The Irish Mirror is one of the more popular tabloids in the market with an average issue readership of 103,000 readers, seeing a massive increase in its youth readership across the 15-24 & 25-34 age groups according to the latest TGI data (2025).
AD specs
Full page: 340mm height, 265mm width
Double page spread: 340mm height, 548mm width, 18mm gutter
Half page horizontal: 170mm height, 265mm width
Half double page spread: 170mm height, 548mm width, 18mm gutter
Standard fireplace: 250mm height, 318mm width, 18mm gutter
25x4 ROP advert: 250mm height, 150mm width
Back page advert: 340mm height, 265mm width
103,000 daily readers (ROI TGI 2025)
Daily - Mon-Sat
| Age group | Male | Female | Total | Male | Female |
|---|---|---|---|---|---|
| 13-17 | 0.00 % | 0.00 % | 0 % | ||
| 18-24 | 9.60 % | 3.12 % | 12.72 % | ||
| 25-34 | 10.10 % | 5.16 % | 15.26 % | ||
| 35-44 | 7.38 % | 10.70 % | 18.08 % | ||
| 45-54 | 15.00 % | 8.76 % | 23.76 % | ||
| 55+ | 15.80 % | 14.40 % | 30.2 % |
| Rate Type | Rate Description | Rate |
|---|---|---|
| SCC | Colour | 40.10 EUR |
| Full page | Colour | 9,544 EUR |
| Inserts | per 1000 | 50 EUR |
| Legal & planning notices | up to 150 words | 180 EUR |
Approved by the following readership/listenership approval agents:
ABC (15,899 July – December 2024)About
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