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Shopify Fulfilment Network is expected to lower shipping costs and improve delivery times for SMBs.

This week, Canadian e-commerce platform Shopify launched its brand new Shopify Fulfilment Network for US-based merchants. The new network uses Shopify’s machine learning-driven smart inventory allocation technology to determine the closest and most efficient fulfilment centres for your business.

Why we should care

For SMBs being edged out by giants like Amazon, accessibility to an inventory fulfilment network — and the integrated technologies — could play a key role in helping small businesses stay competitive and allow them to grow.

According to Shopify, the new system does not require advanced technical skills. Thanks to this, the system can be used by busy digital marketers operating with limited resources to market products and drive e-commerce sales.

More on the news

  • Shopify is working with fulfilment partners in Nevada, California, Texas, Georgia, New Jersey, Ohio and Pennsylvania.
  • Shopify also announced upgrades to its Shopify Plus experience.
  • Shopify is also launching a new Shopify point-of-sale system.

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Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.

Sourced from Marketing Land