By Taruka Srivastav Australian publishers Seven West Media, Network 10, SBS, Foxtel Media, Pedestrian Group and Daily Mail have joined forces to launch a…
By William Arruda What’s your story? The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do…
By Tim Peterson YouTube has largely reversed the changes to its verification program that were announced Sept. 19. However, the initial announcement to revoke…
Sourced from Square Up Fall is an ideal time to promote your business: people are back in town after vacation, kids are back to…
By Trefis Team Alibaba is often referred to as the ‘Amazon of China’ because of its growth trajectory being nearly identical to that of…
By Jeff Beer A new study from Deloitte agency Heat found that representation in ads correlated with an increase in both stock price and…
By Dorothy Crenshaw Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment,…
By Solitaire Townsend On the 31st March 1929, a young woman stepped out into a bustling New York street in the height of the…
By John McCarthy Media veteran Mike Soutar, a former editor of FHM and co-founder of Shortlist Media, has been appointed chief executive of The…
By Syeda Khaula Saad With the complicated algorithms and secrets behind hashtags, Instagram isn’t just a hobby anymore — it’s a science. And if…