By Nick Bastone Google is making another go at a social network. Named Shoelace, the app aims to be a hyperlocal social network for…
By Karissa Bell Facebook is trying to shine a light on one of the more confusing aspects of the advertising industry: how webs of…
By Joshua Nite Scene from a dinner party: “So, Josh, what do you do?” “I’m in marketing.” “Oh, like Mad Men? Ad campaigns and…
Sourced from TopRank Marketing While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying…
By Rachel Gantz “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s…
By Sara Fischer LinkedIn announces algorithm changes made over the past 12-18 months to favour conversations in its Feed that cater to niche professional…
By Michael Brenner A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out…
By Neil Patel Is it me, or does Facebook just want to keep you on Facebook? Every time I post a link to…
By Rebecca Stewart Prominent UK journalist Carole Cadwalladr, who led the reporting on Facebook’s Cambridge Analytica data scandal in 2018, has cautioned the advertising…
By Rebekah K Recently, my blog turned two and a half years old! That means that today, I’ve been blogging for 136 weeks and…