Xanadu, Cork

Reporting into our Chief Marketing Officer, you will help shape Matchbook’s search offering, ensuring the team and agency is managed well and keeps up-to-date with all industry developments. You will work across a range of channels, leading Matchbook’s strategy across the full paid media mix.

To be considered for this role, you must have be operating at a senior level within paid media. You will have management experience and be able to operate both strategically and at a hands-on level. Ecommerce experience is essential.

This is an excellent opportunity for an experienced and senior paid search professional to really mould Matchbooks product and offering.

Ownership overview:


Paid Social VODLanding pages

App store page

What will I be doing?

  • Formulate and deliver the digital marketing & growth strategy to deliver on acquisition and retention targets.
  • Develop, implement and manage the company’s digital strategy across channels such as Pay Per Click and SEO.
  • Assist with the execution of Integrated Marketing campaigns to help raise awareness of Matchbook’s products.
  • Analyse and optimise the conversion effectiveness of digital platforms and campaigns.
  • Drive the implementation and adoption of key digital marketing tools (e.g. Analytics & Tracking applications) to continuously improve results and raise awareness of marketing / business KPIs.
  • Manage all aspects of relationships with third party vendors and digital agencies and ensure their efforts are aligned with the digital marketing strategy.
  • Act as the technical link between Marketing and Product teams, mapping out marketing technology capabilities and requirements in terms of in-house and third party systems, tools & technologies in an effort to boost acquisition, retention, and improve the betting experience of users.
  • Responsible for budget planning, forecasting, monitoring of spend and channel performance, and reporting of performance to the wider team.
  • Keep up to date with the latest digital marketing best practice.
  • Manage, train and develop a digital marketing team and ensure best practices are followed.

What are we looking for?

  • 3 to 5 years Digital marketing experience
  • Specialising in paid acquisition and retention across PPC, Search, and Social
  • Expert in search engine optimisation with proven track record of increasing organic search visibility and traffic
  • Analytical, numerate, a commercial focus, and strong attention to detail
  • Track record of building successful digital campaigns
  • Interest in sports and betting preferable
  • Ability to work collaboratively in a team environment as well as independently.

Xanadu is an equal opportunities employer

Click HERE to apply for this job.