By Gene Marks A couple of years ago I attended an excellent conference in Seattle by a well known firm…

By Tom Goodwin Tom Goodwin believes marketing has lost its way and that many of the ‘modern’ lessons are taking us…

By Jill Standish Retailers are navigating relentless disruption—and nowhere is the impact more acute than in merchandising. Merchandising is the…

By Maria Greaves, Marketing leaders from Microsoft Advertising, Skoda, Unilever, Samsung, Philips and more gathered to confront the AI shift head-on.…

By Francesca Pezzoli VP Marketing at Looper Insights. Writing about how AI is transforming marketing strategy, visibility, and long-term growth planning.…

By Meera Navlakha More AI-powered ads are coming to your search results. Google is pushing advertisers to buy ads in AI mode,…

By Gabriel Shaoolian Edited by Micah Zimmerman Emotional branding is no longer enough. Today’s consumers reward functionality, not just familiarity. 32% of customers…

By Julian Horsey Have you ever wished you could create stunning, professional-grade product ads without spending hours behind a camera or…

By Keith Turco The future belongs to performance-first strategies. Traditional advertising, as we know it, will be dead by 2030.…

By Rodney Mason, Working with creators is no longer a bolt-on marketing tactic in digital commerce; creators are the strategy.…