editor, Author at Mediastreet

In News

A guide to Apple’s disabling of Facebook’s consumer research app

March 5, 2019 No Comments

The social network paid people to monitor their phone activity and Apple was not happy

Facebook and Apple are in another fight over privacy and data after reports surfaced on Wednesday that Facebook built a consumer research app that opened a backdoor to iPhones. The phonemaker, which disabled the app, has accused the social network of violating its app rules.

Apple and Facebook have had a contentious relationship since Apple CEO Tim Cook took a hardline stance against data-collection practices of internet ad giants, calling for more regulations in the industry. Facebook then hired a public relations firm to push back against the criticism of its business model.

The latest episode in the saga is a bit hard to follow. To help, here’s our guide to what happened.

The Facebook Research App
Facebook recruited phone users to install a consumer research app that tracked their web traffic, messaging, app usage and more. About 5 percent of the participants were younger than 18, according to Facebook. (Minors were prompted to get permission from parents during the download process, for what that’s worth.) The app program was managed by third party companies uTest, BetaBound and Applause, which helped distribute the app.

Quick cash for consumers
People who participated in the consumer research typically received $5 to $10 to download the app and up to $20 a month to keep it active. It was almost like a multilevel data marketing deal because people could also make money for each person they referred, and then extra money each month that those people kept the app active. According to online commenters who say they participated in the program, people could potentially even make hundreds of dollars a month. (Facebook did not respond to a request for comment.)

Why does Apple care?
In August, amid a privacy backlash against Facebook, Apple shut down a similar app from Facebook called Onavu, which also collected details about people’s phone usage. Apple said it violated its App Store policies, and no apps should collect data about other apps people have on their phones.

Facebook’s workaround
The new research app avoided Apple’s App Store by using a program that Apple created for enterprise customers. Companies like Facebook use the enterprise program to build internal company apps, apps for communication, transportation and other logistics useful to employees. However, the apps in the enterprise program are only for employees.

Who the fallout is affecting
Perhaps the people most affected at this point are Facebook employees. Apple not only disabled the research app, it shut down all of Facebook’s other utility apps for employees, reportedly leading to some chaos at the office. Facebook has said it’s talking to Apple about getting its internal apps back online.

Without the internal app program, Facebook will have trouble beta testing changes to its main apps, as well, like when it tries out a new design on Instagram or a new feature on WhatsApp, but only among employees.

Also on the case: lawmakers
Lawkmakers have added this issue to the host of others that led Congress to call CEO Mark Zuckerberg and COO Sheryl Sandberg to testify before them last year. On Wednesday, Sen. Mark Warner, D-Virginia, issued a statement that said, “I have concerns that users were not appropriately informed about the extent of Facebook’s data-gathering and the commercial purposes of this data collection.”

What about those consumers?
Everyone who participated were aware they were participating in market research, according to Facebook. Also, Google and other companies have similar research programs. Nielsen employs thousands of everyday Americans to share their TV viewing habits for market research.

On the other hand, it’s hard to tell if Facebook adhered to the strictest standards of disclosure, and how well-informed participants were. And Facebook already has been under a microscope for privacy and data-sharing issues, most notably the Cambridge Analytica scandal. There have also been questions raised about how Facebook handled user privacy and data, especially in its early days.

Bottom line
No advertiser will pull their money from Facebook over this, but they will call their ad agency and ask what the hell is happening, again.

Feature Image Credit: Bloomberg

By Garett Sloane.

Sourced from AdAge

In News

A Life of Blogging

March 5, 2019 No Comments

By Jason Weiland

What it’s like to analyze everything I do

I’ve been writing my whole life. But, I didn’t start blogging until my twenties.

Back then I called it “online journaling” because blogging and WordPress weren’t a thing yet.

I’ve journaled since I was young, so when I became interested in the internet in the 1990s, I tried to figure out a way to put my personal observations online. As I said, there was no WordPress, so I had to get creative.

This is my journey!

(I tried to use the Internet Archive to find screenshots of my old websites, but it didn’t go that far back. Let’s just say that all my websites were awesome and well before their time. You’ll have to take my word for it!)

BigHeadBoy.com

In the early 1990s, I taught myself how to use Photoshop and HTML and started building simple websites. As you can imagine, my first sites were horrendous! I think I remember clashing colors, loud tiled backgrounds, and animated GIFs of gophers dancing across the page.

After some time, my Photoshop skills got better, and I started creating interesting designs. But because of the nature of bandwidth at that time, images on web pages had to be very small. I figured out a way to create a graphical interface that had a small file size but was very appealing. I wish I had a screenshot.

It was an image of me with the head enlarged and some fancy clickable buttons. I would add new journal entries a few times a week, but each page had to be coded, so it took some time. I got well versed at cutting and pasting.

Eventually, HTML got better and better, and I added some very neat animated rollover buttons (again, I wish I had made screenshots). My first job as a web designer came because somebody saw my website and was impressed with my skills.

Not only did I love designing and coding the web pages, but I enjoyed writing online. Back then, the only comments I received were through email, because there wasn’t any way to add comments to a website yet. People reacted positively, and it’s one of the reasons I continued to design and write online.

I eventually got too unwell to continue updating the website. BigHeadBoy.com stayed with me for some time, and later when I started my own web design firm, BigHeadBoy Design, we used the domain for the company website.

When you clicked on this dude’s big head it loaded the website! (image owned by Jason Weiland)

During one of the years I was hospitalized quite a bit, I failed to renew the domain and lost it. Someone else snapped it up, but they never developed it.

JasonWeiland.com

There was a time I owned the .com for my name and used it as a portfolio/online journal. I was experimenting with design, and I used typefaces in interesting ways. I changed this website about once a month as I learned new things like JavaScript and CSS.

As far as the writing, I didn’t do anything groundbreaking because I was using the site as a portfolio, so I had to be very careful what I wrote about.

Again, I got sick and lost the domain.

SchizoIncognito.com

During the next few years, much was going on in my life with my marriage and my mental health. For some reason, I felt I should protect myself, so I started blogging anonymously. I’d never felt the need to hide before, but I needed to say some things that I didn’t want my family knowing.

I wrote with brutal openness. Some people were turned off because I was writing about my experiences with psychosis and self-harm. But, I had quite a few fans who followed religiously, even though I don’t think my writing was particularly good.

One of the banners I used for the site. (image owned by Jason Weiland)

I got some publicity one day, and I felt like the people writing it were trying much too hard to find out who I was in real life, so I shuttered the blog and never reopened it.

JasonWeiland.net

More recently, I wrote about the changes in my life after my last suicide attempt. I wrote a lot about my mental health, diet, and the businesses I tried and failed to start.

This blog changed quite a bit, as I used it as a way to get freelance clients at times.

It’s no longer active, but I may open it again soon.

ChangingMineChangingYours.com

A few months ago, I got the idea to start a blog chronicling the life and times of my family and I. I had thought to talk about the two girls we were going to foster, but they ended up going back to their mother. I’ve been paying attention to it more now that my wife is pregnant again, and I plan to start writing three times a week.

I guess when I started writing almost every day on Medium, this blog took a back seat. But that will change.

The site itself is not even complete. I don’t even have a mailing list set up, and so far I’ve only posted twice (and an about page). If you want to take a look, please let me know what you think so far.

That is Not All

I’ve had many, many more blogs, but these were either the most interesting, or the ones that changed my life somehow.

Blogging and journaling have been part of my life for as long as I can remember, so I’m sure I will keep doing them for as long as I can. Finding Medium has changed the game a bit for me, but I still think there is a place for standalone blogs on the internet. I know I will probably always have at least one going.

Blogging is great fun, and I feel if I ever decide to stick to it long enough, one day I will be successful with it.

It doesn’t hurt to try.

By Jason Weiland

Sourced from The Writing Cooperative

In News

2 Blogging Strategies That Helps You Maximize Time

March 4, 2019 No Comments

By Ogochukwu Obiajulu O

Writing everyday may look easy, but one of the greatest problems that Bloggers face is finding out time to commit to creative activities.

Blogging is Hard

And on a platform like Medium that finally offers creatives an opportunity to earn, growing an Audience is an uphill task that takes lots of dedication.

Being dedicated to something involves setting out blocks of time to do it. The issue for many is that there are also other Important activities that are squeezing the available time that they have.

I have seen posts by Bloggers on Medium who go on to highlight how unfair the Platform is, the complaints about the Algorithm is one which seems to go on and on.

Prior to blogging on Medium, I have built a blog on Steemit, so complaints about Content distribution are not new to me.

When doing my research about the benefits of blogging on Medium, I saw different posts by people who achieved success on Medium and are earning enough money to support themselves.

Such posts confirmed the possibility of earning from Medium, but I knew that earning was not as rosy as it looked.

For every blogger who is celebrating wins on Medium, there are 99 others whose blogs lies fallow.

They had given up along the way or could not keep up with their posting schedule due to a variety of reasons.

Maximizing time takes strategy, juggling blogging with work, Family time or school can be very exhausting.

You don’t have to sacrifice your blog growth for anything, these strategies will help know how to maximize your available time.

Establish Your Priorities

The first step involves sitting down to note your daily priorities. It is at this point that you would decide what you hold in high esteem.

If you believe that your Medium Blog is Important to you then you have to name it as a priority. There are different reasons why people blog.

You may want to achieve some or all of the following

Grow an online Audience for your work
Create an online income stream.
Grow a personal brand or Authority in a particular Niche

Establishing your priorities is not the hard part. The real work starts when you have to make out time for those priorities.

However, know that Time management is hard, but it is not Impossible.

When you sit down and do this exercise you will most likely find a disconnect between what you know your priorities are and what you find yourself doing on a daily basis.

I used to think that I don’t spend much on Social Media until I Installed Rescue Time which was recommended by Darius Foroux

Those seeming quick glances on Social Media added up to a significant amount of hours by the end of the day.

No matter your reason for blogging, it is safe to say that your blogging activities should fall into these three activities.

Writing Content
Finding Readers
Building community.

Once you group your activities into these three major activities, you will get a quick glance of what you need to tackle daily.

You can now go ahead and set goals in these areas. For example, there are days that I engage more with the content of others and there are days I focus more on building content.

Medium has a Mobile App, so you can work on the go. If you find yourself stuck in traffic, Instead of opening Instagram to watch Cat Videos, you can open Medium and read and engage with the post of others.

Many people are seeking engagement on their posts, but they fail to realize that the fastest way to achieve this is by going out and engaging with the content of others.

Practice Mental Blogging

Another challenge faced by bloggers face is finding topics to write about, it is not everyone that has the Superpower to come up with multiple drafts like Michelle Monet

The struggle of finding what to write about is real for many bloggers especially when a host of other activities are battling with your time.

There are two ways to solve this :

Read Widely
Map Out Topics

I put them in that order because reading widely helps make the second activity easier.

I find out that whenever I take out time and read many posts around online, I come up with a lot of things to write about.

Apart from Medium, a tool that makes this easier for me In Refind. It has a Mobile App that curates 30 top performing articles in your areas of Interests daily.

Mapping out topics works easier when you read widely. If you are able to map out a great number of things to write about then creating something like an Editorial Calendar would be easier.

Knowing what you are writing on a particular day helps a lot. On most days that I know what I am going to write about, I start by creating Mental Notes on points to add to the article.

If I remember a good quote or story that can be added to the story, I write it down on my notepad.

Mentally mapping what to write gives me a solid base to build upon when I start writing.

Having a sort of content calendar and Ideas to build upon will give you enough fuel to run with and help you ensure that you would never run out of things to write about.

Feature Image Credit: Undraw

By Ogochukwu Obiajulu O

Sourced from The Writing Cooperative

In News

Cheatsheet: Facebook now has 7m advertisers

March 4, 2019 No Comments

By Kerry Flynn

So much for privacy scandals dampening growth at Facebook.

Facebook exceeded Wall Street expectations with $16.9 billion in quarterly revenue and $6.9 billion in profit for the fourth-quarter of 2018. An especially impressive feat: Facebook is making an average of $34.86 per user in the U.S. and Canada, up 30.3 percent year over year. Its average revenue per user was up significantly in every region, the company said.

Despite a torrent of criticism over privacy scandals, Facebook’s core constituencies never left: users and advertisers. Facebook expanded its user base in the quarter. Several top marketers have issued their concerns about Facebook, but they haven’t pulled their ad dollars away from the platform. In a Digiday+ survey conducted in November of 182 ad buyers at brands and agencies, 62.1 percent said Facebook’s recent scandals would have “no material impact” on their spending. In a separate November survey of 363 media buyers, 50 percent said they would increase spending on Facebook and 79 percent said they would increase on Instagram:

Here’s what you need to know:

The key numbers:

2.32 billion monthly active users and 1.52 billion daily active users (both up 9 percent from the previous year).
2.7 billion monthly active users across Facebook, WhatsApp, Instagram and Messenger (up from 2.6 billion last quarter) and more than 2 billion use at least one of those services every day.
Added 20 million daily active users compared to the previous quarter (equal to what Facebook added between Q2 and Q3).
$16.9 billion in quarterly revenue (up 33 percent from the previous year).
Profit was $6.9 billion (up 61 percent from the previous year).
93 percent of its ad revenue came from mobile (compared to 89 percent in the previous year and 92 percent in the previous quarter).
Average revenue per user is $34.86 in the U.S. and Canada, compared to $7.38 worldwide.

What Wall Street wanted:
Facebook beat Wall Street’s revenue expectations, reporting $16.9 billion this quarter versus $16.4 billion predicted. The stock jumped 7 percent after the report’s release in after-hours trading.

Facebook has 7 million advertisers
The platform’s advertising base has reached a new milestone. Facebook has 7 million active advertisers, Facebook chief operating officer Sheryl Sandberg revealed. That growth plays into the company’s goal of helping grow more small businesses and thereby taking their ad dollars. Facebook had announced 5 million in April 2017 and 6 million in November 2017. Bottom line: Don’t expect any threats of an “advertiser boycott” to sway Facebook management. Facebook has managed to make it bulletproof when it comes to threats from even the biggest ad spenders.

Stories are still new despite 2 million advertisers, so far
According to CEO Mark Zuckerberg, Facebook’s goal is to “deliver meaningful improvements that improve peoples’ lives … that whole communities recognize and say, ‘Wow, we’re all doing something new on Facebook or WhatsApp.’” The most recent example of this type of reaction? Stories, Zuckerberg said. Both Zuckerberg and Sandberg said that despite consumers’ rush to adopt Stories, advertising there is still underutilized. Sandberg said 2 million advertisers are on Stories. Facebook has made the buying experience as easy as a click of a button.

Facebook is betting on more commerce, especially on Instagram
Instagram may still be a favorite ad platform for DTC brands, but Facebook wants to be more a part of the retail experience by improving discovery and transactions. “We want to nail discovery. People are already interested in commerce activity and following businesses, and I think there’s a big opportunity in enabling transactions, that you can trust [the sellers] and know that you’re going to have a good experience,” Zuckerberg said. Those experience can also be applied across Facebook’s Marketplace and WhatsApp.

Watch isn’t going anywhere
The strategy behind Facebook Watch keeps changing. But Zuckerberg still wants video, and therefore Watch, to be a bigger part of his business. Zuckerberg said Facebook has worked to decrease the number of videos in news feed and instead drive users to the Watch tab. Zuckerberg said they want to emphasize engagement — likes and comments — on news feed instead of passive consumption. Though, Zuckerberg also said he wants Facebook’s videos to be more interactive, not passive. One way Facebook has tried to do that is through features like Watch Party and Premieres.

By Kerry Flynn

Sourced from DIGIDAY UK

In News

Ogilvy CEO Michael Frohlich on the agency model: ‘It will thrive, it just needs to change’

March 4, 2019 No Comments

By Imogen Watson

With the rise of in-housing and managing consultancies offering clients a new breed of agency, 2018 was a turbulent year for agencies fighting to maintain the upper hand. As part of The Drum’s Breakfast Predictions 2019, associate editor Sonoo Singh sat down with Ogilvy’s chief executive, Michael Frohlich, to discuss the future of creativity, futureproofing the advertising agency model and the inescapable B word – Brexit.

Consultancies are ‘not’ a threat

Time was when WPP was on an acquisition path for the likes of Ogilvy, Grey and the now-buried JWT. But the new world order is seeing management consultancies like Accenture and Deloitte start their conquest to remake the industry.

In fact, with its revenue increasing by more than 20% year-on-year, Accenture Interactive was the talk of the town. It also became the first management consultancy to ever win The Dadi (The Drum Awards for the Digital Industries) Agency of the Year award in 2018 – a reflection of the advertising landscape evolution.

According to Frohlich: “I’ve never really bought into the idea that consultancies are an absolute threat, I think we’re as much a threat to them as they are to us. Although agencies still dominate creativity, they perhaps fall behind the capability of consultancies to identify business problems.

“The one thing we have learned from consultancies is that they are traditionally really good at diagnosing a problem. I think agencies have understood a specific problem, but not necessarily the broader context of the business problem.”

Frohlich, however, believes that the agencies that will survive are the ones with creative prowess, and explained: “As an industry, we should have and are going to have a good year creatively. We have to be in control of what we’re good at, and that is being creative.”

The future agency model

With consultancies disrupting the ad landscape, and increasing number of brands in-housing larger proportions of their marketing operations, the question on a lot of marketers’ lips is: what does the future of agency models actually look like?

When Frohlich, a former PR man, joined Ogilvy last year, he had a mandate to transform the business. The radical restructure – involved dismantling its sub-brands and unifying its teams into a single agency – placed Ogilvy under a spotlight.

In response to those who question the longevity of the agency model, Frohlich said: “To anyone who says the agency model is dead… it will thrive, it just needs to change.”

He said agencies need to think more about partnerships and being more open to opportunities, “from having technology partners to partnering more closely with our clients, and allow our talent to be much more flexible in the way they work.”

With more brands taking advertising work in-house, Frohlich feels agencies need to: “confront it, embrace it and partner with it.”

“I think there are loads of opportunities, as long as we as agency leaders change the models to embrace what our clients need, and what our people need.”

Talent – and leadership

Hailing from a career in PR, Frohlich said he is a perfect example that ad people don’t just run ad agencies any more.

According to him, as agencies continue to navigate a disruptive period of change, and widen their offerings, the space is open for the next generation of business leaders to take the lead.

“The skill of leadership is becoming more important,” explained Frohlich, adding, “It is about the skill of being able to run a business and having the foresight and the courage is going to become more and more important.”

As business models change, Frohlich sees the role of flexible talent becoming increasingly important, and a further example of why agencies need to be open in the way they operate.

Brexit uncertainty

As Brexit continues to cast a shadow over the future of the UK’s trading with the rest of the world, Frohlich raised concerns over the detrimental effect it may have on the UK talent pool.

“The UK is a melting pot of multicultural and diverse talent, which we get from over the world. I think as an industry, there are some big watch outs,” he said.

A recent report from IPA Bellwether highlighted the reality of Brexit uncertainty on the industry. The report documented that “uncertain political and economic” conditions have caused UK marketing budget growth to stall, ending a six-year spell of growth as marketers cast a downbeat look on their businesses’ future financial prospects.

Frohlich said the recent report was quite telling and raised concerns about how “the flow of data around the world and talent will also be affected”

He did add that ultimately “no one really knows what is going to happen. It could be a monumental moment in time for this country, however, it is not the first monumental time.”

Feature Image Credit: Ogilvy chief executive Michael Frohlich talking with The Drum’s associate editor, Sonoo Singh

By Imogen Watson

Sourced from The Drum

In News

Instagram Stories is Now Being Used by 500 Million People Daily

March 1, 2019 No Comments

By Andrew Hutchinson

While the impact of Stories is variable across the different social media platforms, it’s hard to deny the rising influence of the form more generally, and the way in which its changing user behaviors, much as Facebook has long predicted.

Underlining this, Facebook, in the accompanying earnings call following its Q4 report announcement, has reported that Instagram Stories, its most successful Stories option to date, is now being used by half a billion people every single day.

That means that Facebook now sees around 1.25b people using the Stories options across its family of apps daily – which is a billion more users than Snapchat, the originator of the Stories format, has in total.

As noted, the updated Stories usage count reflects the rising influence of the option – if you’ve not considered how your business can use the Stories format in your social media marketing efforts, it’s likely worth giving it some thought. As more people become increasingly attuned to the layout and style of Stories, their expectations for content is changing, – and with Facebook maintaining a steady flow of Stories updates, it is becoming the primary sharing and engagement option for many.

Facebook now clearly owns Stories – which is not overly great news for Snap, but it’s not the only trick up Snapchat’s sleeve either. I mean, Snapchat has some issues to iron out, and it is under ever-increasing pressure to come up with new tools, but the Stories battle, really, was over long ago. If anything, the broader adoption of the format may help other platforms, as users look for the same on each surface (note: even LinkedIn is trying out the Stories format).

In addition to the updated user count, Facebook also noted that it’s working on more private sharing options for its Stories tools, while Instagram specifically will soon see new commerce and shopping features.

Facebook has long held that Stories are the future of social sharing, and whether by trend or by design, that does now appear to be coming true. Again, if you haven’t considered the potential of Stories within your planning, it may be time to give them a look.

By Andrew Hutchinson

Follow Andrew Hutchinson on Twitter

Sourced from Social Media Today

In Jobs

Copywriter

March 1, 2019 No Comments

KAX Media Ltd. Dublin

We are looking for a Copywriter to work across our content, SEO and broader marketing teams. The person in this role should create ‘revolutionary’ evergreen content, engaging ad copy and persuasive conversion focused copy. This role sits in our content team, but consistently works cross-functionally with our product and marketing teams to create well written content targeted to our users.

Your core responsibilities:

Create concise, engaging and creative evergreen copy
Research various product and categories to understand the subject matter
Optimise every piece of copy created using knowledge of SEO, persuasion or branding, depending on the occasion
Work between product, SEO, marketing and Content Teams to ensure tone of voice and brand standards are met
Produce a high volume of copy, adhering to our in-house KPIs
Support the SEO team with a range of tasks such as categorising pages and mapping keywords to content
Update and maintain website content
Continually suggest new and exciting ways to engage and form relationships through development of content
Optimize copy and landing pages for SEO, PPC, Email and Social Media
Strategic planning and ideation with larger content team
On-page SEO optimizations

Requirements:

Experience writing copy for a wide array of marketing and content needs
2+ years of experience of managing and creating SEO optimised content
Fluent in English, and an excellent writer and communicator
Knowledgeable of SEO techniques and best practices
Knowledgeable of conversion oriented copywriting tactics
Experienced in working within digital content writing (Gambling industry is ideal)
Flawless writer with a keen eye for detail and accuracy
Demonstrated experience in managing online content
In-depth experience with common SEO and digital marketing tools i.e. Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc
Experience in writing and optimizing Title tags and Meta Descriptions
Demonstrated experience in creating content and editorial products
A passion for making an impact in real people’s lives with meaningful content and information
Knowledge of ranking factors and search engine algorithms
Working knowledge of HTML
Enthusiastic about Sports or Casino industry

The Perks

Comprehensive private Health Insurance with Laya

Flexible work environment

€400 Tax-free Gym Benefit

Monthly on-site massages

Fresh fruit deliveries

Excellent coffee and even better hot chocolate

Regular company events including annual summer races party

Ergonomic work environment with aeron chairs and electric height adjustable desks

Company Paid Volunteer Day

PRSA through Irish Life

Regular employee spot awards

TaxSaver commuter scheme

Employee Bike to Work scheme

Click HERE to apply for this job

In Jobs

Client Director

March 1, 2019 No Comments

Core, 1 Windmill Lane, Dublin 2

Spark Foundry, a leading media agency and part of Core, is currently looking to hire two experienced, highly motivated & ambitious Client Directors to join their team.

Overview

These roles require strong leadership and project management skills. They also require collaboration and communication with the wider company and other practices within Core in order to add value to clients businesses. The ideal candidates should have a focus on strategy, and client service along with experience running large accounts. Our Client Directors sit on our Executive Management Committee and have direct input into the running of the company.

The accounts they will be working on are Three and DAA or VHI, IDL and Nissan.

Media Knowledge and Skills

Previous media experience in a similar role
Previous experience managing a team
Experience project managing large clients with multiple campaigns and target audiences
High level of business and financial acumen

Person Specification

Excellent communication and interpersonal skills
Team player – be solution focused, and responsible for the development and motivation of junior team members
Energetic, innovative and creative when communicating with clients and colleagues
Learn on a continuous basis while also sharing knowledge
Leadership skills, leading the team and managing workflow
Ability to build and maintain strong relationships with our senior clients
Strategic thinker – think more strategically about the clients and their business, be able to see where improvements can be made and implement these changes
Take an interest in the management and implementation of new revenue streams for the company

What we’ll give you in return

Training and development at one of Ireland’s top media agencies
Unrivalled career progression
An inspiring Media team to work with
Competitive salary and benefits package
Remote working and flexible working hours

Click HERE to apply for this job.

In Jobs

Brand Ambassadors / Team Leaders

March 1, 2019 No Comments

Headcase Marketing / Homebird Studios, 1 Newmarket, Dublin 8

We are looking for an absolute stand-out candidate to join our team .Headcase is a very unique, creative and entrepreneurial place to work- and we take a unique approach to building our teams & culture. This is NOT your average promo staff gig…

About The Role:

Instead of working with large, broad teams, we like to create a tight group of engaged, trusted staff. These staff develop and grow with us, and we provide more significant, ongoing levels of work – throughout the year.

Brand ambassadors at Headcase have opportunities to work across various exciting events, festivals, and brand activations, as well as a chance to grow within the creative and operations team.

We are looking for a confident, excellent communicator who is well presented and has the ability to engage with the consumer at various different types of environments. All Applicants must be reliable, hardworking and have previous promotional experience to be considered.

When applying, please reference and explain your promotional experience to date.

Drivers with access to our own transport is a distinct advantage.

The Ideal Candidate:

Excellent Communication Skills.
Well Presented and Confident.
Experienced in brand promotions or the events industry
Team Leadership experience a plus.
Punctuality, Reliable and Trustworthy.
Full Clean Driving Licence & Access to a car a plus.

Click HERE to apply for this job

In Jobs

Digital Marketing Executive (App)

March 1, 2019 No Comments

mosaic, 32 Baggot Street Upper, Dublin 4

mosaic, the leading app development company in Dublin, have just launched a NEW exciting startup – Linkie (www.linkie.app)

What stuff do you check everyday? Linkie is a simple app that enables you to swipe through all of your links in ONE place. Check out the 19 sec VIDEO

We are looking for an ambitious Digital Marketing Executive to help launch our app and grow our user base. We are looking for an energetic candidate who can bring marketing and growth ideas to the app.

We want you to focus on driving installs and retaining our users. We also want you to focus strongly on getting users to SHARE the app via our SHARE feature.

If you are the right candidate for this role, download the app, take it for a spin… and let us know how you can drive users and in particular, how you can maximise the SHARE feature in the app.

Click HERE to apply for this job.