KAX Media Ltd. Dublin

We are looking for a Copywriter to work across our content, SEO and broader marketing teams.  The person in this role should create ‘revolutionary’ evergreen content, engaging ad copy and persuasive conversion focused copy. This role sits in our content team, but consistently works cross-functionally with our product and marketing teams to create well written content targeted to our users.

Your core responsibilities:

  • Create concise, engaging and creative evergreen copy
  • Research various product and categories to understand the subject matter
  • Optimise every piece of copy created using knowledge of SEO, persuasion or branding, depending on the occasion
  • Work between product, SEO, marketing and Content Teams to ensure tone of voice and brand standards are met
  • Produce a high volume of copy, adhering to our in-house KPIs
  • Support the SEO team with a range of tasks such as categorising pages and mapping keywords to content
  • Update and maintain website content
  • Continually suggest new and exciting ways to engage and form relationships through development of content
  • Optimize copy and landing pages for SEO, PPC, Email and Social Media
  • Strategic planning and ideation with larger content team
  • On-page SEO optimizations


  • Experience writing copy for a wide array of marketing and content needs
  • 2+ years of experience of managing and creating SEO optimised content
  • Fluent in English, and an excellent writer and communicator
  • Knowledgeable of SEO techniques and best practices
  • Knowledgeable of conversion oriented copywriting tactics
  • Experienced in working within digital content writing (Gambling industry is ideal)
  • Flawless writer with a keen eye for detail and accuracy
  • Demonstrated experience in managing online content
  • In-depth experience with common SEO and digital marketing tools i.e. Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc
  • Experience in writing and optimizing Title tags and Meta Descriptions
  • Demonstrated experience in creating content and editorial products
  • A passion for making an impact in real people’s lives with meaningful content and information
  • Knowledge of ranking factors and search engine algorithms
  • Working knowledge of HTML
  • Enthusiastic about Sports or Casino industry

The Perks

Comprehensive private Health Insurance with Laya

Flexible work environment

€400 Tax-free Gym Benefit

Monthly on-site massages

Fresh fruit deliveries

Excellent coffee and even better hot chocolate

Regular company events including annual summer races party

Ergonomic work environment with aeron chairs and electric height adjustable desks

Company Paid Volunteer Day

PRSA through Irish Life

Regular employee spot awards

TaxSaver commuter scheme

Employee Bike to Work scheme

Click HERE to apply for this job