping customers updated on Instagram, appealing to new users on Facebook, or recruiting potential talent via LinkedIn. However, all those tasks require a huge amount of time investment that could be better spent elsewhere.

It’s essential for companies to have a multi-faceted marketing plan uniquely suited to the strengths of each platform and the speed at which things can change on the internet. No one manager can do it effectively, and it’s difficult even for dedicated marketing professionals. That’s where Postoplan comes in.

The social media automation tool can have a profound impact on local brands while also easily meeting the scale of any large corporation. In fact, it already has: Reps from companies and entrepreneurs in 140 countries have given Postoplan top reviews on sites like G2 and Capterra. The key is in the functionality. With Postoplan, you can control daily posts from a central hub that lets you see what’s going out and when. Schedule posts on social media sites, messaging apps, even WhatsApp, and automate replies, redirects, and a whole range of interactions with your followers.

Having trouble with content? Postoplan provides daily idea hooks to make sure there’s constant variety. Users can get suggestions on hashtags and other relevant tagging, edit photos quickly directly in the tool, and even add multiple photos on a single post. Best of all, you can do all these tasks ad-free, an unlimited number of times on an unlimited number of accounts. It’s a hub that brings your messaging together under one umbrella.

PCMag readers can try out the service now with a special discount: Take half off the retail price of a lifetime subscription to Postoplan Social Media Automation, now available for $99.99.

By StackCommerce Team

Sourced from PC

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In the age of the millennia, we are obsessed with the fast-paced, tech-driven life bringing comfort to us at every level. However, like everything comes with a price, our modern lives are being pestered due to mental health issues. Every day we wake up and move on with our lives, keeping anxiety and depression under the veil, which according to a report by the World Health Organisation affects more than 56 million people in India.

The frequent trips to counsellors, psychiatrists that take our time and money, may not be able to relieve us of the unnerving state of our mind and body. However, here’s a thing that can actually do wonders for your cognitive health, and that is penning down your mind through blogs.

The stigma attached to getting mental aid, or the time and efforts taken, etc, wouldn’t be something to worry about when you create your own journals or blogs.

Not just sharing your experiences with others, but also hearing out the stories of other people through blogs and posts, would ultimately help you know yourself better. Your writing passion, stemming from your experiences and perspective will be lifted once you start blogging.

A blog can literally be the most rewarding thing one can create. Putting your thoughts down in the form of a blog can not only prove to be cathartic but also therapeutic. According to Cross barriers, it can even inspire millions to undertake a noble cause. Telling about a particular problem or letting your readers know how a particular state or condition has been turning out for you would eventually help more people than you think. Central to the process is the chance for you to explore writing and shape your own story.

Cross Barriers’s – #MentalWellness Awareness Campaign

The benefits of indulging in expressive arts such as writing, blogging, etc have not been unfamiliar to us. Even doctors documented its psychological benefits such as less over-thinking, reduced levels of anxiety or depression, etc.

The touted healing benefits that come with writing about traumatic and stress-led experiences are profound. Not just that, write often to release any negative or positive feeling, expression that lies within you and your head starts feeling light already!

Mental health isn’t one size that fits all, rather it is multi-dimensional. A blog is your playground, where you can write about whatever interests you and stimulate your mind, snubbing the rest. Be inspirational, be yourself as a blog is just another manifestation of your personal expression.

Not only can blogging be your personal escape from the monotonous world, it can also be a medium for you to be valiant and expressive. If you want to take your flair for writing to the next level, a self-hosted blog with an authentic vision, and your own domain name is a good way to proceed. Turn it into a professional blogging platform that will help you earn while doing what you love.

Blog your way to self-fulfilment

Blogging is more than just writing, it can turn out to be your way to self-discovery. Talking about things that resonate with your mind and heart, while taking into consideration its relevance, will lead you to self-fulfilment.

The online medium has transcended borders, connecting people across the globe. With the power of blogging, you have the ability to change yourself and others around you. This also makes you feel more connected than ever before. When you feel like your voice matters, the sense of empowerment and importance is felt, which will have a great impact on your emotional as well as mental state.

Blogging gives you both options: either to create an identity for yourself or to be hidden under a pseudo-identity, with the tag “anonymous”, allowing you to express more freely. Either way, the choice is yours.

The science of better mind with blogging

 Jotting and learning things help kindle your brain, providing the neurons with a much-needed exercise. Blogging can also help you stay mentally fit, hold intelligent conversations, have a good memory, etc. Also adding a more public element to your writing, it is suggested that communal communication offers additional psychological benefits. In 2013, researchers at the University of Haifa stated that writing a blog is proven to be more effective than writing in a private diary as it improves self-esteem, lessening social anxiety and emotional distress.

Whether it’s the bottled up feelings or negative thoughts, word your every emotion through blogging. It is a medium of social interaction, which can really bring amazing things to you. So start with your journey now and look forward to sharing your experiences and stories. Good luck!

By

Sourced from Thrive Global

Sourced from VELE5

In the past, ads encouraged women to stay in the kitchen, kids to start drinking Cola at an early age and much more.

It’s really easy to get your basic items these days. Ads have pretty much everything you need. The best soap, cheap trips to an exotic destination, and so many “great offers.” Things were really difficult in the past. People couldn’t get any basic goods during the Great Depression and WWII. Millions of jobless people were starving in their homes, with no electricity and clean water.

The end of the war brought joy to everyone. People could get a job and buy basic items. Advertisers used the restart of manufacturing and made some of the most hilarious ads you will ever see.

TV advertising reached its highest peak in the 1950s. There were ads for cigarette brands, alcoholic drinks, cars, appliances, and dodgy pharmaceuticals. Some of the items were pretty cool, but the ad shared a completely different story.

Today, ads look a lot different than before. Advertising companies target different groups of consumers, and social media makes everything look easy.

In this article, we have listed some of the most hilarious ads from the past. Most ads are withdrawn and deleted for good. But, some have surfaced occasionally, and people’s reaction is priceless.

We bet some of these vintage ads would definitely be banned today. Imagine releasing an ad that encourages kids to drink Cola at an early age! Women don’t leave the kitchen? Really?

One particular ad earns young women that they would always be the bridesmaid if they continued to ignore their bad breath. Another ad suggested that TV helps kids improve their behavior and school marks. An ad from the 1930s encouraged parents to buy sun-lamp and put their kids to sleep under it. Chin reducer, anyone?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sources:

www.healthyfoodhouse.com

www.socialgazette.com

Sourced from VELE5

By Joel Goldstein.

In today’s competitive landscape, companies need to use every available method to increase their earnings. However, many neglect to maximize the value of their social media accounts. In my experience, platforms like Twitter, Facebook and LinkedIn offer massive upsides to businesses across all sectors. When leveraged properly, they can be an almost limitless source of lead generation. Here’s how to maximize social media’s income-generating potential.

Building a social media following.

The first step toward turning your social media into a revenue stream is building a social media presence and follower base. There are certainly plenty of users to attract on the most active social media websites. Twitter reportedly has approximately 330 million users, while Facebook has an astonishing 2.7 billion users. Even if only a tiny fraction of these users are interested in your industry, that’s still a massive audience for your business.

Companies who implement a comprehensive social media strategy typically do better than ones that approach their social media activity without foresight. If you’d like to develop a better strategy for building your social media following, you should start with an understanding of your desired audience. Who are they? What do they like? What platforms are they on? Answering these questions will give you the information you need to get started.

Once you understand your target audience, you can begin reaching out to them in an attempt to win their attention. The best way to do this is by regularly posting content they find relevant. This may include interesting statistics, contests and giveaways, engaging videos, and company news. Provide your audience with high-quality content consistently to start growing your social media following.

Use social media to increase web traffic.

As you build your social media following, you’ll want to start implementing strategies that allow you to profit on the increased attention. The first step in this process is getting users to move from the social media platform you found them on to your website. They aren’t going to do this on their own, so your company needs to come up with ways to incentivize their click.

One of the most proven ways to achieve this is with blog content. Posts with snappy titles and the promise of engaging content give social media users a real reason to visit your website. You may even want to consider promoting your blog posts via social media ads to get more eyes on them. Not sure how often you should be blogging? It depends on your goals, and experts suggest experimenting with your publishing frequency to find your “sweet spot.”

Optimize your landing pages.

Once a user has reached your company’s website, it should be extremely easy for them to take the next step in the conversion process. Marketers refer to this as a sales funnel. Essentially, you want to move the users who visit your company’s website toward your ultimate sales goal, which could be signing up for your service or purchasing one of your products. To accomplish this, you’ll need to optimize your website’s landing pages.

Landing page optimization means enhancing each element on your landing page in order to increase conversions. There are a few different ways you can accomplish this. For example, you may want to use a heat map to show you where users are clicking on your website. Or, maybe you want to track each visitor’s behaviour to see why conversions either succeed or fail.

Additionally, you can optimize your landing pages by completing the following steps:

• Make your offer clear.

• Simplify your page.

• Introduce clear call-to-action buttons.

• Add contact information.

• Add testimonials from satisfied customers.

• Utilize search engine optimization tools.

Utilize social media as a public relations tool. 

According to the industry report from RepResearch, sales reps value a brand’s reputation above all when deciding whether to take on a new line. Your company should also explore how social media can be used as a tool for public relations.

PR is something that every company does in one way or another. It involves deliberately managing the release and spread of information between a business and the public. Put another way, it is a strategic communications process that should allow for a mutually beneficial relationship between a company and its clients.

Social media has made PR more accessible. This presents its own benefits and challenges. When done well, PR on social media can be used to get more people interested in your business, define your brand’s image and drive more traffic to your website. These are all outcomes that have the potential to increase your company’s revenue.

One of the most effective methods of PR on social media is collaborations with other brands. This may involve curating content for other companies in your industry, or even guest posting on their blogs. Another opportunity you may want to consider here is asking C-level executives and social media influencers to publish posts that serve as PR for your company.

Remember that a new revenue stream is the end goal. 

Social media presents companies with exciting ways to generate new leads and increase revenue. The most effective way to accomplish this is by using your social media posts to attract users to your website. Your business can achieve this by regularly posting engaging and industry-specific content to its feeds, as well as by engaging in PR efforts on its social media accounts.

Once a user has reached your website, continue the conversion process by optimizing your landing pages and making it obvious what you want the visitor to do. Following these steps could be just what your company needs to turn its social media into a new stream of revenue.

Feature Image Credit: GETTY

By Joel Goldstein.

Joel Goldstein is the President of Mr. Checkout Distributors. Read Joel Goldstein’s full executive profile here.

Sourced from Forbes

By .

Even though they have to compete with other well established content delivery platforms such as videos and blogs, podcasts have made a name and place for themselves.

The Google 2019 update also tipped the scales further in podcast’s favor by enabling them to show up in search engines. Indexing of podcasts will help show audio content directly in search engines for users to consume.

Let us look in detail at what exactly podcast SEO is and how to go about this rapidly growing platform.

Why do podcasts need SEO?

Before we go ahead, it is safe to say that your content needs to be top-notch if you ever stand a chance to rank in search engines. No amount of SEO can come to the rescue if your content is not worth it.

Ever since the Google update, podcast SEO simply means you can reach out to audiences who have never heard of you before. In fact, people who are not specifically searching for a podcast can turn up at your podcast if it satisfies the intent with which the user was searching.

Why-Do-Podcasts-Need-SEO-Digital-Marketing-Podcast-SEO

Podcasts are widely used to advertise and market products/services nowadays. As more people consume podcasts, it is becoming extremely necessary to understand and take appropriate action to get your podcasts to rank in searches.

I will cover podcast SEO in two major parts: SEO for podcasts and SEO for podcast episodes.

SEO for podcasts

#1. Focus keyword

You need to decide and then focus on the keyword with which users will look up for your podcast on Google. If your niche is super competitive and filled with podcasts already, go for long-form keywords satisfying the search intent of users.

For example, going for “how to brew a coffee at home” rather than “brew coffee” will significantly improve search queries.

#2. Podcast title

This is where you describe what your podcast is about. Your focus keyword needs to be a part of your podcast title. More importantly, your title should clearly tell the user what the podcast is about. This will only help Google to better place your podcast in search results.

If your podcast title is not clearly telling the audience what it is about, try going in for a subtitle. This will have a major impact on the ranking of the podcast as Google will know what it is about and can throw it up on appropriate results.

#3. Podcast description

Podcast metadata is super important from an SEO point of view. Not only Google but podcast platform searches such as Spotify and Apple use this metadata to better understand the context of your podcasts. This helps you rank in searches and therefore it is important to optimize.

Use your focus keyword a minimum of ONCE as keyword stuffing will only attract a negative penalty. Clearly describe what the podcast is for so it is easier for search engines to recommend when a user searches for your focus keyword.

#4. Converting to a blog post

Every time you release an episode of your podcast, release the transcript as a blog post. Also, ensure your blog post links back to the original episode. This is great for SEO. It not only helps to significantly increase the authority of your website which in turn will favor your podcast in the long run, but it also allows your podcasts to be looked up by users searching through different mediums.

If you need help converting the transcript to a blog post, you can quickly try out Wavve which will transcribe your podcast audio to a post on its own. Though Google is transcribing your episodes, it is still a developing system and will be some time till it perfects it. This is the reason why having your transcripts covered by a tool is highly recommended.

Share-Your-Audio-on-Social-Media-In-Style-Podcasts-SEO

SEO for podcast episodes

#1. Episode metrics

Once your target keyword for the episode is finalized, you need to optimize your episode around it. Each episode should have its own unique keyword as individual search results can now show your podcasts in the results.

Your episode keyword should be used in the episode title and description as it is. The title and description should convey clearly what the episode is going to talk about so users know what they are going to get out of it.

Try out Google Keyword Planner to figure out keywords around your topic for the best results.

#2. Saying your keyword

Just as on YouTube, saying your target keyword actually helps to optimize your content. Search engines listen to your content to decide if it is the best fit for a particular search term. Try to optimize your content around your keyword synonyms throughout the episode for the best results.

#3. Episode transcript

Google scans written documents far easier than any other media today. So, it’s worth it to have a transcription of your podcast. Though Google has started automatically to transcribe your podcast, it still is best to submit your own as explained before. This helps the search engine to properly understand the context of your podcast.

SEO-for-Podcast-Episodes-Blog-Bufferapp-Podcasts-SEO

#4. Promotion

Engagement on social media with your content is as important as any other point here. You need to promote your podcasts on all your social media channels to ensure there is maximum exposure and eventual engagement with target viewers. There is a direct correlation between engagement on social media and search engine rankings.

SEO-for-Podcasts-Episodes-Promotion-Podcasts-SEO

#5. Google Podcasts

Adding your podcast to Google Podcasts will greatly enhance its SEO. It will help Google to show audio snippets from your podcasts and also help you monitor rankings to further optimize your content accordingly.

Podcasts – The arrival of the future

For a long time, podcasts were deemed to be the future of content consumption. Well, the future is truly here now. Not only have podcast listeners grown 37.5% in the last three years, there is a whopping 70% increase in active podcasts in the last two years.

It is safe to assume that the trend is only going to go up and as a marketer, entrepreneur, or business owner, you can not avoid or overlook podcasts anymore.

Thanks to Google, podcasts have started reaching audiences which were never possible before and that is why podcast SEO is a game changer today.

Try out the above-mentioned tips for your podcasts and share the results with us!

By

Guest author: Aakash Singh is a marketing professional & a content marketing specialist. Having over 5 years of experience working with major organizations, he is passionate about digital marketing, blogging & SEO. Aakash lives in Delhi, India & writes about digital marketing & scaling your online presence on his blog, cupofglory.com. Connect with him on LinkedIn and Twitter.

Sourced from Jeff Bullas

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Indoor Air Quality When first hearing it, you may think that indoor air quality is more of an advertising gimmick than a genuine concern. Or you may think it’s something that happens in some more hazardous areas, not your home, so there is no need to call air quality specialists now.

When first hearing it, you may think that indoor air quality is more of an advertising gimmick than a genuine concern. Or you may think it’s something that happens in some more hazardous areas, not your home, so there is no need to call air quality specialists now. However, there have been official studies conducted by universities and health organizations show that it is a pressing matter indeed.

After all, isn’t the air we breathe the most important thing for sustaining life? But, what studies have shown is that the quality of the air we breathe greatly affects the quality of our life, our thinking, performance, and our bodily functions.

Anyone who goes mountain hiking or camping in the woods will tell you how their thinking and mood immediately improves when they get the first whip of that fresh natural air, free from various pollutants we live with and ignore daily. But, those pollutants are not just outside in the streets, they are inside of our homes.

Indoor Air Quality and Productivity Correlation Research

The National Oceanic and Atmospheric Administration, which is a scientific agency working within the United States Department of Commerce, estimates a loss of around $150 billion in various costs annually.  This is for the U.S alone as a result of illness and reduced productivity due to poor indoor air quality.

To make the figures clearer, the same research states that around $93B of that $150B is a loss due to headaches, irritation, fatigue, and similar conditions all coming from what is called the “sick building syndrome”.

The Environmental Protection Agency, which is an independent agency inside the US’ federal government, found that airborne pollutants indoors are, on average, 2 to 5 times higher in concentration than outdoor pollutants. Their studies have shown around 11% increase in workplace productivity after the indoor air was cleared properly.

Another study, this time from the Harvard School of Public Health conducted in 2015, has yielded even more staggering data. It was what is called a “double-blind study”, meaning no information was revealed that could influence the participants until after the study was complete.

They have observed people working in offices with good ventilation and low air pollutant levels and determined that their cognitive functions are twice as higher than in workers who are working in offices with only average levels of those same pollutants.

A Gas Leak In California

There is a documented study from 2015, conducted in Porter Ranch, California after a gas-leak alarm was raised in that area. All schools in a five-mile radius installed air filtration systems in all classrooms and offices after that.

The study used the schools’ standard academic testing information from before the event for the baseline of the experiment. After the new air filtration, the students’ scores significantly improved in that five-mile area. Areas beyond this, that did not change air quality, saw no improvement or any change in this regard.

Worth Its Weight in Fruit

There was another study that focused on fruit pickers in California. It was conducted by the University of California at San Diego, the University of Southern California, and Columbia University. The daily salaries of the fruit pickers were directly determined by how much fruit they picked on that day.

The study compared their daily score with the air quality measures and it was found that they picked, and subsequently earned, significantly less on days when ground-level ozone readings were at the highest. The worse the air got, the less they earned.

Of course, fruits are generally picked outdoors, or at least in glass gardens, but this only supplements the indoor air quality argument. This is because the indoor air is more susceptible to getting polluted because inside of a building there is no wind, drafts, and similar natural air cleansers.

How To Improve Air Quality and Comfort Now?

When talking about air comfort, we are talking about several factors that include:

●   Temperature

●   Humidity

●   Air Movement

Not much we could say about air temperature that isn’t common knowledge. Cold is bad, too warm is also not good. But, thermal discomfort is the #1 complaint in office workplaces and this is because they accommodate larger groups of people, all with different temperature preferences.

One could never satisfy personal, specific, off-normal temperature preferences for each person in a group of people. But, companies can make an effort to meet certified air standards easily available and reachable with the help of several things, like the IAQ (Indoor Air Quality) Monitor, Air Purifiers, personal fans, and similar stuff.

Designing for Clean and Comfortable Air

However, if one would really like to improve air quality in a home or a workplace, one should start thinking about this before the build or during renovations. Many ventilation systems that can solve this problem for good, and they include:

●   Call Air Quality Specialist

●   100% outside-air systems

●   Underfloor air distribution systems

●   Displacement ventilation

●   Green Rating Systems (LEED, WELL, etc…)

●   Demand-control ventilation (DCV)

If we are talking about extreme climate areas, extremely hot or cold, naturally more complex solutions must be utilized. In these cases, it is recommended to separate the outside air supply system from the cooling or heating systems.

This must be done to conserve the energy needed to maintain the temperature, while still ensuring 100% or the outside air capacity needed for a healthy indoor environment.

Thanks for reading!

By

Armondo Mollindeo is the founder and owner of Elite Plumbing, Heating & Air Conditioning which is one of the leading companies in Las Vegas providing licensed services for air conditioning repair, heating, and plumbing.

Sourced from Thrive Global

By Minda Zetlin,

At the GeekWire Summit, the Microsoft founder talked pandemic, climate change, and cement.

The pandemic will get worse before it gets better, and will continue to be a threat at least through 2021. The toughest climate challenge won’t be the cars we drive, but the buildings we build. And even though things seem dire right now, in the big picture, life will continue getting better.

Those are just some of the predictions Bill Gates made during an hourlong fireside chat at the virtual GeekWire Summit conference last week. Gates answered questions from GeekWire editor-in-chief Todd Bishop on topics ranging from his late father to antitrust action against big tech. (Today’s leaders aren’t making the mistake of neglecting their relationships with government officials, he said, because, “Everybody saw what I did and knows better now.”)

Here’s some of what Gates predicted:

1. The pandemic will get worse before it gets better.

“Between now and the end of the year, things are going to get worse,” Gates said, when asked for a timeline to beat Covid-19. “The model even a few months ago showed that with more people indoors and colder weather, both Europe and the U.S. rebound. And, unfortunately, that proved to be correct. So we can expect an increasing number of cases and deaths over the fall.”

After that, he said, things will improve: “The good news is that better therapeutics — primarily monoclonal antibodies — will start to become available by the end of the year or early next year.” Monoclonal antibodies are made by cloning white blood cells and can be targeted at particular antigens. President Donald Trump received this treatment as part of the cocktail used to defeat his Covid-19 infection. Eli Lilly recently paused its monoclonal antibody trial, but Gates is hoping it will restart soon.

Vaccines are also on their way, he said: “The likelihood is by early next year, two or three of the first six that are in phase three trials right now are likely to get approved. And that starts you on a path toward cutting transmission.”

Gates said he hopes that, with vaccines available, schools will be able to move toward reopening. “Certainly by next fall, I would hope that we could get education back on track,” he said. “So by late 2021, the U.S. could be in much better shape than we are right now.”

Still, he cautioned, the pandemic won’t be truly finished anywhere until it’s defeated everywhere. “We won’t be completely back to normal until we get rid of this virus everywhere in the world,” he said. Gates noted that some nations, such as New Zealand, Australia, and South Korea, quickly contained the virus only to see new infections arrive with visitors from abroad. “So global elimination, with a lot of cooperation, is something we think should be done,” he said.

2. We’ll be better prepared to fight the next pandemic, and some of today’s diseases, too.

One good thing to emerge from the current pandemic is that governments around the world, and the U.S. in particular, are doing a much better job of providing funds for pandemic response, Gates said. Perhaps even more important, the race to stop Covid-19 has accelerated development of RNA vaccines. Traditional vaccines work by infecting the recipient with inert or “dead” pathogens in order to jump-start an immune response. RNA vaccines aren’t entire pathogens but merely their “messenger” RNA, which produces a similar response from the immune system. Because they don’t require the entire pathogen, RNA vaccines are safer to administer, easier to produce, and potentially more versatile.

“That’s a very promising approach, both to shorten the time to create a new vaccine, and to be able to have a generalized factory that could be standing by no matter what disease you’re going after,” Gates said. “We want to use that platform to try and do an HIV vaccine, malaria vaccine, and TB vaccine.”

3. The toughest climate change challenge won’t be cars. It’ll be buildings.

Most people think of fighting climate change in terms of greener energy, such as solar or wind power, and such solutions as driving electric cars. Gates said he supports those initiatives, but that we’re facing a tougher problem when it comes to manufacturing cement and steel. “We don’t have a way of making cement that doesn’t involve substantial emissions,” he said.

That means that, while changes in human behavior to reduce carbon emissions can make a difference, “tech is the only solution,” he said. “Without innovation, there’s no way. Fortunately, innovation — although it’s hard to predict — across about 10 different areas, if we have those innovations, we can do very well.” Gates is already backing Heliogen, a startup exploring ways to use solar power for high-temperature applications such as steel and cement manufacture.

4. If you look at the big picture, things are getting better.

Gates is famously optimistic, and that quality came through when Bishop asked him, “Bill, what gives you hope?”

“Overall, the basic framework is that life is getting better,” Gates said. “Slowly but surely, we’re recognizing how we treat minorities, how we treat women. Slowly but surely, we’re reducing cancer deaths, beginning to understand things like diabetes and Alzheimer’s.” There are setbacks, he acknowledged, and the pandemic is a huge example of that. But, he said, “a hundred years ago, the death rate of children was about 30 percent before the age of 5. There’s nowhere in the world that’s that bad now.” While child mortality is still too high in some places, he added, “Progress will continue to take place. And so, you know, I’m upbeat.”

Feature Image Credit: Bill Gates. Getty Images

By Minda Zetlin,

Co-author, The Geek Gap@MindaZetlin

Sourced from Inc.

By Thomas Glare.

Description: Despite the constant traffic in social media, some businesses still think they are better off not using this amazing and largely low-cost resource for advertisement. We have a few reasons why they might want to reconsider that opinion.

Introduction: Social media platforms are everywhere. If you have a smartphone and Wi-Fi, you have access to everyone you know and everyone they know every second of the day. And, while using it to reconnect with old friends is a pretty solid way to utilize such a versatile medium, it can also be a great resource for marketing.

These days, it seems like everyone has social media accounts. From toddlers to grandparents, Facebook, Twitter, and Instagram have kept us connected, for better or worse, and allowed us to know everything about everyone. It is even possible to win real money by clicking on an ad or doing a social media quiz.

Marketing in the Age of Social Media

In the past, ad traffic was expensive and could only come from television, radio, and newspapers. Promos run maybe once an hour to as little as once a week, and the target audience was only listeners, watchers, or subscribers. And advertisers hoped their target market was tuned at just the right time, but it was essentially a gamble.

These days, social media advertising has almost overtaken all other forms of marketing. As a matter of fact, when a marketing firm lists their services, if the phrase “social media campaign” isn’t mentioned, a lot of businesses will move on. It isn’t the niche market of ten years ago, but a living, breathing animal of its own.

Your Next Marketing Strategy

White pages do work, and emails are still a heavy hitter in the marketing game. But if you want to get the most eyes on your product or service, you can’t beat the endless traffic of the big three. These social media networks have made a killing based on this knowledge. So, why shouldn’t you?

Here’s how:

1.    Ready and Waiting

Your customers are on social media. You want to connect with them. So, like AT&T used to say, “Reach out and touch someone.” They are waiting for you to tell them what you have to offer. Don’t leave them in suspense.

2.    Branding

You aren’t just a business but a brand. And your brand is the face of your company. People recognize big brands because they stand out, and there is something special about them. Get your brand out there and introduce yourself!

3.    Improving Relationships

Online reviews have replaced comment cards, and access to business owners has become commonplace. Using social media to stay connected with your customers is the best way to know whether your business is doing well, and what to do to fix it if something is wrong. Instantly.

4.    A Wider Net

Any social media manager will tell you not to aim at small but launch a large campaign to draw big attention. As far as social media plans go, this is a valid idea. You may inspire new business just because you took a chance on an untapped market for your niche.

5.    Low Money Down

Let’s say you are a casino. Your business is to bring in people with money to spend. But how? Free coupons! You put a free coupon for slots free spins on Twitter, and the traffic flows into your site. And you paid next to nothing for it. Social media marketing is the most cost-effective medium for product promotion.

img alt: social media marketing

6.    Competition

Everyone has a business out in the world that is trying to take your customers and your dollars. And guess what? They already have a website and tons of followers, subscribers, and valued customers. They aren’t taking your business; you are giving it to them by not having a social media strategy.

7.    Loyalty

People like to know who they are buying from. A bad social media brand can kill a business, just because of the owner’s improprieties. But if your customers are aware of your story, and it garners trust and makes you seem like a quality human-being, they instinctively want to support you.

8.    Drawing a Bullseye

While you can throw out a huge campaign that blankets the entirety of social media, you can also target specific people, catering to your most fervent customer base only. It is similar to fishing with a bait that only certain fish like. Sure, you will get some outsider nibbles, but you will hook what you came for.

9.    Up the Ladder

Along with knowledge of SEO, traffic algorithms have a hand in search engine rankings. The more people visit you, the higher you are on the list when customers search for your business. Typically, the average web surfer will pick one of the top five links when looking for just about anything.

10.Reaching and Grasping

Just like the Internet is global, so is social media. And that means you can now advertise all over the world from one or more platforms with ease and speed. Customers in Estonia can buy your product, receive it, and give you feedback in a matter of days, not months like in the past. It has connected the commerce of the world.

Conclusion

Social media management may seem a little odd to those with old school marketing ideas, and that makes sense. So many advertising fads have come and gone, it can be puzzling if getting an account for your business might just end up as a waste of time. But the upshot is that advertising on platforms like Facebook, Twitter, and Instagram are so quick and easy that you’re actually wasting more time trying to come up with reasons not to.  Do you advertise your business on social media? Has it helped your bottom line and customer traffic?

By Thomas Glare

Thomas Glare runs a marketing firm and believes in the power of advertising through social media platforms. He recognizes it as a vital tool in promotional mediums and uses it on a regular basis for his clients to promote his own business interests.

Kirim.Email filters out spam, bots, and other drags on your marketing bill.

Online marketing can seem pretty impersonal; everyone has a social media branding plan, but it’s disheartening hoping for even a quick glance from potential customers amid the flood of memes and clickbait.

That’s why it’s more important than ever to maintain the fundamentals of email marketing. Email addresses are like gold to up-and-coming businesses, and those newsletters and messages you send are read on customers’ home turf—making them a lot more likely to respond. Of course, email marketing isn’t without its own hazards. To deal with them, you need a service like Kirim.Email to streamline your plan and weed out any wasted (and potentially harmful) contacts.

The all-in-one tool lets users build a list of subscribers and send an unlimited amount of emails from one central dashboard. Schedule them weekly, daily, or multiple times a day for no extra cost. More importantly, Kirim.Email automatically validates all your addresses, and can detect and delete “zombie” accounts or those that are simply a front to send spam or malware. Not only are these fake addresses potentially harmful, they’re an added drag on the cost of your marketing campaign.

That’s hardly all the service does, though. Build your own landing page directly through Kirim.Email, with full functionality and access to thousands of graphics, photos, and other assets; set up surveys through Google Forms or Google Sheets and incorporate them directly into the list with a third-party add-on. And do it all with no coding required. Kirim.Email integrates seamlessly with popular web platforms like WordPress and Facebook, allowing users to focus on what’s really important: the message you want to send to and the connection you want to make with customers.

By StackCommerce Team.

Sourced from PC