Sourced from Forbes Having a well-designed landing page is crucial for businesses to achieve their key performance indicators (KPIs) and boost their bottom line.…
By Rosemary Feitelberg Innovative marketing is no easy task, but Vuarnet, Fire + Ice and The North Face are inhaling some mountain air to…
By Mustafa Saeed There’s a hidden back door in the agency world that allows you to avoid retainer fees for a completely performance-based model.…
Sourced from abdz.do Ganiyu Razak, recently unfolded a new branding odyssey for “Rewrd”. Commissioned between May to June 2023, the project’s compass pointed toward…
By Rachel Klaver Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing. OPINION: I’ve used buyer profiles in retail businesses…
Sourced from moneycontrol Talent management firm Collective Artists Network, which represents Bollywood stars like Ranveer Singh, is focusing on the creator economy and has…
By Jeff Bullas AI character generators are AI tools that use artificial intelligence to create fictional characters for all kinds of different purposes. They…
By Sam Anderson First Maybelline’s ‘fake’ giant mascara wand, then Orange’s World Cup AI fake-out. Not-quite-real ads are here, and deepfakes aren’t far behind.…
By DEANNA RITCHIE Keeping up with Google’s algorithm updates is tough. The algorithm updates tell you the SEO tactics that worked a few years…
By Luke Fenney People-based marketing is a term that we hear regularly, but is often misunderstood. It’s a highly effective media buying strategy that…