By Stephanie Burton Data is powerful. Companies that use data to send smarter campaigns outperform their competitors by 85% in sales growth, according to research…
By Ali Luke When I started blogging in 2008, there was a (roughly) agreed-on standard for blog posts: you should post around 500 words…
By Pierre DeBois Marketers may have once doubted the possibility of doing so, but there’s no doubt today that retailer interest in social commerce is…
By Emily Rosche In the Google Marketing Platform, Audiences are how we pass collections of users between tools – like sharing a Google Analytics…
By Matt Binder You might soon be seeing less of that “skip ad” button over on YouTube. In a video titled Want to earn…
By Katharine Schwab Picular analyses the top Google image search results to suggest colours that relate to any topic you search for. A new…
By Polly Pospelova In order to meet the needs of today’s consumers and a more intelligent digital market, creating value in optimization campaigns requires innovative…
By James Mathewson One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to…
By Jonathan Greig Synchony’s latest consumer survey found that a whopping 83 percent of consumers were happy with their favorite retail app. Retailers have…
By Jane Brown There are countless marketing strategies one can explore as a small business owner. With that said, it’s unrealistic to explore all possibilities…