By Elizabeth Buchanan We have officially arrived in the era where e-commerce brands that prioritize smart, value-aligned engagement over mass…
Sourced from www.theglobeandmail.com Meta Platforms META-Q -0.60%decrease aims to allow brands to fully create and target advertisements with its artificial intelligence…
By James Peckham An advertiser could provide an image of a product and ask AI to create a photo, text, or…
Sourced from 3BL Cutting Through the Noise: Why Brand Strategy Is the Secret Weapon for Social Impact n a world…
By John Bruno The B2B commerce landscape is undergoing a profound transformation driven by advancements in AI, shifting buyer expectations,…
By Erik J. Larson The mechanization of mind is changing how we think about creativity — and not in a…
By Adam Brotman & Andy Sack Adam Brotman and Andy Sack are co-founders of Forum3. Adam was a Chief Digital…
By Isaiah Richard No more cropping photos uploaded directly from your smartphone. There is a small update that Instagram rolled out, but…
By William Polson, In today’s fiercely competitive e-commerce world, launching a Shopify store isn’t enough. You need a conversion-optimized, lightning-fast…
By Amie Owen, Working in silos can lead to fragmented experiences, inefficiencies, and lost revenue. Amie Owen at IPG Mediabrands explains…