By Tim Frankcom Programmatic failed to live up to its promise to be faster, smarter, and better, says Tim Frankcom of Epsilon.…
By Sarah Scire Business Insider will lay off one in five employees and go “all-in on AI,” CEO Barbara Peng told…
By Christopher Whitbeck PPC stands for pay-per-click advertising — and yep, it’s exactly what it sounds like. Someone clicks on your ad,…
By Waleed Najam So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a…
By Priya Singh Following layoffs of over 200 employees in May, Google is now offering voluntary buyouts to staff across several…
By Martin Rowinski, Edited by Chelsea Brown Executive branding is no longer optional; it’s a leadership imperative. Here’s why. Leadership isn’t what…
Sourced from The Drum Kicking off our Creative Technology for Drummies guide, our glossary helps navigate the tools, trends and terminology…
By Jodie Cook Scroll down the feed of any social media platform and you see the problem. Everyone’s content is…
By Jess Kinghorn I utterly despise Google’s AI summaries. I dislike how they’re placed right at the top of the page,…
Sourced from OM The decades-old doctrine of “Web traffic in exchange for permission to crawl” is over, writes Fred Vogelstein…