By Marjan De Jong, Do you recognise these moments, that your mind is drifting away, and you think about all…
Sourced from mu media update In marketing and business, good insights are like Fabergé eggs — rare, fascinating and, in many…
Sourced from Speaker Big data and big marketing are becoming one. What does that mean for your privacy? We’re seeing…
Sourced from Inc This form of testing can yield important insights. With the amount of competition you face to get…
By Jared Atchison. It’s hard to create a business without the consumer in mind. If anything, it’s downright impossible. You…
By Ben Jacobson. From my perspective, it seems like most marketers are making the same mistakes – common funnel-draining mistakes…
By Jennifer Spencer. The truth is, most product launches fail for two very simple reasons, both of which you’ve heard…
By Moya Lothian-McLean. Many fans of influencers say they aren’t bothered by advertising and that ‘selling out’ doesn’t really exist…
By Colleen Egan. To create happy, loyal customers, small businesses need to know who they are. Not everyone who buys…
By Linda Orr Brand equity or its value is based on how much profit a brand makes, how strong the…