Chatbots are pivoting to the ad model and optimizing for eyeballs, just like social media did. Remember how that turned out?
Chatbots might hallucinate and sprinkle too much flattery on their users — “That’s a fascinating question!” one recently told me — but at least the subscription model that underpins them is healthy for our wellbeing. Many Americans pay about $20 a month to use the premium versions of OpenAI’s ChatGPT, Google’s Gemini Pro or Anthropic’s Claude, and the result is that the products are designed to provide maximum utility.
Don’t expect this status quo to last. Subscription revenue has a limit, and Anthropic’s new $200-a-month “Max” tier suggests even the most popular models are under pressure to find new revenue streams.
Parmy Olson is a Bloomberg Opinion columnist covering technology. A former reporter for the Wall Street Journal and Forbes, she is author of “Supremacy: AI, ChatGPT and the Race That Will Change the World.”
By Annemarije de Boer How Google’s First Employees Turned Garage Dreams Into Billions and Revolutionized Everything You Touch Online Susan Wojcicki rented her garage to…
By Steve Symington, Edited by Celine Provini The company has been rapidly moving away from what made the old Google successful. Alphabet’s second-quarter 2025 earnings call offered…
By Maria Greaves Forget cookies and outdated targeting tricks – modern marketers are navigating the ‘mindset era’, where success hinges on deciphering the consumer mindset…
By Bernard Marr The need to occasionally create presentations, pitch decks and slides is a necessary, but often laborious and repetitive, fact of life.…
Sourced from WATC Many freelance designers believe their portfolio is their only business card. It is the polished gallery of their best work, designed…
By Alexander Puutio Marketing done right is increasingly boiling down to using your brand with strategic precision. Knowing what you stand for, what your customers…
