By Rosie Hilder There’s a lot wrong with this advert. A lot. We all love a good advertising fail, and no…
By Ian Shepherd For years, podcasting sat on the side-line of media buying, perceived as niche, hard to measure and…
By Kathryn Lundstrom Publicis has had a leg up the data wars so far, but Omnicom’s acquisition of IPG, closed earlier today,…
By Brian Steinberg There are plenty of sports on the TV and streaming schedules, but could there be a better way for advertisers…
By David Doty One might well wonder if, at this point, OpenAI is less a company than an ongoing marketing…
By Jeff Cohen A new study published in Marketing Science has found that some of the most widely considered online advertising safety and…
By Tom May When your brand is built on being number one, finishing second isn’t just a problem, it’s a complete…
By Tom May In an age of AI-generated shortcuts, one Dutch lottery campaign chose a style of animation where five…
By Archie Mitchell Junk food adverts are banned on television and online starting on Monday as part of a drive…
By Bentzion Goldman Design Director at Mother Design, Bentzion Goldman, feels identity design has become safe, sanitised and downright boring…