By Ray Schultz Despite the massive data breach affecting 500 million guests — one of the biggest such ruptures ever — Marriott customer data…
By Jacqui Wallis We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect’s mood or…
By Troy Wolverton Sheryl Sandberg’s future at Facebook has become an open topic of discussion in recent weeks. Facebook has stumbled through myriad scandals over…
By Rilind Elezaj Among the service industries to benefit the most from the AI breakthrough are the Banking, Insurance, Telecom, and Utility Industries. It is…
By Darryn Pollock The expansion of the digital realm has been fuelled by digital advertising, but increasing numbers of internet users are the reason…
By Jessica Davies Three months ago, four ad tech vendors flagged that they had identified fake consent strings. Consent strings are generated by a publisher’s…
By Naomi Woolfenden Our current digital environment is arguably more about attention than information. We have more information than we know what to do…
Sourced from BusinessNewsWales Rising costs, overheads and rates, in line with the growth and convenience of online shopping has presented the traditional bricks and…
By Joe McCarthy With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm…
By Sujan Patel t can feel like a David and Goliath scenario. As a startup, you may be tempted to look at the established…