By Shannon Prager Business-to-business marketers are responsible for raising awareness, generating leads to drive revenue and differentiating their organization from its competitors. A B2B…
By Nilesh Maurya While there could be many reasons built around why products fail, there have been products that have crossed these boundaries and…
By Stephanie Wells. With the new year here, it’s time for marketers to solidify their strategies for more productive, effective results. The marketing landscape…
Sourced from yahoo! finance Marketers expect to invest heavily in social automation technology to streamline inefficiencies Smartly.io, the leading social media advertising automation platform…
By Moss Clement. Lead generation vs demand generation, what is the difference? I’m sure you’ve heard these terms used regularly, but even though they…
By Andy Budiman. Andy Budiman (feature image), chief product officer at Detexian write that in 2020, human-centred design must fuse with customer-centric marketing. Here’s why…
By Kayla Carmicheal. You know the feeling of having a great idea, a brilliant view of how it’ll work, but no idea of where…
By Michael Brenner I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people…
By Shreya Ganguly. The total Indian digital advertising industry spending stood at INR 13,683 crore at the end of 2019, a 26 per cent…
Sourced from Entrepreneur Europe. UX-App is the design tool that makes prototyping your product easy. Whether you’re already running a business and want to…