By Matthew J. Belvedere “The world needs advertising more than ever. We just need to make it more relevant,” says AT&T Advertising and Analytics CEO…
By Kurt Wagner Plus Messenger’s autoplay video ads, Pinterest’s shopping ambitions and more news from Cannes Lions. Greetings from Cannes Lions, the annual advertising…
By Austin Weinstein For Snap Inc., hype matters. And for Wall Street analysts, as users go, so goes the hype. Snap has fallen 8.1…
By Sarah Perez YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video…
By Shareen Pathak The influencer backlash has washed up on French shores. The early days of the Cannes Lions festival saw some strong words…
By Katie Canales Glassdoor’s annual 100 Highest-Rated CEOs report reveals both Apple’s Tim Cook and Google’s Sundar Pichai dropped heavily in the rankings, which…
Magazines Ireland calls on the Irish Government to urge the European Commission to reach an agreement on VAT rates applied to printed and digital magazines.…
By Joe Hyrkin In the last two years, the use of “stories” has increased 842 percent across social platforms, opening new doors for brand…
By Subbu Iyer , Riverbed Digital and the delivery of digital services has become business critical. We see this across every industry, and in…
By Baishali Mukherjee It is now a reality to use groups for positioning yourself, acquiring new customers, and many things more Today, most of us…