Are you connecting with the right people on LinkedIn? Want to build a stronger LinkedIn network?
In this article, you’ll learn how to make strategic LinkedIn connections to grow your influence and your business.
Why Build a Selective LinkedIn Network?
Whether you’re an entrepreneur or a business professional, LinkedIn is the perfect social media platform to grow your business network. The platform is deliberately designed to encourage you to make connection requests to people you already know.
The key to building a powerful LinkedIn network is to choose your connections strategically. Instead of adding anyone and everyone, limiting the number of people you add to your network will ensure you see posts in your feed from people who are truly relevant or of interest to you.
Sales on LinkedIn come when you’ve developed a valuable network and start to engage with that network. A soft-selling approach works best. Sharing content that helps your network, highlighting examples of how you’ve worked with clients, and answering questions about your field of expertise are all good approaches.
How do you add people to your network? You can send out your own connection requests to your colleagues, clients, and local business network. You’ll also receive connection requests from people you may have never interacted with, either on- or offline.
Rather than accepting every request you receive or sending out hundreds of requests a week from your own account, here’s how you can build a genuine network by being selective.
#1: Control How People Can Connect With You on LinkedIn
By default, anyone can send you a connection request on LinkedIn; however, there are ways to control how people can connect with you.
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