Mediacorp has partnered with over-the-top platform Iflix to host its content on both iflixVIP, the platform’s traditional video-on-demand tier and iflixFree, the platform’s ad-supported tier.

The Singapore broadcaster hopes this partnership with the Malaysia-based OTT platform will allow it to expand its footprint in countries such as Indonesia, Myanmar and the Philippines, Cambodia and Vietnam.

All Iflix subscribers in Asia will be able to access Mediacorp library of made-in-Singapore dramas, variety shows and movies. These consist of memorable classics and recent blockbusters like The Unbeatables III, The Little Nyonya and C.L.I.F., as well as English dramas like Code of Law and Phua Chu Kang.

Mediacorp will also simulcast the second season of its English long-form drama Kin, so that Iflix viewers can watch at the same time as Singapore viewers. Season one of Kin is also available for users to binge-watch at one go.

“Our deepening relationship with a progressive partner like Mediacorp, Singapore’s largest content creator and transmedia platform, is a massive boost to iflix’s Advertising Video On Demand business,” said Craig Galvin, the global head of content at Iflix.

“This is just the first step and a significant milestone that empowers Iflix to continue to deliver the most relevant and compelling content to users in our territories for free, and we look forward to building on this partnership.”

Mediacorp recently showcased its latest offerings to advertisers and agencies In its first ‘Upfront’ style event, promising better value for money, measurement, and access to talent.


Sourced from The Drum