Want to partner with influencers and brands to create content on Instagram? Wondering how to best manage and assess your influencer marketing campaigns on Instagram?
In this article, you’ll learn the difference between branded content and sponsored posts, how to manage and analyze the partnerships with brands or creators you work with, and how to tag a business partner in an Instagram post and Instagram Stories post. You’ll also discover a tool to help you find potential creators to partner with.
To learn how to tag and manage Instagram branded content, read the article below for an easy-to-follow walkthrough or watch this video:
What Is Instagram Branded Content?
Branded content is when a creator or publisher posts content and discloses that they’ve received compensation for that post. This disclosure in branded content isn’t optional. FTC regulations require you to disclose if you’re promoting content that you’ve been compensated for in some way.
Instagram branded content isn’t an ad, though; sponsored posts are what you see when it’s ad content. Branded content or a paid partnership just means that the person creating the content received some sort of financial support.
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