By Omar Jenblat Watching online videos already accounts for one-third of all internet activity. Video content is most definitely one of the most prominent…
By Kate Holton CANNES, France (Reuters) – The veteran boss of advertising giant IPG said he does not recognize the talk of “doom and…
Sourced from FLIPBOARD Facebook Inc.’s Instagram service is loosening its restraints on video in an attempt to pull younger viewers away from YouTube when…
By Shareen Pathak What’s agencies’ loss is consultancies’ gain. Consultancies like Accenture Interactive, PwC and Deloitte Digital are all making one core tenet part of…
By Steve Barrett Fears about holding the biggest global sporting event in a country seen as cold, unfriendly, and austere were ultimately proved unfounded…
By Tanya Dua AT&T’s acquisition of AppNexus will open up loads of new web inventory and technology pipes to power the telecom’s aggressive ambition to challenge not…
By Russ Stoddard It’s widely said that the traditional advertising industry is on the decline. Last year, according to an article published in The…
By Kevin George Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to…
By Rick Munarriz Snapchat’s parent company is moving into soft-scripted documentary shows featuring a YouTube star — a recipe that hasn’t worked for Google before.…
By Gregg Keizer Microsoft in the past week updated its Edge browsers for Android and iOS, adding a built-in web advertisement blocker – a…