New best friends?
Well here’s an interesting announcement: Sony and Microsoft have revealed that they’re working together on a variety of tech-related ventures. The two companies are obviously competitors in the gaming console space with PlayStation and Xbox, but that hasn’t stopped them from forming what they call a “strategic partnership”.
“The two companies will partner on new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions,” reads the press release. A little vague, but more specific plans are outlined further in.
“The two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services,” the statement continues. “In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony’s game and content-streaming services. By working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers,” it adds.
This sounds like it has a lot to do with cloud and streaming-based entertainment — something that both companies have had a hand in over the years. It’ll be interesting to see how far-reaching this stuff is when it comes to gaming in particular.
Beyond that, Sony and Microsoft are even teaming up on the “potential joint development” of “intelligent image sensor solutions”. With Sony’s experience in crafting consumer-friendly products and Microsoft’s expansive software know-how, it could prove to be a strong partnership.
Of course, we’re going to need to see all of this come together at some point in order to determine what kind of partnership this is, but it’s still an intriguing premise.
What really caught our eye, though, is how Sony president CEO Kenichiro Yoshida talks about the partnership: “PlayStation itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere.”
Yoshida continues: “For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content.”
In other words, Microsoft’s advancements in tech may indeed play a part in the future of PlayStation as a platform. Again, we’re going to have to wait and see how this actually unfolds, but right now, it’s clear that the two companies are getting along very well indeed.
Feature Image Credit: Microsoft. Sony president and CEO Kenichiro Yoshida (left) and Microsoft CEO Satya Nadella (right)