BY LAUREN KLEINMAN Brands must stop siloing PR, affiliate, and paid media if they want to build consumer trust that converts.…
By Hope Horner • Edited by Chelsea Brown AI has stripped the cost and complexity out of video production. The result? An endless…
By Kendra Barnett WPP Open Pro is a new push from the holdco to expand vertical and horizontal integration of its…
By Megan Poinski, AI chatbots are not created equal. Chatbot developers at competing companies often place a different emphasis on what…
By Peter Allen Clark Search has seen an enormous upheaval recently in terms of tools, intent, and expected experience, with social…
By Pierre DeBois How OpenAI’s new shopping feature will fundamentally reshape customer experience expectations in ecommerce and retail. The Gist Instant…
By Tom May Marketing agency Knowlton is a master at using humour in advertising. Its co-founder explains how you can…
By Greg Peters AI is the biggest jolt of energy marketing has felt since the internet. Rather than fear it,…
By Anaïs Guillemané Mootoosamy An emotional connection with fans is as important as on-field performance. Your team’s on-field performance might be…
By Roger Dooley Walmart is experimenting with paper catalogues. Yes, you read that correctly. The retail giant that helped drive…