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By Rachel Wells

If you’re looking to start out as a freelancer this year, you’ve no doubt heard of popular freelance platforms such as Upwork, Fiverr, and People Per Hour.

And while these all have their place, the unfortunate reality is that, much of the time, they are over-saturated (especially in some sectors and freelance job categories).

As the freelancing and the side hustle or gig or economy increases in popularity and widespread adoption by professionals globally, almost everyone is setting their sights on these freelancing websites and it becomes much more difficult to obtain work without being overcrowded or not noticed at all due to the competition.

Consequently, you end up being back at square one: endlessly looking for work, and lowering your fees to ridiculously low prices in a desperate bid to have enough income to boost your salary or to live on full-time.

To this end, within this article are compiled five freelancing websites which may not be as wildly popular when you initially think of freelancing, but nonetheless, are effective and gather a niche crowd of customers and clients.

What To Consider Before Joining A Freelance Platform

Since they are so niche, there are a couple things you need to bear in mind:

You Need To Be Niche

Places such as Upwork can be viewed as more general job boards such as Indeed, while freelance job platforms such as the ones listed below, can be compared to places such as Dice, which is exclusively focused on tech. Therefore, you need to ensure that you have a set goal and purpose as a freelancer. You need to have a very specific set of skills, and stick by them. You should also be able to clearly articulate what value you bring to a specific industry or niche.

Entry Requirements

While on the topic of exclusivity, it’s very useful to bear in mind that these freelance websites are not mere job boards. They exist as a freelance marketplace, providing high value to their clients who search for freelance talent on their platforms, and they also exist to ensure you as a freelancer are protected and abide by their ethics.

Therefore, you may find it more difficult to get in the door with these freelance communities more than any other platform that accepts your profile within a few short hours after you sign up.

For this reason, it’s essential to know how to sell yourself, and most of all, to be patient, persistent, and follow all their guidance and instructions for what they’re looking for in freelancers.

5 Websites To Get Freelance Jobs

Here are a few of the niche, or “elite,” freelance job platforms that you may or may not have heard of. They raise the bar for freelance talent and as such, it would be very useful at this stage to have a portfolio before applying or setting up your profile with them. You need to be extremely confident in your skills and abilities. Otherwise, you may be sorely disappointed.

1. Catalant Technologies

This freelance platform is dedicated to freelancers looking for consulting projects. Their consulting project categories include corporate strategy, supply chain, HR, sales and marketing, and digital transformation.

2. Gigged AI

Gigged AI is a UK-based skills-focused freelance talent platform that connects you with freelance work according to your skills. These skills can range from project management, to stakeholder management, to business analysis, and social media management.

3. Contra.com

Contra is a commission-free freelance platform that helps you find a variety of freelance jobs suited to your profile, and enables you to create invoices and manage your workflow.

4. Gun.io

To be a freelancer on Gun.io, you need to be a developer and you need to pass comprehensive vetting. They make it clear that they are looking for world-class, “exceptional developers.” After screening and profile creation, you would have an intro call with the Gun.io team and then be introduced to their clients to get the ball rolling.

5. DesignHill

DesignHill is a creative marketplace for graphic designs, from logo creation, to stationery, brochures, and packaging. As a designer, you would be competing for your design to be selected in a design project competition, and if your design is selected, the client will request to work with you further on edits.

So when it comes to freelance websites, if you think you’ve seen them all, chances are you’re missing out on a ton of freelance job opportunities. With a little digging, you can find a wide array of freelance opportunities and projects to work on.

Feature Image Credit: GETTY

By Rachel Wells

Follow me on Twitter or LinkedIn. Check out my website.

LinkedIn Top Voice. Silver winner of the London Chamber of Commerce’s Young Business Person of The Year 2024. The 24-year-old founder and CEO of Rachel Wells Coaching. Youtuber. Launching an AI start-up soon. Started coaching when I was 14 years old…… read more

Sourced from Forbes

Pinterest has sometimes been known as the un-social social media platform because of how most people use it for inspiration and not to really interact with others. If you are a frequent solo user on Pinterest, you might wish that you could share your boards with others. With a 2024 update, Pinterest has finally made this a dream come true with board Sharing.

How to Share a Pinterest Board on Instagram or Other Platforms

Users have always been able to share their boards with others by sending them directly on Pinterest, over text, or just taking screenshots of them. This was usually clunky though, as the screenshot may not capture the whole board and texting someone your board is just sending them a link. The new board sharing feature is much more efficient—it creates a beautiful video of your board, which you can easily share on other social media platforms like Instagram.

Here is how to share a Pinterest board with the video method:

  1. In the Pinterest app, tap your profile icon at the bottom and find the board you want to share.
  2. Tap the Share icon in the top right.
  3. Tap either Download to download the video and send it to others or Add to story to share it immediately on Instagram.

You can also choose to copy the link to your board before sharing it on your Instagram story. Then, you can add the link to the Instagram story, allowing everyone to tap and view your board directly on Pinterest.

If you choose Add to story, you will be directed to Instagram, where you can make any edits before posting and use all the things you can add to your Instagram story. If you download the video, you can still upload it to your Instagram story later, just like would add any photo or video. Additionally, you can share it on other social media platforms like TikTok, Snapchat, or anywhere else!

What Is The Best Way to Share a Pinterest Board?

Most users want a large audience to view their Pinterest board when sharing it. The best way to achieve this may vary for each person, but generally, you should share it where you have the most followers and garner the most views. For many people, the best platform for this is their Instagram story. The visually appealing nature of the video format aligns well with Instagram’s emphasis on aesthetics.

Sharing your Pinterest board on your Snapchat or TikTok story may also be effective. The video generated by Pinterest is designed to fit your entire phone screen, making it well-suited for platforms that don’t crop the video. This also means it’s best not to post it as an Instagram carousel post or similar, as it will be cut off.

Instagram and Facebook tend to limit the visibility of Reels content from other platforms like Pinterest, so it’s better not to post it as a Reel. Pinterest boards also don’t quite fit as regular TikTok posts, as photo galleries are already popular on TikTok.

Why I Share Pinterest Boards

Sharing Pinterest boards makes it easy for me to share my style with my friends and followers online, especially on Instagram, where aesthetics are so important. Sharing a Pinterest board adds to my personality on my profile, and I can start a conversation with others who like my ideas. This helps me find the most popular trends on Pinterest.

Of course, not every Pinterest board is meant for sharing; some are to inspire myself or plan out a project, while others are just for fun and help to show what the latest styles are.

Whether you want to inspire your followers, collaborate with others, or simply show off your latest finds, Pinterest’s board sharing feature makes it easier than ever to connect with your audience and get the most out of your curated collections.

By 

Sourced from MUO

By Alyssa Meyers

“I’m calling it the first TikTok Olympics,” one executive told us.

The Olympics is expected to be one of the biggest broadcast events of the summer. But for many younger viewers, they might spend more time watching the competition and the content that surrounds it on social platforms like TikTok than on the TV screen.

That means that the organizing committee itself, as well as the advertisers looking to target audiences interested in the games, are preparing for an Olympic-sized presence on social media to accompany the competition on NBC. In other words, expect Olympics-related ads, content, and shoulder programming to descend on just about every screen ahead of the Opening Ceremony.

“It’s no longer enough to make a beautiful TV ad and put an official logo at the end of it,” Rahul Titus, global head of influence at Ogilvy, told Marketing Brew. “You need to make sure you’re looking at it as a connected ecosystem, where you’re activating your athletes on the ground, on social media, pre the event, post-event, and that’s a much more complicated and complex system. Obviously, there’s beauty in it and it’s a very high-reward system if you get it right, but it’s tougher.”

“The TikTok Olympics”

The TikTokification of the Olympics isn’t limited to advertisers. The organizing committee for Paris 2024, for example, is using social channels like TikTok to amplify its messaging around the games, according to Augustin Pénicaud, VP of Havas Play, Havas’s sports and entertainment division that has been working with the organizing committee and several official brand partners. While TV remains central to the Olympic experience, “you cannot be solely and only on TV,” he said.

Social media isn’t exactly a new ballgame for brands, but compared to past Olympics, they’re leaning further in, according to Titus.

“I’m calling it the first TikTok Olympics,” he said, later adding that “it’s quite refreshing to see that whole ecosystem being fully utilized for the first time.”

While official sponsorships and broadcast ads are still valuable, even major brands with access to those assets are increasingly embracing social. Coca-Cola, an official Olympic partner that’s running a 360-campaign including TV ads, is more focused on social than during prior Olympics, in part because of the platform’s reach among Gen Z audiences, according to Robin Triplett, VP of North America integrated marketing.

“We have several brands showing up…and each brand has its own social voice and audience that we can engage with during this special event,” Triplett said in an email. “Social media also provides more opportunity to quickly act upon the events taking place, cheer on our incredible athlete partners, and engage directly with the consumer in real time.”

Athleta, which is running its first-ever linear TV ad during the Olympics and is activating on the ground in Paris, is also using social in a “significant way,” CMO Ilona Aman said. Team USA sponsors like Reese’s and Core Power are also stretching their campaigns across platforms including linear, digital, social, and audio.

Flood the Seine

Beyond TikTok, brands are turning to emerging media platforms such as newsletter and podcast companies that create sports content to help expand the reach of their Olympic efforts, and several of those companies’ executives told Marketing Brew that they’ve experienced a boost in revenue thanks to the interest.

Podcast company Acast has fielded some recent advertiser interest in sports-related podcasts like The Mid-Point with Gabby Logan, according to Tom Roach, Acast’s commercial strategy director for the UK. And New York Times-owned The Athletic, which is covering the Olympics for the first time, began having conversations with brands about sponsorships a couple of years ago, with renewed brand interest a few months out from the games, according to Chief Commercial Officer Seb Tomich; Nike and MassMutual are sponsoring some of the publication’s Olympics content, and there are several other brands with campaigns that have yet to go live, he said.

Despite the interest, competition for pitching brands about Olympic campaigns has been stiff among media companies, Tomich said. “It wasn’t just us versus ESPN on every pitch,” he said.

The Gist, a sports media brand started in 2017, is working on Olympic campaigns with brands like Nike and Canadian Tire, and is partnering with Adidas to create content on the ground in Paris, according to co-founder Jacie deHoop. Just Women’s Sports, a women’s sports-focused media company, is covering the games beyond its site and newsletter to position itself as an “easily accessible second-screen experience” on platforms like YouTube, Instagram, TikTok, X, and its podcast network, Jackie Caldwell, its head of content, said in an email.

For much of the company’s audience, “we’re the only sports content that they consume,” deHoop said. “They’re going to be scrolling through their feeds during the day, they might listen to the podcast, and that’s going to be the Olympic content that they consume. They’re not necessarily going to watch a broadcast, which is just wild, but we definitely factor that in.”

Whether it’s working with sports media companies or creating social content, the options offer advertisers creative ways to get involved with the Olympics with or without official ties to the rings, Joe Caporoso, president of sports and entertainment media company Team Whistle, which has been working with Snapchat and Meta to cover the games, and selling sponsorships since late last year, said.

“Everyone’s going to be talking about the Olympics in the back half of the summer,” he said. “It only comes every four years…so you don’t want to sit that out.”

Feature Image Credit: Illustration: Anna Kim, Photo: Getty Images

By Alyssa Meyers

Sourced from Marketing Brew

By LISA CUPIDO

All social media apps rely on your data to help them monetize through third-party advertisers, but some are notoriously worse than others.

In your never-ending quest to make your accounts as private and secure as possible (to the extent that it is even possible to do this), you may be wondering which social media apps are the worst of the worst when it comes to data. Maybe you’re open to deleting a few of these apps or perhaps you would simply like to adjust your settings so that these apps don’t have access to your location and other personal details.

Whatever the case, when you are focusing your attention on apps, these four social media apps always seem to turn up on every expert’s list of apps that expose your data, making cyber attacks more of a risk.

social-media-apps-iphone

Meta Apps

The major Meta apps — Facebook, Instagram, and WhatsApp — have been the subject of scrutiny these past few years for data practices that include sharing their data for the purpose of monetizing via third-party advertisers. The old adage “if an app is free, you are the product” rings especially true when it comes to these apps. Facebook, in particular, kickstarted our distrust in social media apps and their data habits after Cambridge Analytica data privacy scandal.

TikTok

A social media app that is owned by a company called ByteDance based in China — what could go wrong? Considering there are allegations that TikTok collects users’ data and shares it with Chinese government authorities, that is up for debate, but not a minor consideration.

woman-using-iphone

Twitter

Over the years, concerns have arisen over how Twitter collects data and tracks its users’ activity, and even how it responds when government officials request user information. Many have claimed it is not the most safe and secure social media platform.

Snapchat

In 2014, Snapchat experienced a data breach that exposed its users’ phone numbers. Snapchat is also under a microscope for how it uses location data and other private information from its users.

Feature Image Credit: Shutterstock

By LISA CUPIDO

Lisa Fogarty is a lifestyle writer and reporter based in New York who covers health, wellness, relationships, sex, beauty, and parenting.

Sourced from SHEFINDS

By 

Surprise, creatives hate minimalism.

Design trends can be a tricky thing to handle well. When a trend gets popular every company wants to hop on the bandwagon, but in most cases, it slowly becomes too much of a good thing. Unfortunately, in today’s lightspeed trend cycle, the birth of a design trend also marks its untimely death.

In the wake of this ever-changing design plague, graphic designers took to Reddit to share their design trend pet peeves – from illegible typography to cringy retro revivals – but don’t take it too much to heart. As we’ve seen with the resuscitation of design aesthetics like Frutiger Aero, just because your favourite design trend has met its demise doesn’t mean it won’t come back stronger than ever.

The most common design pet peeve shared on the r/graphic_design subreddit was the influx of soulless minimalism. Naturally, as graphic designers, there’s a compulsion to explore the creative possibilities of a project – something that the minimalism trend has destroyed.

“It has its place just like every other style, but everybody can’t have a minimalist logo and branding,” user u/thegreenstars says. Pointing to recent examples like the new Johnson and Johnson logo and the X rebrand, they question why brands are no longer trying to stand out against the competition. “Why are y’all ruining your brand identity and ditching your whole personality to conform to this “need” for minimalist design?” they add.

Feature Image credit: Getty Images

By 

Natalie is Creative Bloq’s staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

Sourced from Creative Bloq

By Kate Gibson

Setting and achieving business goals and objectives is essential to strategy execution. It can be challenging to direct employees, allocate resources, and measure performance without doing so.

Despite the importance of goals and objectives, companies struggle to map them out. According to the Phoenix Business Journal, only 51 percent of organizational leaders attempt to develop goals, and just six percent revisit them regularly.

One tool that can help ensure your goals aren’t only achievable but also create long-term value is a business strategy map.

WHAT IS A BUSINESS STRATEGY MAP?

business strategy map is a visual tool that helps outline your company’s objectives. It aligns actions and resources to achieve strategic goals and tells an end-to-end story about how your organization intends to create value and implement ideas.

“A strategy map illustrates the cause and effect relationships that underpin your strategy,” says Harvard Business School Professor Robert Simons, who teaches the online course Strategy Execution.

An effective strategy map needs two components:

  • Arrows showing cause-and-effect relationships between value objectives
  • Goals expressed as action verbs that illustrate what you’re striving for

Its main objective is communicating how your business intends to create value alongside a balanced scorecard—a tool designed to help track and measure non-financial variables at your organization.

“The balanced scorecard combines the traditional financial perspective with additional perspectives that focus on customers, internal business processes, and learning and development,” Simons says in Strategy Execution. “These additional perspectives help businesses measure all the activities essential to creating value.”

While a balanced scorecard is crucial to effective strategy execution, you must first create a strategy map.

“Without a strategy map, your balanced scorecard is really just a list of measures,” Simons says. “And those measures may or may not tie back to your intended strategy.”

If you struggle to execute strategy, here’s an overview of how to create a business strategy map for your organization.

HOW TO CREATE A BUSINESS STRATEGY MAP

1. Define Your Company’s Core Values

Before outlining your company’s objectives and goals in a strategy map, you need to understand what core values they support.

Core values communicate your business’s larger purpose by:

  • Inspiring employees to feel proud of where they work
  • Guiding behaviours when making tough decisions

Your core values should be a framework for your strategy map’s goals. This ensures stakeholders and employees are more likely to buy into strategic initiatives.

For example, Google’s mission statement focuses on making the world’s information universally accessible and useful. As a result, the company’s goals of improving search algorithms and user interfaces, developing products and services that promote accessibility, and investing in new areas of technology all align with its values.

Perhaps your company values sustainability, in which case goals like transitioning to carbon-neutral production or utilizing recycled materials in products would be more likely to garner your team’s support.

With so many types of goals, it’s crucial to understand what aspects of your business strategy should appear on your map.

2. Establish Goals

Your strategy map should touch on the four perspectives a balanced scorecard typically tracks, which are:

  • Financial: Creating economic value for your company and its stakeholders
  • Customer: Fostering brand loyalty with your target audience
  • Internal business process: Ensuring value creation for customers through your products or services
  • Learning and growth: Investing in human capital and infrastructure resources to meet goals

In Strategy Execution, Simons recommends establishing goals from the bottom (learning and growth) to the top (financial). Doing so helps you reflect on how perspectives build on each other to create value for your business.

A graphic showing an example strategy map and balanced scorecard with the financial, customer, process, and learning and growth perspectives

 

While it can be tempting to establish a financial goal first, the preceding perspectives directly impact whether it’s realistic.

For example, if you work at a retail company, its financial success may rely on factors like brand loyalty and customer service, which are driven by the customer perspective. However, improving the customer experience often requires changing internal processes, such as improving warehouse efficiency for faster shipping times.

This is why it’s better to start at the bottom of your strategy map and focus on learning and growth. Since other goals aren’t possible without a well-trained warehouse staff that understands new technologies and processes, it’s critical to establish realistic goals at the bottom before considering financial benchmarks.

Working from bottom to top also ensures that the balanced scorecard’s measures link to actionable steps for achieving organizational goals.

“Without a strategy map to tell a story, people in your organization will have no clue where those measures came from,” Simons says in Strategy Execution. “They’ll be asking themselves, ‘How do I know if those are the right measures?’”

3. Ask for Feedback

Asking for feedback is an important step in strategy execution—particularly when drafting a strategy map.

Getting diverse perspectives on your strategy map can offer insights into goals’ strengths and weaknesses. It can also expose gaps you may not be aware of, such as:

By asking for feedback, you can keep employees engaged, motivated, and invested in your strategic planning.

According to a study by management consulting firm Gallup, companies with highly engaged business units generate 23 percent greater profitability. They also have less turnover.

4. Revise and Refine

Much like your business strategy, you must revise and refine your map as circumstances change. If your organization is effective at managing risk, then modify your strategy map to address new market challenges.

“Competing successfully in any industry involves some level of risk,” Simons says in Strategy Execution. “But high-performing businesses with high-pressure cultures are especially vulnerable. As a manager, you need to know how and why these risks arise and how to avoid them.”

A strategy map can help address challenges such as:

By continuously revisiting your strategy map’s goals, you can integrate new insights and feedback from your team to achieve long-term objectives. Revisions don’t need to result in major changes; in some instances, they can lead to the creation of an entirely new strategy map.

“What matters, in the end, is that you’ve formally drawn the cause and effect relationships that illustrate how your business creates value,” Simons says in Strategy Execution.

START MAPPING OUT YOUR STRATEGY EXECUTION

Creating a strategy map helps align organizational goals and guide decision-making throughout the strategy execution process. While it’s best to do so during the early stages of strategy implementation, it’s never too late to start.

Taking an online strategy course can help you build a strategy map, no matter where you are in the process. Through an interactive learning experience, Strategy Execution enables you to draw insights from real-world business examples to create one that aligns with your company’s mission and goals.

Want to learn about more tools you can use to execute strategy? Explore Strategy Execution—one of our online strategy courses—and download our free strategy e-book to jumpstart your journey to implementing strategy successfully.

By Kate Gibson

Kate Gibson is a copywriter and contributing writer for Harvard Business School Online.

Sourced from Harvard Business School Online

By 

We all know the Lego logo, but beyond that core brand asset, our favourite purveyor of coloured building bricks has been a little inconsistent in its branding. That’s changing with the launch of a full brand identity built in-house brick-by-brick.

Covering physical products and digital, the playful new branding takes advantage of the recognisable form of Lego bricks to construct both digital and physical assets with an emphasis on learning through play. After the recent Lego AI controversy, it seems like a good idea to make sure everyone’s on message with a cohesive design language.

Feature Image credit: Lego

By 

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

Sourced from Creative Bloq

By Kandia Johnson

Whether you’re looking to establish yourself as a thought leader, recruit staff, or connect with key influencers, LinkedIn is a powerful branding tool for businesses.

Whether you’re looking to establish yourself as a thought leader, recruit staff, or connect with key influencers, LinkedIn is a powerful branding tool for businesses. And with more than 800 million members globally, there’s an incredible opportunity to expand your company’s reach.

TO MAXIMIZE ON LINKEDIN, CHECK OUT THE BUSINESS TIPS BELOW:

WeKinFolk, social media, LINKEDIN
via istock
  1. Before a presentation, update your LinkedIn profile; attendees will review it to assess your credibility.
  2. Transform a generic link to your website into a call to action, especially on company profiles.
  3. Create entries for every role you have performed within each job title. It’s OK to have overlapping dates.
  4. Share high-quality information with your network to create connections that become alliances.
  5. The ideal length for LinkedIn long-form posts is 500 to 1,200 words. Tailor the length for your audience.
  6. Skip the “How do you know this person” step. Click “Connect from search results instead of profiles.
  7. Want another user or company to see your LinkedIn status updates? Use @mentions when you post.
  8. Don’t be a wallflower. Your profile is 5x more likely to be viewed if you join and are active in groups.
  9. When introducing yourself, don’t be self-centered. Be generous, genuine, and focus on the other person.
  10. Looking for a new job on LinkedIn? Don’t let your boss know; turn off your activity broadcasts.
  11. LinkedIn users who update their profiles regularly get more job offers than peers who contact recruiters.
follow up, email, contact, birthdays, small stuff, LinkedIn, message, conversation point
(Photo: Katleho Seisa/Getty Images)
  1. Censor yourself. If you wouldn’t say it in a job interview, don’t say it in a LinkedIn group or post.
  2. Schedule time to be active on LinkedIn. Review your profile, monitor updates, and participate in discussions.
  3. Evernote and LinkedIn integrate and can organize business cards, LinkedIn info, and networking notes in one place.
  4. Use your LinkedIn profile as a sales tool. Add a short video about your company to your profile.
  5. Add value to LinkedIn groups: share visual presentations that will interest group members.
  6. Profiles with pictures are 14x more likely to be viewed. Use a professional image with a neutral background.
  7. Avoid profile buzzwords, such as creative and motivated. Minimize adjectives. Emphasize verbs.
  8. Don’t use the automated invitation message: “I’d like to add you to my professional network on LinkedIn.”
  9. LinkedIn has found that 20 posts per month can help you reach 60% of your unique audience.
  10. The best times to post on LinkedIn are Tuesdays and Thursdays, between 7 a.m. and 9 a.m. local time.
  11. Company updates with images have a 98% higher comment rate than updates without images.
social media, employees, office, guidelines, policies,
(Photo: PeopleImages/Getty Images)
  1. You are unique. Prove it. Use a creative headline instead of defaulting to your current job title.
  2. Help recruiters, prospects, and potential partners find you; use keywords throughout your LinkedIn profile.
  3. Successful LinkedIn content often provides ready-to-use takeaways in a list format.
  4. Endorse people you respect. Send a thank-you message when someone endorses you.
  5. List volunteer experience on LinkedIn; 42% of hiring managers value it as much as formal job experience.
  6. LinkedIn groups provide one of the best personal branding opportunities you have with social media.
  7. Are you struggling to fill a role in your company? Instead of hiring a recruiter, consider joining LinkedIn’s Recruiter service.
  8. Share original content; “content is now viewed six times more than jobs-related activity on LinkedIn.”
  9. Use visuals; embed SlideShare presentations and infographics into your profile and long-form posts.

Feature Image Credit: Getty

By Kandia Johnson

Sourced from Black Enterprise

 

By Rebecca Roberts, 

Thread and Fables’ Rebecca Roberts has spent months trying to understand how news brands can reach younger people better. Here are her Gen Z findings.

Sometimes, we get that audience brief and know we’re in for a ride. Aim for the “youths” is all too common. It’s as vague a target as it gets. Therein lies perhaps the biggest issue when it comes to engaging youth audiences: under-25s are usually lumped together as one homogenous group.

We have to do more than throw some graffiti design their way and then claim they’re ‘hard to reach’ afterwards.

After deep diving into Gen Z news media habits, there are a few other things to stay on top of if you’re hoping to stay relevant and engage a youth audience…

Brand relationships have changed

Growing up with declining print news media and the online world at their fingertips, the relationship with news media brands, even with digital touch points, has definitely shown to be lacking among a Gen Z demographic. Even publicly funded channels such as the BBC don’t have the ingrained relationship so many previous generations were exposed to, with YouTube having a majority share of media consumption throughout childhood.

This lack of brand affiliation means that even with a plethora of digital touchpoints, Gen Z, unlike Millennials, are less likely to go to news sites first and less likely to have paid subscriptions. News brands are in the main still playing catch-up to build connections and engage users where they are, competing for attention in social-first journeys.

That said, according to the industry chats I had, Gen Z is still keen on journalists being well-trained, trustworthy and looking and sounding like them. While they may respect the opinions from creators they follow, there is still a space for trusted journalism.

Social-first, obviously

A lack of trust and exposure to mis and disinformation seems to be the accepted fee for a social-first news content journey, but this doesn’t come without its risks – cue examples of everyone becoming a royal investigator… and then regretting it when the truth came out.

It’s been a shortcoming of many news brands to dismiss social media as an unreliable, noisy space for ‘proper’ news content, and this delay at joining the party has left space for alternative providers (some good, some less so), from meme accounts, to social-first news outlets.

It’s also true that while Gen Z is, in the main, in favor of social first journeys, it’s not at the expense or exclusivity of in-depth reporting and all other formats. Looking at community-focused platforms like Twitch and Discord or more in-depth news podcasts, you’ll find a contrasting user journey.

This doesn’t mean you have to start thinking about TikTok trends, but more so how you might exist in the right spaces to engage your particular youth cohort. How can you show up where they are in a relevant way and interact? More importantly, which groups of users are you trying to engage with and where?

Drop the main character ego

Some signs of how youth media was making progress came from a number of industry interviews as part of the research. Vice applied insights to gain an understanding of the issues and content themes its target audience was most interested in and aligning content to it. It also gained a deeper understanding of who should be the talent conveying it; representative, but trained journalists, talking as peers and investigating the story alongside the audience.

Another interesting finding from the youth survey done as part of the report was the very definition of what ‘news’ means to Gen Z, who were overwhelmingly more likely to define news as anything new to them than their older Millennial peers. Therefore, news has a far broader definition to entertain, inform, educate and explore subjects with a younger audience, and therein lies the opportunity.

News outlets have been too slow at reflecting the shifting audience patterns and expectations, which never had to come at the expense of quality journalism. The race is now on to build the connection with a younger demographic in a bid to future proof their own position.

By Rebecca Roberts, 

Find me at www.threadandfable.com @rebecca7roberts (X) or on LinkedIn and if you can listen to the Hear It Podcast. Roberts is founder of Thread & Fable and author of CIPR research report ‘What does news media mean to Gen Z? An investigation into the media habits of Gen Z in the UK’

Sourced from The Drum

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Creating a brand and carefully crafting all the necessary marketing materials can take a ton of time, skill and/or dollars. But with Stori, you can get everything you need for one low price, and without advanced degrees in marketing and graphic design. It’s much more than an AI logo generator, though. It’s an all-in-one AI branding tool.

Stori makes it easy to craft, share and manage your brand identity efficiently. That means you won’t need to stay up all night figuring out what a brand identity even is, let alone what yours should be. Normally $1,200, you can get the five-year Stori AI Essential Plan on sale for just $149.99.

Stori: AI logo generator, social media manager and more

Branding doesn’t need to burn through all your spare time. Use Stori to craft, share and manage your brand identity, all in one platform. Stori’s AI can generate logos, colours and even a mission statement that matches your vision and values. And it ensures that all your AI-generated marketing materials intersect seamlessly.

Creating marketing content on your own proves incredibly time-consuming. Even after you create your brand narrative, you still need to schedule posts, find engaging images and handle any other task that comes up.

We’re not saying Stori’s AI logo generator will create something as original as Apple’s iconic logo, but you never know.

Stori makes marketing easy with AI logo generator, social posts and more

Got an idea for a post? Stori can quickly generate images, pictures and infographics. That means you don’t need to slog through templates making them yourself. When it’s time to post something on social, you don’t need to leave the app. Stori integrates with LinkedIn, Facebook, Instagram and Twitter.

Social media isn’t a one-and-done sort of thing, either. If you’re going for growth and need to schedule a whole parade of posts in advance, use Stori to craft your custom content calendar that automatically posts to your social media accounts.

Need to collaborate? Stori AI allows for seamless collaboration between team members and external contributors.

Save on the ultimate AI marketing tool

Use AI to make marketing manageable. Start with an AI logo generator, then create all the branding materials and social media content you need.

Get the five-year Stori AI Essential Pan for only $149.99. That’s an 87% discount off the usual price of $1,200.

Buy from: Cult of Mac Deals

Prices subject to change. All sales handled by StackSocial, our partner who runs Cult of Mac Deals. For customer support, please email StackSocial directly.

Feature Image Credit: Cult of Mac Deals

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