At mosaic, we know that real business success is driven by more than just a good product. That is why we offer more than traditional web development agencies.
01 – Build: We design, build and maintain mobile apps and websites for global brands & startups
02 – Invest: We invest in early stage startups and turn ideas into scalable businesses
03 – Lab: We create our own internal businesses (startups) in our own innovation lab
We’re looking for a Digital Marketing expert to join the team to work with us and build on our continued growth. The primary responsibility for this role is to build & develop key functions within the marketing team, namely Paid Search, Paid Social and Digital Display.
The role will work closely with the Commercial Director to align between business goals and budget optimisation. A growth mind-set should be the foundation of this role in terms of acquisition and retention strategies.
A day in the life:
- Fuel revenue growth via paid social platforms, including LinkedIn, Facebook/Instagram, and other online advertising channels.
- Manage day-to-day optimization activities including building and managing bidding strategies, target audiences, ad copywriting, testing and optimization, content marketing, campaign buildouts, budget forecasting, campaign reporting and analysis, for continuous program improvement.
- Analyze key performance data (top of funnel to bottom) to make ongoing optimizations, identify opportunities, and set priorities.
- Help measure and track within analytics for paid social channels through definition of goals, tracking events, and conversion triggers.
- Own cost-per-lead and cost-per-sale optimization, focusing on conversion metrics to drive increased campaign ROI.
- Work closely with marketing team members (content, social, customer marketing, etc.) to deliver a collaborative strategy and drive high- quality traffic to core site and landing pages.
- Become the channel expert to act as a resource to the broader team for campaign strategy planning and execution.
- Create and run landing page optimization tests to increase conversion volume and quality.
Sound like a good fit? Apply today!