By Rashi Varshney Dr Vivek Mansingh, partner and mentor at Gurugram-based early-stage VC fund YourNest, has had a long and…
By Erik Sherman Hype isn’t a good reason to invest in marketing tools without thoroughly checking them out. Influencers? Don’t…
Sourced from The Wall Street Journal Ecosystem partnerships and cross-functional teams can help spur innovation and enable agility at companies…
By Paul Matthews In 2018, the world has been shaken by the usage of big data: the Cambridge Analytica scandal,…
By Paul Talbot From Oscar Meyer to Ore-Ida, Kraft Heinz has been the steward of leading brands for generations. I…
By Jim Tobin Instagram recently added new countries to its test in which it’s hiding the number of likes a…
By Jessica Burton Today’s cities are living entities. They develop, grow and become more complex over time. Yet, many of…
By Castleford What is website marketing? Website marketing is the strategic promotion of a website to drive relevant traffic to…
By Adam Edwards While I’ve considered myself a digital marketer for a long time, there was a point in my…
By Nick Brown If you’re one of many business owners and entrepreneurs out there who thinks that ’brand’ equals the…