AAI are delighted to welcome 3 international speakers to Ireland for #AAIToolkit in May.  It will take place between 3.15 p.m. and 5.00 p.m on Monday 20th May at Dentsu Aegis Offices on Haddington Road, Dublin 4.

To kick off Jamie Barnard, General Counsel – Global Marketing, Media and eCommerce, Unilever (London) & Catherine Armitage, Director of Digital Policy, World Federation of Advertisers (Brussels) will talk about the meaning and relevancy of data ethics to advertisers, the global business case for awareness and corporate action needs from 2019 on-wards. Extensive time for questions from the audience is planned for this section of the seminar.

Next up, and also joining us from London, Lauren Walker Chief Data Officer, Dentsu Aegis Network EMEA will take a look at good data ethics in action throughout the data supply chain, illustrated by recent examples.

During this present day, digital focused, immediate impact and social sharing era, the WFA Data Ethics Board are actively championing moral consideration by brands.
Using ethical frameworks and overarching principles as a starting point, the topics of privacy, human dignity, non-discrimination, transparency, accountability, societal good and safety present urgent and ongoing challenges. Not only are these subject matters paramount for discussion in day to day work locally, but across global markets while addressing and recognising cultural norms in diverse markets for multi-nationals.

You can read more about each speaker at https://data_ethics.eventbrite.ie

Keep up to date and join the interaction 

Free to AAI Members – please register your attendance

€35 + booking fee for non-members
Book now  

Monday 20th May 3.15 p.m. – 5.00 p.m.
Data Ethics – Current and Future Actions for Advertisers

Max Brady, Executive Producer from Pull The Trigger Ltd, will be presenting
Stereotyping in Advertising – not guilty?

This will be an in-depth look at stereotyping in advertising, including a discussion about what other countries are doing to address gender stereotyping, highlighting brands that are brave, and giving consideration to representations in advertising across the years.

Today, Max is co-owner, Managing Partner and Executive Producer of the creative production company Pull The Trigger, Ireland’s biggest commercials production company.  Having worked as a producer in the fields of TV Programming, live broadcasting, and documentaries, Max was first attracted to the fast-paced, demanding genre that is creation of commercials and branded content production some twenty years ago.

No stranger to embracing change, some might even call Max a bit of a radical. But it is exactly this kind of attitude that has propelled Max to forge a unique and successful path in the world of TV and Commercial Production.

On 27th November #AAIToolkit will take place at Core, 1 Windmill Lane between 8.15 a.m. & 09.30 a.m.
Please register your attendance at https://stereotyping.eventbrite.ie 

Tickets are free of charge for AAI Members although registration is still essential.
Non AAI Members are charged €35 + booking fee.

Following on from our very successful Toolkit Seminar this morning with Damien Loscher of IPSOS MRBI, we continue the theme on digital in our October Toolkit Seminar on Tuesday 17^th with guest speakers Evelyn Peters, Nielsen and Suzanne McElligott, IAB Ireland.  They will present and then answer your questions about:

Digital Comes of Age

Talk Detail

Evelyn Peters is Senior Commercial Executive – Digital Solutions and will focus on the power of Digital, touch a little on the challenges in this ecosystem and then finish off with the solutions that are available to make Digital a more appealing and transparent media

Suzanne McElligott is CEO of IAB Ireland and will share her views on the growth of digital in the Irish market locally and globally and the digital ad industry’s response to the need for increased transparency, brand safety and standardised measurement. Suzanne will share updates on cross industry initiatives that IAB Ireland and its members are delivering to drive digital measurement and enhance user experience of digital advertising.

Date:              Tuesday 17^th October 2017

Time:              08.15 – 10.00 am

Venue:            Core Media, 16 Sir John Rogerson’s Quay, Dublin 2

Cost:           €35 plus booking fee

To Book:      Click here

Evelyn and Suzanne’s biographies can be viewed on the Eventbrite booking page or on our website at http://www.aai.ie/events

Association of Advertisers in Ireland

Denshaw House

120 – 121 Lower Baggot Street

Dublin D02 FD45

Tel. +353 01 6599457

www.aai.ie

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