Copywriter

KAX Media Ltd. Dublin

We are looking for a Copywriter to work across our content, SEO and broader marketing teams. The person in this role should create ‘revolutionary’ evergreen content, engaging ad copy and persuasive conversion focused copy. This role sits in our content team, but consistently works cross-functionally with our product and marketing teams to create well written content targeted to our users.

Your core responsibilities:

Create concise, engaging and creative evergreen copy
Research various product and categories to understand the subject matter
Optimise every piece of copy created using knowledge of SEO, persuasion or branding, depending on the occasion
Work between product, SEO, marketing and Content Teams to ensure tone of voice and brand standards are met
Produce a high volume of copy, adhering to our in-house KPIs
Support the SEO team with a range of tasks such as categorising pages and mapping keywords to content
Update and maintain website content
Continually suggest new and exciting ways to engage and form relationships through development of content
Optimize copy and landing pages for SEO, PPC, Email and Social Media
Strategic planning and ideation with larger content team
On-page SEO optimizations

Requirements:

Experience writing copy for a wide array of marketing and content needs
2+ years of experience of managing and creating SEO optimised content
Fluent in English, and an excellent writer and communicator
Knowledgeable of SEO techniques and best practices
Knowledgeable of conversion oriented copywriting tactics
Experienced in working within digital content writing (Gambling industry is ideal)
Flawless writer with a keen eye for detail and accuracy
Demonstrated experience in managing online content
In-depth experience with common SEO and digital marketing tools i.e. Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc
Experience in writing and optimizing Title tags and Meta Descriptions
Demonstrated experience in creating content and editorial products
A passion for making an impact in real people’s lives with meaningful content and information
Knowledge of ranking factors and search engine algorithms
Working knowledge of HTML
Enthusiastic about Sports or Casino industry