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Snap shares soar over 20 percent as usage jumps during coronavirus

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By Nicolas Vega

Snapchat parent Snap Inc. on Tuesday reported revenue that demolished Wall Street’s expectations as millions of hunkered-down users stared at its app amid the coronavirus pandemic.

The social network famous for its disappearing photos and messages said that it saw usage jump toward the end of March as people turned to it to communicate with friends and family. Snap also said that it saw increased engagement with its in-app games and original content.

Snap reported daily active user numbers grow 20 percent year-over-year to 229 million, beating analyst forecasts of 224.7 million. Revenue clocked in at $462.5 million, a 44 percent year-over-year increase that outpaced Wall Street’s predicted $428.8 million and showed few ill effects from the pandemic.

Shares of Snap opened trading up more than 23 percent, at $15.33.

“These high growth rates in the beginning of the quarter reflect our investments in our audience, ad products, and optimization, and give us confidence in our ability to grow revenue over the long term,” Snap’s 29-year-old chief executive Evan Spiegel said.

The company said higher revenue in January and February helped offset slower growth in March as advertisers began to tighten marketing budgets due to the coronavirus.

Small and medium-sized businesses have been hard-hit during the pandemic, but represent a smaller portion of Snap’s direct response ad business, which has helped protect revenue, Snap’s chief business officer Jeremy Gorman explained on the earnings call.

Moving forward, Snap said it will have its sales team focus on serving advertisers in industries like gaming, home entertainment and consumer packaged goods, which are expected to see higher demand from people stuck at home.

For example, Snap could help movie studios pivot to digital or streaming releases, Spiegel said.

Snap said it would not provide its usual guidance for the next quarter, given the uncertainty caused by the coronavirus.

Feature Image Credit: Snap Inc CEO Evan Spiegel, Getty Images for TechCrunch

By Nicolas Vega

Sourced from New York Post

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Coca-Cola slams brakes on ad spend: ‘There is limited effectiveness to brand marketing’

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By Katie Deighton

The Coca-Cola Company is looking to cushion the Covid-19-led decline of its bars and restaurants business by reducing marketing costs globally, and, in some markets, coming “off-air” entirely in Q2 2020.

The company reported global volumes were down by 25% in the first quarter of 2020. This was driven primarily by a substantial decline in its away-from-home business, which comprises trade orders from bars, restaurants, movie theaters, sports stadiums and on-the-go retail such as convenience stores.

James Quincey, Coca-Cola’s chairman and chief executive, noted this was partially offset in the US by a rise in drive-thru and carryout orders, as well as e-commerce and grocery stockpiling in some developed markets.

However, with lockdown halting out-of-home events and minimizing grocery trips for the foreseeable future, the company now predicts its second quarter to be “the most severely impacted” of the financial year.

Coca-Cola has thus cut brand marketing – partially to reduce costs and partially because it is skeptical of return on marketing investment at this time.

“We’re being … mindful about the right level of brand marketing and new product launches given the consumer mindset across market,” Quincey told investors yesterday (21 April). “We’ve developed and determined that in this initial phase there is limited effectiveness to broad-based brand marketing.

“With this in mind, we’ve reduced our direct consumer communication we’ll pause sizable marketing campaigns through the early stages of the crisis and reengage when the timing is right. These plans will vary from market to market with our earliest reengagement focusing on the recovery in China.”

He added: “Staying close to our consumers in a relevant way is a key guiding principle, and staying disciplined to demand an appropriate ROI is a close second.”

John Murphy, the company’s chief financial officer, confirmed that in its quest to “really stay close to the consumer in a relevant way”, Coca-Cola had made the decision come “off-air” in “many markets”.

He explained the brand is implementing this Q2 shutdown in order to give its various markets more flexibility with marketing strategies and budgets later in the year, dependent on when and how each country reopens for business and events.

“We have had a number of communications announcing that we will take a pause for now while we focus our efforts on our communities and on other priorities and that we’ll be back later in the year,” he said, alluding to the “millions of dollars of planned marketing spend” that Coca-Cola says it has donated to pay for the personal protective equipment (PPE) and beverages for healthcare workers.

Despite the company’s skepticism over brand marketing during coronavirus, it is making a concerted effort to enhance its presence on the shelf. The company has “redeployed” its ground sales reps and trained them in merchandising.

Coca-Cola hopes this will result in “increased share of displays of stock on the floor”, aided by a “ruthless” prioritization of core products and key brands to “help customers simplify their supply chains.

“We’re also taking this opportunity to reshape our innovation pipeline to eliminate a longer tail of smaller projects and allocate resources to fewer, larger, more scalable and more relevant solutions for this environment,” added Quincey.

The company’s decision to halt brand marketing is in stark contrast to the strategy of Procter & Gamble, one of the world’s largest advertisers. The CPG business is planning to increase spending on advertising during the coronavirus lockdown period in order to “maintain mental … availability to the greatest extent possible”.

Feature Image Credit: Coke’s Super Bowl 2020 spot was a celebrity-heavy affair

By Katie Deighton

Sourced from The Drum

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DTC—Throw Away (Almost) Everything You Know

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By Mat Zucker

Direct to Consumer as we’ve known it is over

Even prior to the COVID shutdown, the DTC market was standing on shaky grounds at the beginning of 2020. The cost of customer acquisition had been increasing with weak attribution to paid social given a crowded and diluted digital marketplace. The harsh reality hit that the primary way to gain customers was broken and eating away at cash. Brands started pouring money into omni-channel marketing and presence, and we all started seeing digital native brands on billboards, subway stations, department store pop-ups and, physical retail.

The exposure of the toxic, unsustainable organizational culture at Away opened up the pandora’s box on one of the biggest challenges for pure-play digital brands: organizational performance. Once revered within DTC industry circles, Brandless and Outdoor Voices’ demise with cash woes and organizational failures were a reality check to peers as well as the venture capital funds supporting them.

I spoke to my colleague Eunice Shin, an expert in the space. “To add to this mix, exit strategies were looking grim. Financial health was seen through a different lens from Wall Street than from VC-backed pre-IPO measures/standards,” she says, citing delayed IPO filings for AirBnB, and antitrust regulators blocking the merger of Harry’s and Edgewell. She also observes there hasn’t been another shining example of corporate acquisition such as “Dollar Shave Club” in recent times.

The DTC battle cry quickly went from scale and growth at all costs to, well, profitability at all costs. Then the pandemic shutdown hit.

For those already struggling with pre-COVID issues, it’s become even more difficult. Closures. Massive furloughs. A halt on marketing spend.

You can’t turn off marketing then expect to turn it back on and have the same position. Brands can only scale back so much before risk having to restart their entire acquisition engine, which will be incredibly expensive and just not feasible.

Signs of survival

However, there are signs of how some DTC companies are surviving, and in some cases thriving, through the crisis:

  • Organization: Digital natives have not skipped a beat in moving to a virtual workforce, speedy mobilization has been evidenced in smart and timely community and messaging moves.
  • Community building not just advertising: Showing up through digital screens with empathy, compassion and generosity has greater impact on building brand capital than in tone-deaf, expensive advertising.
  • Advertising-ready: With social ad inventory trending down, companies with cash are in pole position to take advantage in less crowded market with the paid marketing they do.
  • Supply chain advantage: Disruptions in the supply chain are creating slower shipping times, normally a distinguishing factor for DTC products. DTC brands that have more control over their operations and supply chain are in advantageous positions.

Hitting the refresh button on DTC

So what does the new DTC playbook look like now?

  1. Organize your operations. Accelerated because of the crisis, digital natives need to focus on optimizing organizational operations, building profitability controls. The furloughs may give the pause companies need to reposition how they go/grow in this new recovering market. Talent, in the right roles with the right support, will continue to be a driving differentiator in DTC.
  2. Rethink acquisition strategy. Though paid marketing on social may have found some near term relief, bets are that it won’t last for long. The principle in paid acquisition has been that if a brand spends more to acquire a customer one time than the customer spends in that one transaction, it’s doing so on the hope that the customer will love the brand, they’ll buy again and again, and tell their friends to do the same. Prior to 2020, the uneven focus had been on getting as many customers as possible for that first purchase. Brands need to broaden the focus of acquisition to include retention-based insights to retool how they target, segment and acquire. Omnichannel is not dead, but it needs ongoing data to inform prioritization of channels and the ability to quickly make those calls. I wrote about how launching products has been changing last year.
  3. Keep the service bar open and raise that bar. Marketers can’t just start conversations, but must foster ongoing engagement. Building a community with relevant content, information, and services that will have customers engaging again, and again and again. Customer service is imperative and core to brand building in the new era – poor or labored communication is not forgivable in DTC. Don’t forget social responsibility – how your brand shows up in moments of good and bad. Corporate responsibility is simply brand table stakes.

According to Shin, “marketers are refreshing how brands see their customers, starting with a new lens on customer acquisition. Whether a digital native or not the DTC principles of authenticity and relevance is shown in how brands are showing up to customers. “Go where the customers are,” she directs. “Take it back to the customer journey, but now mix in how you’ll engage your customers in the face of personal fear and uncertainty, ominous news around the economy, and a much higher expectation in brand responsibility.”

Feature Image Credit: Getty

By Mat Zucker

Sourced from Forbes

 

 

 

 

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15 Things Everyone Will Be Doing Once Coronavirus Is Over

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Coronavirus has changed the lives of many people around the world. This virus has caused many to be cooped up in the house and constricted people from going to all the places they usually do. In this article, I will be mentioning all of the activities you will catch people doing after the virus is under control.

1. Bowling

A lot of people just want to get out, have fun, and feel themselves again. This pandemic has been hard on all of us, and when things get back to normal, we will be seeing people just getting out and having fun! Meaning bowling is a great option to choose when wanting to enjoy yourself with the people you love!

2. Going To The Movies

Movies are another great idea to go out and do when the stay-at-home order is lifted! Movies are fun, relaxing, easy, and affordable! Many people’s finances have been hit, and when we can leave our homes, many people will not have the funds to do the things they really desire to. And that is why movies are an activity that many can afford after everything resides.

PIN IT

3. Going To A Party

Quarantine has been hard to cope with, to say the least. And people desire to have fun and forget about their problems for a moment. That is why I believe people will not only be going to parties after the stay-at-home order is lifted but also be throwing them! People want to have fun and be around people.

4. College

The people who are in college and were not able to finish all their courses during this time will be seen going to campus and get everything figured out. I hope the students who did not have the resources to finish up this semester will get the opportunity to get everything cleared up.

5. Going Out On Dates

All the single or taken people who love going out on dates will agree with this activity! Dates are fun, exciting, and romantic, and people miss it! Meeting new people and spending time with your partner is always a nice thing to do. Once we are up and running again, people can enjoy themselves in this way!

PIN IT

6.Redecorating

Being stuck in the house can bring you to become tired of your decor, furniture, or color scheme you have throughout your home. So when people can leave our homes, many people will go out and shop for new decor and furniture! Staring at the same decor for too long can easily have you wanting to change up the entire look of your home.

7. Visiting Family

People are missing the family members that they do not live with or live close to. Family is so important to most people, and people have found that not being able to see their family regularly is difficult.

After the stay-at-home order is lived, we will see many people going out to visit their beloved family members and friends!

8. Shopping

Shopping had to be on this list! We all know that the world loves to shop because new things create a certain level of joy. That is why people will be seen shopping when the quarantine is lifted. You may even desire to do this yourself, and I am with you!

Coronavirus has changed the lives of many people around the world. This virus has caused many to be cooped up in the house and constricted people from going to all the places they usually do. In this article, I will be mentioning all of the activities you will catch people doing after the virus is under control.

PIN IT

9. Going To The Nail Salon

So, if you go onto your social media, you will see many people complaining about not being able to get their toes, nails, and etc. done because of the shutdown. Those who commonly get their nails done have been missing their nail techs like crazy. So, you will undoubtedly find many people quickly making appointments to get their nails done after the salons re-open.

10. Traveling

Traveling is probably not the first thing you will find people doing after the pandemic. However, those who have family miles away or who have a craving to take a trip to find relaxation will be the ones who will travel first!

Traveling is such a great option, but it is not the best activity to do right after the pandemic. Simply because the virus can still be active and can cause more sickness if we are not cautious or wise.

11. Church

Those who go to church on a regular are anxiously waiting to visit their church home when the pandemic ends. The church can hold great value and importance to people, and those people find such fantastic joy in being around their church family. When churches are allowed to open back up, people will begin to visit their local church as soon as possible!

12. Visiting Parks

Many people have gone to a park recently. But since the stay-at-home order has been put in place in many areas around the world, we can no longer visit parks. Therefore, we will be seeing many people at our local parks after all of this is over! Fresh air and relaxing time with friends and family is what many are looking for in this time!

13. Eating Out

Yes! Let us talk about eating out! Are you missing restaurants? Well, I surely am! Food is good, comforting, and eating out is the same.

Restaurants have always been the go-to outing for people who are bored or just wanted to get out of the house. Yet, that is not our reality right now. But after everything resides, you will see restaurants up and going for those who are seeking out their cravings!

14. Having Gatherings

At this point in the quarantine, we all miss our family and friends! For a good reason too. However, we know that staying home is best for everyone’s health, so, sadly hanging out with our loved ones is not permitted right now unless they live with you.

After the Coronavirus get’s under control, we will be seeing many people gathering with their family in friends, at their home, or out somewhere. Most, if not all, of us, are definitely looking forward to this activity!

 

12. Visiting Parks

Many people have gone to a park recently. But since the stay-at-home order has been put in place in many areas around the world, we can no longer visit parks. Therefore, we will be seeing many people at our local parks after all of this is over! Fresh air and relaxing time with friends and family is what many are looking for in this time!

13. Eating Out

Yes! Let us talk about eating out! Are you missing restaurants? Well, I surely am! Food is good, comforting, and eating out is the same.

Restaurants have always been the go-to outing for people who are bored or just wanted to get out of the house. Yet, that is not our reality right now. But after everything resides, you will see restaurants up and going for those who are seeking out their cravings!

14. Having Gatherings

At this point in the quarantine, we all miss our family and friends! For a good reason too. However, we know that staying home is best for everyone’s health, so, sadly hanging out with our loved ones is not permitted right now unless they live with you.

After the Coronavirus get’s under control, we will be seeing many people gathering with their family in friends, at their home, or out somewhere. Most, if not all, of us, are definitely looking forward to this activity!

PIN IT

15. Going On Nights Out

Nights out are simply the best no matter what you decide to do while you are out! Getting together with friends and spending time together while enjoying great food and activities is something many love to do!

I have no doubt that after the quarantine, we will be seeing many people going out during the evening and just having fun!

During these troubling times, please try not to worry too much. We will get through this pandemic. And things will get back up and running in no time. Comment below which activity you will be doing first when quarantine ends!

Featured Image Credit: https://www.pinterest.com/pin/367817494571619221/

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Sourced from SOCIETY19

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As Seen on TV The Curious Case of the Coronavirus Commercial

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By Jane Borden

As the pandemic rages on, brands are trying to sell peace of mind—as well as their products.

Don’t try to escape COVID-19 by watching prime-time TV: Commercials will snap you right back to reality. As “Safer at Home” orders cascaded across the country last month—and concern and fear about the pandemic peaked—brands quickly began executing their own responses. First came the cancellations of existing campaigns that suddenly felt insensitive or tone-deaf; think resort and cruise ads, and most famously, a KFC commercial in which someone licks someone else’s finger. Next came a round of ads recontextualizing services within the new normal, either by acknowledging it (“If you’re over mac and cheese and PB&J’s,” Pizza Hut says it can provide contactless delivery; an ABC promo invites you to social distance with The Goldbergs) or offering help (Ford, Hyundai, and Citibank, among others, all announced leniency on interest or payments).

But the brands getting the most attention as the pandemic drags on are doing something different: They’re selling nothing. In these ads, soaring music accompanies pictures and videos—much of them generated remotely—of empty cities, hands touching hands through plates of glass, and/or essential workers wearing masks, before the spots end with words of support. Walmart: “Here for you.” Facebook: “We’re never lost if we can find each other.” Uber: “Stay home for everyone who can’t.” Actual products are nowhere to be seen.

“It’s more of an awareness play,” said Joseph Kang, a senior project manager at P.R. and marketing firm Edelman. “They’re not doing hard advertising per se. They’re just saying, ‘Hey, look, we’re a brand and we care.’”

Judy Salzinger, a professor of advertising and branded entertainment at SCAD, agreed: “Brands are putting out messages right now to bring people together. And people will become a little more loyal to brands that make them believe it’s all going to be okay.”

To respond to this trend with cynicism, however, would mean missing the point. Salzinger’s Gen Z students want and expect brands to make them feel better, underlining a generational difference in how Americans view advertising. “They all had similar responses,” she said, remembering a recent class discussion about marketing during the COVID-19 crisis. “They thought advertising should be healing people and bringing people together.” To that end, several brands have begun to do more than advertising. For example: In a simple spot featuring a conversation between two teachers, Verizon announced that it had partnered with the New York Times to give subscriptions to every high school in America.

Do not, however, mistake any of this largesse for traditional corporate social responsibility, wherein major corporations earmark part of their annual budgets for philanthropy and receive good press as a result. People traditionally think of these initiatives as existing separately from a company’s mission, explained Rohit Deshpande, a professor of marketing at Harvard Business School. But “doing things to help consumers and customers is very much on-mission. This is somewhere on a continuum between staying on mission and survival.”

It all goes back to Maslow’s hierarchy of needs, which posits that our basic necessities, such as physical safety, must be met before we can fulfill nonphysical essentials like self-esteem. Self-actualization appears at the top of the pyramid—and is where most modern advertising lives. “Right now it’s shifted a little, and we’re more concerned about safety and security,” Salzinger said, which explains why billion-dollar brands like Uber are telling us to stay home in ads that are essentially public service announcements.

The specifics of this trend—brands producing PSAs for a global market—are unprecedented. But at its most basic, the phenomenon is nothing new. “Brands, even at the best of times, provide comfort,” Deshpande explained. Take, for example, Rolex: “Rolex emphasizes status because the people that tend to buy Rolexes are people looking for status.” If your self-esteem is tied to status, buying a Rolex makes you feel more comfortable. Therefore, he continued, “there’s a direct link from what brand strategy was to what brand strategy [currently] is.”

This is why many consumers may not find it strange to see companies in the COVID era spending money on ads selling nothing. We have become accustomed to being sold comfort instead of products.

Another way to say it? The nothing they’re selling right now is as real to us as the difference between Coke and Pepsi—two products that are basically the same, but nevertheless have their own staunchly loyal customers. Deshpande traced the origin of the association between brands and consumer identity to this problem of sameness: Brands need to differentiate themselves from one another, which inspires similar brands to focus on emotional appeals rather than the products themselves. Over the past several decades, vast swaths of advertising have taken the emotional-appeal route—which has resulted in generations of consumers who feel their identities are represented by the brands they buy.

Apple, in particular, has been a master at this genre of advertising. “There’s been a trend toward anthropomorphizing products so that a brand is actually like a human being, and a brand becomes your friend,” Deshpande said. “People fall in love with their iPhones much more than they do with their Androids.”

Brands are especially eager to be friends with younger audiences, Salzinger pointed out, because they communicate with friends more, and will raise children who will eventually grow up feeling a similar affinity for the company. To cater to millennials and members of Gen Z, a brand must be authentic—or at least appear authentic.

“Younger people are very cynical about brands, especially large firms. They are seeking authenticity,” said Deshpande. Ultimately it would be inauthentic not to respond in some way to the COVID-19 crisis, the elephant in the world’s room.

But, Kang added, “it’s important that brands also have a heart, have emotions and compassion”—you know, just like our friends do. In that way these PSAs are simply brands’ way of doing what friends all over the world are doing right now: checking in to say they hope you’re okay.

The expert at that has always been Coca-Cola, said Salzinger, referencing both “Hilltop”—the 1971 smash ad that debuted “I’d like to buy the world a Coke” at the height of the Vietnam War—and the brand’s partnership with the U.S. government during World War II, which brought Coca-Cola to the front lines. (The company also introduced its classic Santa Claus—a very good friend to many—in its branding during the Great Depression.) As they discussed the current crisis back in Salzinger’s classroom, one of her students asked a poignant question: “Where is Coca-Cola at a time like this? They’d be the perfect brand to heal the world.”

By Jane Borden

Sourced from Vanity Fair HWD

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5 Email Marketing Tips during the Pandemic

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Most ecommerce companies rely on email marketing.  But the Covid-19 shutdown requires an evaluation of email frequency and tone, among other tactics.

In this post, I’ll address how to manage email marketing during the pandemic.

Frequency

Depending on the product or service, adjust the frequency of marketing emails. It could be an increase or decrease based on consumer needs and demand.

Monitoring engagement rates can also help determine the frequency. If open and click rates are increasing, consider sending more often. Also, track email segments and adjust accordingly. Repeat customers may require more communication than occasional buyers.

Tone

Consumers are looking for deals. They also want the content and offers that they have grown to expect. However, consider adjusting the tone of your email marketing messages to reflect the pandemic.

  • Be authentic and empathetic.
  • Increase personalization for the needs of each customer.
  • Inquire about customers’ well-being, such as “How are you holding up?”
  • Set realistic expectations for shipping and delivery.
  • Offer flexibility in order methods, delivery, and payment.
Stitch Fix communicated shipping delays to consumers in a transparent manner, helping to build trust and loyalty. To email read, in part, "...we wanted to let you know that we are experiencing delays in our fulfillment center right now."

Stitch Fix communicated shipping delays to consumers in a transparent manner, helping to build trust and loyalty. To email read, in part, “…we wanted to let you know that we are experiencing delays in our fulfillment center right now.”

Retain New Customers

Many consumers are shopping online for the first time or more often. Remember new shoppers in your promotional emails. Try to build loyalty to convert a one-time buyer into a frequent customer.

Here’s an example of what not to do. I recently needed to purchase new running shoes. My regular online store did not have my size in stock. I found a new site, however, with my size. The site was more expensive. Given the circumstances, however, I was willing to pay more.

When I received my shoes, the price on the box was marked down to 50 percent of what I paid. I felt overcharged.

Remain Visible

To save costs, many retailers have cut marketing budgets and reduced communications to customers.  This may relieve short-term pressure. But it likely produces long-term damage in terms of awareness, market share, and loyalty — all of which are key to future success.

Maintain as much email marketing as possible. Try to be top-of-mind to your customers. It will pay off.

Use Downtime

The demand for ecommerce is generally increasing as brick-and-mortar stores close and consumers are stuck at home. Try to make good use of the downtime, however, to launch new projects. Examples include:

  • Survey your customers. Many consumers now have idle time, likely increasing response rates to email surveys. Also, knowing what your customers are thinking and experiencing could help adjust your business immediately. Providing a forum for feedback could help build customer loyalty.
  • Implement new email tools. Explore new email tools that could enhance or streamline your marketing efforts. I addressed some of my favorites at “17 Free Email Marketing Tools.“
  • Clean and update your email list. Accurate data is essential for email marketing. Consider, also, improving data collection and management.

Prepare for Upturn

The pandemic will eventually pass. Consumers will resume normal habits and routines. Brands will race to restore lost revenue. This will likely translate to increased competition for consumers’ inboxes. Your current email marketing tactics could determine how quickly your business bounces back.

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Sourced from PracticalEcommerce

 

 

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Digital Marketing Specialist

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ULearn, 89 Harcourt Street, Dublin

Salary:30,000 – 42,500

ULearn’s vision is a world where learners everywhere become passionate about the power of their own learning. ULearn’s mission is to empower learners everywhere through using and sharing proven, high leverage learning techniques in all of our content, programmes and courses. We want everyone at ULearn to commit to making a positive impact on the lives of everyone who interacts with any part of what we do.

ULearn is now opening dialogues with experienced Digital Marketing Specialists to develop, implement, track and optimize our digital marketing campaigns across all digital channels. This will involve support of our Customer Success Team in their B2C channel as well as our international B2B Partner channel. Our content and reach is both multilingual and multinational which presents the successful candidate with an interesting and challenging set of problems to solve. The Sales Manager and the Executive will be on hand to provide strategic and operational assistance as you navigate toward your goals.

ULearn operates in a fast-paced and entrepreneurial environment. We are looking for someone who would thrive in such a space. The candidate should possess a strong work ethic, as well as a genuine passion for digital data-driven marketing, advertising and, above all else, the ULearn mission, vision and values.

  • Commitment: commit to making a positive impact on the lives of everyone who engages with the people, content and services of ULearn
  • Ethics: uphold the highest ethical standards in dealing with learners, colleagues and stakeholders
  • Mind, Body, Spirit: we believe that everyone who works or learns with ULearn should stay healthy, happy and strong
  • Activation: you are more than just your role – delimit yourself and meditate on improvement. Only you can decide to have a higher level of involvement
  • Growth: you can be more than you are today. Everyone is accountable for their own improvement and the improvement of ULearn
  • A Will to Win: ULearn is a business – we are working together and playing to win
  • Teamwork: there are no boundaries around quality. We work together to meet the needs of our learners everywhere
  • Respect: We value our people and encourage their development – we have no time for bullying or backbiting

You must have a strong grasp of current marketing platforms and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Sales KPIs are reviewed monthly and quarterly, syncing to performance reviews both in terms of the OKR as well as any bonus / incentive schemes agreed upon with sales managers and staff.

 

RESPONSIBILITIES

Key Essentials

  • Plan and execute all digital marketing campaigns to our international clients including SEO/SEM, AdWords (PPC) email and display advertising campaigns
  • Design, build and maintain campaign microsites, portals and landing pages
  • Work on social media engagement on Facebook, Instagram, Twitter, Snapchat, TikTok etc
  • Measure and report performance of all digital marketing & sales verticals to assess against goals (Return on engagement and KPIs)
  • Plan, execute, and measure experiments and conversion tests
  • Identify trends and insights, and optimize spend and performance based on these insights
  • Photoshop & design skills for engagement materials (icon & infographics, branding in-house images, image layering and colour grading, posters, flyers etc)

Strong Skills in

  • Collaborating with other department roles to create digital campaign content (landing pages, etc.) and optimise user experience
  • Analysis – utilise strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Brainstorming of new and creative digital growth strategies
  • Optimizing existing and suggesting improvements to user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Understanding of the EFL industry would be a strong advantage to the candidate

MINIMUM QUALIFICATIONS

  • 3+ years proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in setting up and optimising channel campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate campaign tests
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook Analytics, NetInsight, Omniture, WebTrends)
  • Strong knowledge of design programmes like Photoshop, InDesign
  • Working knowledge of Demand-Side Platforms (e.g., Facebook Ads Manager, RocketFuel, MediaMath, AAP)
  • Experience in marketing automation and lead nurturing, working with platforms such as HubSpot, Marketo, Pardot, etc.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement

Click HERE to apply for this job.

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Promotional staff wanted in Connacht & Ulster

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Brandface, Sligo

Due to our large client base, additional campaigns and new clients coming on board we are looking for Brand Ambassadors to join our team in the Connact & Ulster.

We work with some major global brands across a range of industries including; FMCG, Drinks, & Sports. We are looking for open minded, product driven, brand aware people to join the team and help promote brands in the right way.

Click HERE to apply for this job.

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Logistics Staff for Marketing Campaigns

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Brandface, 47 Terenure Rd E, Rathgar, Dublin

We have some openings on our team for logistics staff to set-up and de-rig at various events and brand activations throughout the country.

Applicants must be over 25 years of age, and competent in driving vans. Manual Handling will be an essential part of the role also, and full training will be provided.

Previous experience is preferrable, and a good attitude is essential. Ability to work within a young energetic team is important, as is the desire to work with some fo the country’s leading brands.

The hours are flexible, the work is varied, and the atmosphere is fun.

Get your application in today…

Click HERE to apply for this job.

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5 Week Merchandising Role – Leinster – Full Time

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Headcase Marketing, Homebird Studios, Newmarket, Dublin

Headcase are looking to hire 22x new full time merchandising staff to work on 5x week project starting in May.
Activation days will be from Monday – Friday.
Find more details below.

Project Overview:
Timing: 17th May – 19th June.
No. of Days: 33x Activation Days in Total.

FULL TIME POSITION: (Monday – Friday)
Overview:
Role – Promo/Merchandising staff.
Location – Mainly Leinster region.
All Staff MUST be over 25yrs old.
Campaign Period – 17th May – 19th June.
25x activation days.
Activation Days – 8 hours per day. (*Daytime activity)
Monday – Friday for 5x weeks.
Full time team to work on throughout the campaign.

Role & Requirements:
You will be representing a global brand at a number of retail promotional demonstrations.
Previous promotional Experience is beneficial – but Full Training is provided.
APPLICANTS MUST BE Over 25s Only.
APPLICANTS MUST BE AVAILABLE May 17th – June 19th.
25 Day Contract with Competitive Payment Rates.
Roles for Drivers & Non-Drivers.

Click HERE to apply for this job.

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