Do you want more conversions from your Facebook ads?
Wondering how funnels can help?
To explore how you can build Facebook ad funnels that improve conversions, I interview Susan Wenograd.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels. She’s also a consultant and regular speaker on Facebook ads.
Sue explains how video-based funnels create micro-conversions.
You’ll discover how to nurture prospects using a Facebook ad funnel.
Susan got her start in ecommerce in the mid-2000s, when she worked for Circuit City. Back then, her focus was email marketing and paid search. After she moved to another job, she learned about Facebook advertising. At the time, Facebook ads were easier to learn because Facebook had half of the advertising features it does now.
Running Facebook ads, Susan was able to experiment and get to know the platform. She loved that these ads took her back to the marketing 101 stuff she enjoys: branding, content, the language you use, and so on. Facebook ads allowed her to use a little more creativity than paid search did.
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