Sourced from BRANDUNITED These days, when you think of marketing, your thoughts probably turn to digital marketing. You may be…
By Emily Ketchen “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. For experienced marketers,…
By Sophie Katsali When was the last time you saw a queue outside of what you would call a fairly…
By Gavin O’Malley Marking his first official move since taking the reins at Instagram, Adam Mosseri is taking aim at…
By Jessica Davies Gaining better visibility of what’s happening in the digital advertising supply chain goes hand in hand with…
By Amy Onorato The shift towards customer centricity has sparked a marketing movement, prompting retailers to reinvent the shopping experience This…
By John McCarthy Twitter has announced it will no longer let people create Moments on mobile, admitting the feature “wasn’t…
By LaKisha Greenwade The race to be a prospective customer’s top choice is only going to become tougher as the…
By Michael Blanding Companies that encourage consumers to vote online should be forewarned—they may expect more than you promise, according to…
By Rose de Fremery Congratulations! You’re already demonstrating impressive content marketing ROI and now, rather than raising a skeptical brow, the…