By Marina Yalanska.

For brands and companies, logo often becomes the sign of destiny, the instant visual connector of buyers or customers with offered products or services.

For brands and companies, logo often becomes the sign of destiny, the instant visual connector of buyers or customers with offered products or services.

The importance of a logo as the center of branding strategy is obvious and proved by practice.

Efficient logo is the result of thorough analysis and creative search, designer’s ability to not only produce attractive visual sign, but also keep in mind all the variety of factors influencing design solutions making logo work properly and support general branding strategy. Earlier we have published here the article presenting all the creative stages of logo design process in detail, and today we want to continue the theme presenting the collection of logos created by Tubik Studio designers. Here you will see the logos made for the wide variety of design tasks and target audience, some of them are already implemented in real branding strategies while others feature logo design concepts showing various styles and approaches. So, let’s get started!

Logo for the app managing tickets and passes

PassFold logo presents the combination mark: the sign and the lettering for the full brand name,  which can present the brand separately or in combination. The sign is actually the image of letter-and-ticket combination featuring legible and clear capital letter «P» as an initial letter of the brand name but at the same time it distinctly echoes with the ticket form. It works successfully in different color combinations as well as in the clean stroke version.

Passfold Logo by Tubik Studio

PassFold logo by Tubik Studio

This design case showed the importance of the tight connection between logo and the other elements of user interface as well as general concept of the product. High attention to all the details provides the result which makes pleasant-looking and efficient design.

calendar screen mobile UI

Read the full case on logo design here

Logo for a game application

snake battle logo for game app

The logo was accomplished for the game app called Snake Battle. The image is based on the concept of the initial letter S woven as a long slick snake. It seems to be quite natural as snake is the main active element of the game and also the part of the brand name. The presented combination features the logo icon with the emblem and the variant of lettering for full game title. The color palette chosen by the designer for the game logo also looks natural: snakes are often associated with different shades of green, while a little gradient and «neon» effect added to the basic color makes it trendy and catchy.

snake battle game logo

Logo for a Mac app for developers

SwiftyBeaver logo final tubikstudio

SwiftyBeaver is a native Mac application presenting the integrated logging platform for Apple’s Swift programming language. The target audience as well as the nature of the product is quite specific so among different stylistic approaches more abstract version of the logo could show more flexibility in its expressive potential. The variant with stripes was chosen because it made a logo meaningful as logs the app is based on like the logs of trees are stripes so it presented a strong visual metaphor. Moreover, this version got closer to the general visual design of user interface for the application. Different versions of curves and length of the lines were tried and discussed in search of the most harmonic variant.

swiftybeaver article logo design tubik studio

The original version of logo was colorful, but monochrome version was also accomplished and tested to provide branding solutions with high level of flexibility.

SwiftyBeaver logo mono tubik studio

Read the full case on logo design here

Logo for B2B online service

referanza logo design

The logo is designed for a startup based on the idea of enhanced marketing and business growth: Referanza helps businesses improve customer satisfaction and turn happy customers into referrals. The version with bold and massive «R» was chosen as a basis. The clients wanted to see a prominent and clear sign of communication setting the link with the startup activity and philosophy, so the designer offered an option combining the letter with a bubble speech easily associated with communication.

Read the full case on logo design here

Logo for a C2C e-commerce app

logo design

Saily is a local community app allowing neighbors to buy and sell their used stuff. Therefore, it is a kind of e-commerce app but with solid communication feature. The first part of design process included creating lettering which would be highly readable and legible as well as flexible for developing further design solutions.

Saily app logo by Tubik Studio

The second element was a mascot, a friendly ghost helping users to interact with the app. There were many iterations which ended up with a flat and rounded image of mascot that looked nice and stylish both inscribed inside the icon form and as the separate element of any environment. This solution was accepted as the most universal and flexible for different aims.

Tubik Studio logo design Saily app

Read the full case on logo design here

Logo for a horse care service

horsy logo design branding

This case is the logo for Horsy, the company delivering the highest class of horse riding activities. Main brand idea is providing luxury service with love and care of horses. The logo design expresses brand nobility with smooth shapes and soft color scheme. Added logo animation makes it more lively but still elegant when it’s used in digital products. Logo style guide presents the details about applying the logo on different surfaces and colors with branding aims.

logo style guide branding design

Logo for a social network

logo design tubik studio

Here is a logo for fOxygenic, a mobile application which represents a social network for people loving active life, open air sports and events. As you see, the mascot is combined with the shape of “O” letter. Bright warm color shades reflect not only the traditional vision of a fox coloring, but also the idea of dynamic life, joy and great mood. Moreover, the color has high visibility potential which strengthens the icon’s recognizability.

Logo for a browser

lion browser logo tubik studio

This one is a logo designed for Lion, the accountability browser applications. The logo is focused on the stylistic version of a mascot echoing with name of the product and applies pleasant calm business-like color palette based on shades of blue.

Logo for a landscape company

andre logo design by Tubik

The design task was set as redesign of a logo for a commercial and holistic landscape firm Andreoperating in landscape maintenance, tree care and design. The customers wanted a new logo to be quite classic, memorable, enduring and setting the strong association with land care. So, it was important to provide the visual sign that will instantly inform observers about the nature of the business and create positive vibes via harmonic combination of shapes and colors. The new logo also featured a mascot so a new shape grown through the set of creative iterations gave the visual concept of a bird and a leaf in one image. This logo became a basis for a broad branding strategy and was applied in many different branded items, you can see some of them in the detailed brand presentation.

andre branding design tubik

Read the full case on logo design here

Logo for the tea brand

tea brand logo design tubik

This is a logo design concept, which presents one of the iterations of the previous creative search for Andre. It wasn’t chosen by the client, still it looks nice and creative team didn’t want to leave it die in the drawer and decided to keep it for portfolio. The idea was to transform it into logo concept for a tea brand called Amber. This creative direction is supported both with color palette, the image of the leaf and the shape of letter “A” inscribed into the figure.

tea branding guide design

Logo for a mobile alarm app

Toonie Alarm mascot design

Toonie Alarm is a simple and bright alarm app rewarding users with cute stickers for waking up.  The basic brand image was set as fun, cute, bright and cheerful. Logo design keeps style of lettering associated with fun and entertainment and creating harmonic link to the fonts typical for cute cartoons.

Toonie Alarm logo

Read the full case on app design here

Logo for a design blog

Design4Users is a blog devoted to diverse design issues solving users’ problems. It’s mission is establishing a solid highly informative platform for designers, customers, managers, product creators and marketers focused on the aspects of user-friendly design trends, process, organization, collaboration, resources and tips.

design4users logo

The logo emblem transfers the basic message: the design resource is simple and easy-to-use. It is done via sophisticated combination of the basic geometric shapes – circle and square – with the letter “U” in the center reflecting users as a center of design solutions.

design4users blog by Tubik

Read the full description here

Logo for an online music platform

Logo design by Tubik

Here is the logo concept for OrBeat, the online platform for sharing digitized sound material like music, speech and specific sound sets in the Internet. In addition, the service has the functionality of a social network: users can create their unique playlists, leave comments, listen to the tracks online and share their sound collection with friends from other social networks. The logo is accomplished on the basis of rounded shapes and features the variety of shades associated with diverse content on the platform.

Logo for events arrangement app

logo design by Tubik studio

This is the logo concept for an application called Elephun which is used for arrangement and holding kids events like birthday celebrations, babyshowers and other parties around children. The logo echoes the basic idea behind the name and combines visual elements representing the image of an elephant and some details symbolizing fun,  joy, parties and bright moments of life.

Logo for an app for making choices

logo design branding tubik

This is a logo designed for Pickitout, an application which allows users to involve their friends in the process of making decisions and choosing the best options. The image of a logo reflects the tick sign symbolizing successful making the choice while the variety of colors features the nature of the app as dynamic, cool, fun and trendy.

Logo for a music app

logo design music app tubik studio

It’s a branding sign concept for a music app SwitchUp with broad functionality on generating and sharing playlists. The keywords behind its branding are “bright”, “dynamic”, “fun” and “positive”. So, the logo is accomplished in the stylistic direction aimed at creating this sort of image instantly. It features the form of play button to set the link with the nature of the application while animated version enables breathing life and rhythm into the visual sign.

All the cases prove that logo is the object of thorough creative search and analysis of various factors, both objective and subjective. Logo obviously presents the key element establishing the foundation for efficient branding and marketing. Its design, taken seriously and based on user research, analysis, talent and design laws can become a solid basis for successful communication of the brand with its buyers, customers and users, that is why it needs careful professional approach.

Today’s list is over but studio practice is full of many other interesting examples of design concepts for different purposes and needs of modern users. Don’t miss new presentations in our future posts.

By Marina Yalanska

Sourced from Tubik